Otis Singleton
The Ford Focus Electric was Ford's second production all-electric vehicle, produced from December 2011 to May 2018. The Focus Electric was a five-door hatchback that looked almost exactly like a regular Focus but with a more aerodynamic face. It was built in the US and Germany and was priced at £28,500 in the UK and $29,000 in the US. Despite its quiet interior, smooth ride, and fast acceleration, the Focus Electric struggled with poor sales and was discontinued. Ford has since shifted its focus to electric vehicles, with every Ford sold in Europe planned to be fully electric by 2030. So, does Ford still sell the Focus Electric?
| Characteristics | Values |
|---|---|
| Production status | Discontinued |
| Years of production | December 2011 - May 2018 |
| Launch price in the UK | £28,500 |
| Launch year | 2011 |
| Launch location | United States |
| Number of doors | 5 |
| Battery (2011) | 23 kWh liquid-cooled lithium-ion |
| Battery (2017) | 33.5 kWh liquid-cooled lithium-ion |
| Fuel economy (2011) | 105 miles per gallon gasoline equivalent |
| Fuel economy (2017) | 107 miles per gallon gasoline equivalent |
| Electric range (2011) | 76 miles |
| Electric range (2017) | 115 miles |
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What You'll Learn
Ford Focus Electric was produced from 2011 to 2018
The Ford Focus Electric was produced from December 2011 to May 2018. It was Ford's second production all-electric vehicle, following the Ford Ranger EV. The Focus Electric was a five-door hatchback electric car that used the same body as the third-generation gasoline-powered Ford Focus.
The Focus Electric was initially launched in the US in 2011 and arrived in the UK in 2013. It featured a 23 kWh liquid-cooled lithium-ion battery pack, delivering a range of 76 miles (122 km) according to the US Environmental Protection Agency. In 2017, the battery was upgraded to 33.5 kWh, increasing the range to 115 miles (185 km).
The Focus Electric introduced new features and a high level of technological connectivity, including the MyFord Touch driver connect system, a value charging feature powered by Microsoft, and the MyFord Mobile smartphone application. This app allowed owners to remotely control and charge their vehicles, as well as monitor various systems such as cabin temperature.
The production of the Ford Focus Electric concluded in May 2018, and Ford is no longer building this model. However, Ford has stated its commitment to electrification, with plans to introduce an all-electric Ford Focus in the future.
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It was Ford's second all-electric vehicle
The Ford Focus Electric was Ford's second all-electric vehicle, following the Ford Ranger EV. It was produced from December 2011 to May 2018, sharing the same production cycle as the third-generation internal combustion model. The Focus Electric was a five-door hatchback that used the same body as the gasoline-powered third-generation Ford Focus.
The initial model, introduced in 2011, featured a 23 kWh liquid-cooled lithium-ion battery pack, delivering a range of 76 miles (122 km) according to the United States Environmental Protection Agency (EPA). This range was rated at 100 miles by Ford of Europe, but real-world usage suggested it was less. The EPA also rated the combined fuel economy of the original model at 105 miles per gallon gasoline equivalent (2.2 L/100 km).
In 2017, the battery was upgraded to a 33.5 kWh liquid-cooled lithium-ion battery pack, increasing the range to 115 miles (185 km) according to the EPA. The EPA's combined fuel economy rating for the 2017 model was 107 miles per gallon gasoline equivalent (2.2 L/100 km).
The Ford Focus Electric was launched in the US in 2011 and arrived in the UK in 2013, with a price of £28,500 after the Government's plug-in car grant. This price was significantly higher than its rivals, such as the Nissan Leaf, which offered a higher range at a lower cost. Despite this, the Focus Electric introduced new features and a high level of technological connectivity, including the MyFord Touch driver connect system and the MyFord Mobile smartphone application, which allowed owners to control and charge their vehicles remotely.
While the Ford Focus Electric was discontinued in 2018, Ford remains committed to electric vehicles and is working towards transitioning more of its manufacturing to renewable, carbon-free electricity. Ford currently offers electric SUVs, trucks, and vans, with hybrid, plug-in hybrid, and all-electric models available. Ford has also partnered with Autotrader to help customers find certified used electric Ford vehicles through the Ford Blue Advantage website.
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It was sold in the US and Europe
The Ford Focus Electric was sold in the US and Europe. It was Ford's second production all-electric vehicle, following the Ford Ranger EV. The Focus Electric was a five-door hatchback that was produced from December 2011 to May 2018.
In the US, deliveries for fleet customers began in December 2011, and it was released to retail customers in May 2012 in California, New York, and New Jersey. It was then made available in the other 16 initial markets in the third quarter of 2012. The Focus Electric was built on the same production lines in the USA as the normal Ford Focus.
In Europe, the Ford Focus Electric arrived in the UK in 2013, two years after its launch in the US. It was also built in Germany for the European market. However, the Focus Electric did not fare well in Europe, with only 61 sold in all of Europe in 2016.
The Focus Electric featured a 23kWh liquid-cooled lithium-ion battery, which was later upgraded to 33kWh. This provided a range of 76 miles according to the United States Environmental Protection Agency, although Ford of Europe claimed it was good for around 100 miles. The EPA also rated the combined fuel economy of the Focus Electric at 105 miles per gallon gasoline equivalent, increasing to 107 for the 2017 model with the upgraded battery.
The Ford Focus Electric introduced new features and a high level of technological connectivity, including a unique version of the MyFord Touch driver-connect system and a MyFord Mobile smartphone application that allowed owners to control and charge their vehicles remotely.
Despite its innovative features, Ford is no longer building the Ford Focus, with production ending in 2025. However, Ford is committed to the electric vehicle market, with plans to introduce new battery-powered models and transition away from internal combustion engine models.
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It was more expensive than its rivals
The Ford Focus Electric was Ford's second production all-electric vehicle. It was produced from December 2011 to May 2018. The Ford Focus Electric was more expensive than its rivals. When it was launched in the UK in 2013, it cost £28,500 after the Government's plug-in car grant of £5,000. This was twice the price of the cheapest petrol-powered Ford Focus. At the time, the cheapest Nissan Leaf cost thousands less and offered more range. While the Ford Focus Electric had a range of 100 miles, the Nissan Leaf offered a range of 124 miles.
In the US, the Ford Focus Electric and the Nissan Leaf were similarly priced at around $29,000 in 2015. However, the Nissan Leaf offered better range, with 84 miles compared to the Ford Focus Electric's 76 miles, as rated by the EPA.
The high price of the Ford Focus Electric was a factor in its lack of sales, especially in the UK. Only 61 were sold in all of Europe in 2016, and fewer than ten remain on the road in the UK as of 2021.
Ford has since discontinued the production of the Ford Focus, with the company focusing on electric vehicles for the future. Despite this, Ford has no plans to introduce a smaller, entry-level electric vehicle similar to the Ford Focus Electric in the near future.
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Ford is partnering with Autotrader to help customers find used Ford vehicles
Ford has discontinued the production of the Ford Focus, including the electric version. The Ford Focus Electric was produced from December 2011 to May 2018 in the US, and from 2013 to 2017 in Europe. It was Ford's second production all-electric vehicle, following the Ford Ranger EV.
Although Ford no longer sells the Focus Electric, the company is partnering with Autotrader to help customers find used Ford vehicles through the Ford Blue Advantage website. Operated by Autotrader, this website offers a platform to browse and purchase used Ford cars, with the added assurance of a detailed multi-point inspection and comprehensive limited warranty coverage.
The Ford Blue Advantage website is a convenient tool for those seeking pre-owned Ford vehicles, providing a centralized location to explore various models and their specifications. This partnership with Autotrader allows Ford to connect customers with a wider selection of used vehicles, enhancing the accessibility and availability of Ford models beyond the scope of traditional dealership inventories.
The Ford Blue Advantage program also provides valuable peace of mind to prospective buyers. Each used vehicle listed on the website undergoes a rigorous inspection process, ensuring that buyers can have confidence in the quality and condition of the car they are purchasing. Additionally, the comprehensive limited warranty coverage associated with the program further enhances the appeal of choosing a pre-owned Ford.
By partnering with Autotrader, Ford is able to extend its reach and better serve customers seeking used vehicles. This collaboration demonstrates Ford's commitment to not only producing innovative cars but also providing comprehensive ownership experiences, even for those opting for pre-owned options.
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Frequently asked questions
No, Ford stopped producing the Focus Electric in 2018.
The Focus Electric was built in the US and Germany.
The range of the Focus Electric is 76 miles according to the United States Environmental Protection Agency. The 2017 model's range was increased to 115 miles.
The Focus Electric was launched with a 23 kWh battery, which was upgraded to 33 kWh in 2017.
