Tier E-Bikes: Electric Revolution On Two Wheels

Tier Mobility is a shared micro-mobility provider, which offers a range of light electric vehicles, including e-scooters and e-bikes. The company currently operates in over 560 cities across 31 countries, including London, Paris, Berlin, San Francisco, and Dubai. Tier Mobility's data team is responsible for predicting when and how many vehicles should be allocated to each location, ensuring efficient operations and a positive user experience.

TIER Mobility is the world's leading shared micro-mobility provider

Tier provides a range of shared, light electric vehicles, including e-scooters and e-bikes. The company's mission is to change mobility for good by helping cities reduce their dependence on cars. Tier's entire rental experience relies on fast, quality data. The data team is tasked with balancing supply and demand and providing a positive user experience.

Tier's operational data also has an additional use case: safety. By measuring vehicle placements, Tier can stay compliant with municipal regulations and become the preferred micro-mobility partner for cities around the world.

Tier's fleet management is the backbone of its data team. The team is responsible for predicting when and how many vehicles should be allocated to each location. This prediction model ensures that Tier operates efficiently, with users able to rent an e-scooter or e-bike when they need one, and vehicles being used in areas with higher demand.

Tier has recently merged with Dott, another micro-mobility company. Together, the companies generate combined revenues of €250M, supporting over 125M trips a year in more than 20 countries.

TIER provides a range of shared, light electric vehicles

TIER currently operates in 560+ cities across 31 countries, including London, Paris, Berlin, San Francisco, and Dubai. The company manages 350,000+ e-scooters and e-bikes with dbt Cloud, a platform that enables efficient fleet management and data analysis.

TIER's data team plays a crucial role in the company's success. They are responsible for predicting when and how many vehicles should be allocated to each location, ensuring a positive user experience and efficient utilisation of the fleet. This data-driven approach allows TIER to balance supply and demand effectively, making their services accessible and convenient for users.

Safety is also a key consideration for TIER. By measuring vehicles' placements, the company can stay compliant with municipal regulations and become the preferred micro-mobility partner for cities worldwide. With their efficient fleet management and safety measures, TIER is revolutionising urban transportation and providing sustainable alternatives to traditional car usage.

TIER helps cities reduce their dependence on cars

Tier Mobility is a micro-mobility provider that helps cities reduce their dependence on cars by providing people with a range of shared, light electric vehicles. These include e-scooters and e-bikes. Tier currently operates in over 560 cities across 31 countries, including London, Paris, Berlin, San Francisco, and Dubai.

Tier's data team is responsible for predicting when and how many vehicles should be allocated to each location. This prediction model ensures efficient operations, with users able to easily rent an e-scooter or e-bike during rush hour, and vehicles not sitting unused in lower traffic areas. The data also allows operations teams to identify which areas need more e-scooters and e-bikes, and when. This information can then be used to incentivise users to use idle vehicles and park them in areas with higher demand, in exchange for free minutes.

Tier's operational data has an additional use case: safety. By measuring vehicles' placements, Tier can stay compliant with municipal regulations and become the preferred micro-mobility partner for cities around the world.

Tier's entire rental experience relies on fast, quality data. The data team is tasked with balancing supply and demand and providing a positive user experience.

TIER operates in 560+ cities across 31 countries

TIER Mobility is the world's leading shared micro-mobility provider, with a mission to change mobility for good. The company provides people with a range of shared, light electric vehicles, including e-scooters and e-bikes. Founded in 2018, TIER currently operates in 560+ cities across 31 countries, including London, Paris, Berlin, San Francisco, and Dubai.

In just four years, the company went from operating in a couple of cities to 560+. During that time, TIER completed more than 380 million rides with 350,000+ vehicles, and the data team grew from 6 to 60 people. As the data volume increased exponentially, so did the needs of the data team. The number of people who consumed TIER’s data products skyrocketed.

Fleet management is the backbone of TIER’s data team. They’re responsible for predicting when and how many vehicles should be allocated to each location in the 560+ cities they operate in. Without this prediction model, TIER would not be able to operate as efficiently—with users struggling to rent an e-scooter or e-bike during rush hour, and vehicles sitting unused in lower traffic areas. This data allows the operations teams to identify which areas need more e-scooters and e-bikes and when.

TIER's operational data also has an additional use case: safety. Measuring vehicles’ placements enables TIER to stay compliant with municipal regulations and become the preferred micro-mobility partner for cities around the world.

TIER uses data to balance supply and demand

TIER Mobility is the world's leading shared micro-mobility provider, with a mission to change mobility for good. By providing people with a range of shared, light electric vehicles—from e-scooters to e-bikes—TIER helps cities reduce their dependence on cars.

The entire rental experience relies on fast, quality data. TIER needs to know how many of their vehicles, and at what time, should be allocated to each of their tens of thousands of pick-up locations. The data team is therefore tasked with two essential missions: 1) balancing supply/demand and 2) providing a positive user experience.

Fleet management is the backbone of TIER’s data team. They’re responsible for predicting when and how many vehicles should be allocated to each location in the 560+ cities they operate in. Without this prediction model, TIER would not be able to operate as efficiently—with users struggling to rent an e-scooter or e-bike during rush hour, and vehicles sitting unused in lower traffic areas. This data allows the operations teams to identify which areas need more e-scooters and e-bikes and when. Armed with this information, users are then incentivized to use idle vehicles and park them in areas with higher demand in exchange for free minutes.

TIER's operational data also has an additional use case: safety. Measuring vehicles’ placements enables TIER to stay compliant with municipal regulations and become the preferred micro-mobility partner for cities around the world.

To balance supply and demand, TIER's data team must use past sales data to analyse historical sales trends and identify patterns, including peak seasons and slow periods. They must also incorporate market trends and seasonality by monitoring industry trends and factoring in external events, like holidays, economic shifts, or promotional campaigns, that could influence demand.

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