Beatrice Lang
Subaru, known for its reliable and all-wheel-drive vehicles, has been gradually entering the electric vehicle (EV) market in response to the growing demand for sustainable transportation. While Subaru has not yet released a fully electric car as of the latest updates, the company has made significant strides in developing hybrid and plug-in hybrid models, such as the Subaru Crosstrek Hybrid. Additionally, Subaru has announced plans to introduce a fully electric SUV by 2022, developed in partnership with Toyota, signaling a clear commitment to expanding its EV lineup. As the automotive industry continues to shift toward electrification, Subaru’s efforts to innovate and adapt will likely play a crucial role in its future success.
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What You'll Learn
Subaru's Electric Vehicle Plans
Subaru, known for its all-wheel-drive vehicles and commitment to safety, has been steadily moving toward electrification, though its approach differs from more aggressive industry players. Unlike Tesla or Volkswagen, Subaru’s electric vehicle (EV) plans are rooted in partnerships and gradual integration rather than standalone innovation. The company has announced a collaboration with Toyota to co-develop an all-electric SUV, leveraging Toyota’s expertise in battery technology while maintaining Subaru’s signature AWD capabilities. This strategy ensures Subaru remains competitive without shouldering the full financial and technological burden of EV development.
The first fully electric Subaru, expected to launch by 2025, will be a midsize SUV designed to appeal to the brand’s core audience: outdoor enthusiasts and families. Subaru’s focus on practicality is evident in its decision to prioritize range and durability over cutting-edge features. Early reports suggest the vehicle will offer a minimum range of 250 miles on a single charge, aligning with industry standards while emphasizing reliability in diverse weather conditions. This aligns with Subaru’s reputation for producing vehicles that perform well in snow, rain, and off-road scenarios.
Subaru’s EV plans also include a hybrid transition phase, with the brand expanding its lineup of hybrid models to bridge the gap between internal combustion engines (ICE) and fully electric powertrains. The Crosstrek Hybrid, for example, combines a 2.0-liter boxer engine with an electric motor, delivering improved fuel efficiency without sacrificing performance. This hybrid strategy serves as a stepping stone, allowing Subaru to gather consumer insights and refine its EV technology before a full-scale electric launch.
One critical challenge Subaru faces is its smaller scale compared to automotive giants like Ford or GM. To address this, the company is investing in modular platforms that can accommodate both hybrid and electric powertrains, reducing production costs and increasing flexibility. Subaru’s partnership with Toyota extends beyond vehicle development to include battery production, ensuring a stable supply chain as demand for EVs grows. This collaborative approach minimizes risk while maximizing innovation.
For consumers, Subaru’s electric vehicle plans offer a pragmatic alternative to flashier EV options. The brand’s focus on affordability, safety, and all-weather performance positions its upcoming electric SUV as a practical choice for everyday use. While Subaru may not be the first name that comes to mind in the EV race, its methodical approach ensures it remains relevant in a rapidly evolving market. By 2030, Subaru aims for 40% of its global sales to be electric or hybrid, a realistic goal that reflects its commitment to sustainability without abandoning its core identity.
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Current Subaru Hybrid Models
Subaru, known for its all-wheel-drive systems and safety features, has ventured into the realm of electrification with its hybrid models. As of now, Subaru offers two primary hybrid vehicles: the Crosstrek Hybrid and the Solterra, each catering to different consumer needs while maintaining the brand’s signature ruggedness and reliability. These models represent Subaru’s initial steps toward sustainability, blending traditional combustion engines with electric power to improve fuel efficiency and reduce emissions.
The Crosstrek Hybrid is a plug-in hybrid electric vehicle (PHEV) that combines a 2.0-liter boxer engine with an 8.8 kWh battery pack. This setup delivers an estimated 17 miles of all-electric range, making it ideal for short commutes or urban driving. When the battery is depleted, the vehicle operates as a traditional hybrid, achieving a combined fuel economy of 35 MPG. Practical features include regenerative braking, which recharges the battery during deceleration, and a dedicated EV mode for quieter, emission-free driving. For those seeking a balance between efficiency and Subaru’s off-road capability, the Crosstrek Hybrid is a compelling choice.
In contrast, the Solterra marks Subaru’s first fully electric vehicle (EV), developed in partnership with Toyota. Unlike the Crosstrek Hybrid, the Solterra relies solely on electric power, with a 72.8 kWh battery pack providing an estimated range of 228 miles on a single charge. Its all-wheel-drive system, powered by dual electric motors, ensures the off-road prowess Subaru enthusiasts expect. Charging options include Level 2 home charging and DC fast charging, which can replenish the battery to 80% in about an hour. The Solterra is a bold step forward, targeting eco-conscious buyers who prioritize zero emissions without compromising performance.
When comparing the two, the Crosstrek Hybrid serves as a transitional option for drivers hesitant to fully embrace electric vehicles, offering the flexibility of a gasoline engine as a backup. The Solterra, however, is a commitment to full electrification, aligning with global trends toward sustainable transportation. Both models reflect Subaru’s strategy to cater to diverse consumer preferences while reducing its carbon footprint.
For prospective buyers, the choice between the Crosstrek Hybrid and Solterra depends on lifestyle and priorities. If you frequently drive short distances and have access to charging infrastructure, the Crosstrek Hybrid’s PHEV design provides a practical entry point into electrification. Conversely, if you’re ready to go all-in on electric driving and require longer range, the Solterra is the more future-proof option. Regardless of the choice, Subaru’s hybrid and electric models demonstrate the brand’s commitment to innovation while staying true to its core values of safety, versatility, and adventure.
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Solterra: Subaru's First EV
Subaru, known for its all-wheel-drive reliability and safety features, entered the electric vehicle (EV) market with the Solterra, its first fully electric SUV. Launched in 2022, the Solterra represents a significant shift for the brand, blending Subaru’s signature capabilities with zero-emission technology. Developed in partnership with Toyota, the Solterra shares its e-TNGA platform with the bZ4X, yet it retains distinct Subaru traits like symmetrical all-wheel drive, a hallmark of the brand’s performance and stability.
For those considering an EV, the Solterra offers a practical range of up to 228 miles on a single charge, depending on driving conditions and trim level. This positions it competitively within the mid-range EV SUV segment, though it falls slightly behind rivals like the Tesla Model Y or Hyundai Ioniq 5. Charging times vary: using a Level 2 charger, expect a full charge in about 9 hours, while DC fast charging can replenish the battery to 80% in under an hour. Subaru also includes a standard portable charger for Level 1 charging, ideal for overnight top-ups at home.
One standout feature is Subaru’s DriverFocus Distraction Mitigation System, which uses facial recognition to monitor driver alertness and warn of distractions. This, combined with the brand’s EyeSight suite of safety features, reinforces Subaru’s commitment to safety. The Solterra also integrates X-Mode, a feature typically found in Subaru’s gas-powered vehicles, enhancing traction on slippery or uneven terrain—a rare offering in the EV space.
Comparatively, the Solterra’s interior is functional but not as futuristic as some competitors. The 12.3-inch touchscreen infotainment system is responsive and supports wireless Apple CarPlay and Android Auto, though the interface could be more intuitive. Cargo space is ample, with 30 cubic feet behind the rear seats and 74 cubic feet when folded down, making it versatile for families or outdoor enthusiasts.
While the Solterra marks Subaru’s ambitious entry into the EV market, it’s not without limitations. Its acceleration, for instance, is modest compared to other EVs, with a 0-60 mph time of around 7.5 seconds. Additionally, its starting price of around $45,000 places it higher than some competitors, though federal tax credits and state incentives can offset this cost. For Subaru loyalists or those prioritizing all-wheel drive and safety in an EV, the Solterra is a solid choice, though it may not yet fully rival the segment leaders in range or tech innovation.
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Subaru's EV Technology Partnerships
Subaru's foray into electric vehicles (EVs) is marked by strategic partnerships that leverage external expertise to accelerate innovation. One notable collaboration is with Toyota, a leader in hybrid and electric technology. Together, they developed the Subaru Solterra, the brand’s first all-electric SUV. This partnership allows Subaru to tap into Toyota’s advanced battery and drivetrain systems, ensuring the Solterra meets both performance and sustainability benchmarks. By sharing resources and knowledge, Subaru avoids the pitfalls of starting from scratch in a rapidly evolving market.
Another critical alliance is with the Subaru-Toyota Electric Vehicle Technology (STEV) consortium, which focuses on creating a shared EV platform. This platform is designed to underpin multiple vehicle types, from compact cars to larger SUVs, streamlining production and reducing costs. For Subaru, this means faster time-to-market for new EV models and the ability to compete with established EV manufacturers. The consortium also emphasizes modularity, enabling Subaru to customize vehicles to meet regional demands, such as longer-range batteries for North American markets or compact designs for urban Asian cities.
Beyond Toyota, Subaru has partnered with LG Energy Solution to secure a stable supply of high-performance batteries. This partnership ensures that Subaru’s EVs are equipped with cutting-edge energy storage technology, critical for achieving competitive range and efficiency. LG’s expertise in battery chemistry and manufacturing processes complements Subaru’s focus on safety and reliability, resulting in EVs that align with the brand’s reputation for durability. For consumers, this translates to peace of mind, knowing their electric Subaru is powered by industry-leading battery technology.
Subaru’s partnerships also extend to software and connectivity, with collaborations aimed at integrating advanced driver-assistance systems (ADAS) and over-the-air (OTA) updates into their EV lineup. By working with tech firms like Qualcomm, Subaru ensures its EVs are future-proof, capable of evolving with software enhancements over time. This approach not only enhances the driving experience but also positions Subaru as a forward-thinking brand in the EV space. For instance, the Solterra features cloud-connected navigation and real-time energy management systems, showcasing the benefits of these tech partnerships.
In summary, Subaru’s EV technology partnerships are a masterclass in strategic collaboration. By joining forces with industry leaders like Toyota, LG, and Qualcomm, Subaru is able to deliver EVs that combine its core strengths—safety, reliability, and all-wheel-drive capability—with cutting-edge electric technology. These partnerships not only expedite Subaru’s transition to electrification but also ensure its EVs are competitive in a crowded market. For consumers, this means access to innovative, dependable electric vehicles backed by a network of proven expertise.
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Future Subaru Electric Car Lineup
Subaru's electric vehicle (EV) ambitions are gaining momentum, with the automaker set to launch its first all-electric model, the Solterra, in 2022. However, this is just the beginning of Subaru's electric car lineup. To stay competitive in the rapidly evolving EV market, Subaru is expected to expand its electric offerings, leveraging its partnership with Toyota and its own expertise in all-wheel-drive technology.
Expanding the Electric Portfolio
Subaru's future electric car lineup will likely include a range of models, from compact crossovers to midsize SUVs, catering to diverse consumer needs. One potential addition is an electric version of the popular Impreza or Crosstrek, combining Subaru's signature all-wheel-drive capability with zero-emissions driving. This model could feature a 70-80 kWh battery pack, providing an estimated range of 250-300 miles on a single charge, suitable for daily commutes and weekend getaways.
Performance and Technology
As Subaru transitions to electric powertrains, it will prioritize performance and technology to differentiate its EVs from competitors. Expect to see advanced driver assistance systems (ADAS), such as adaptive cruise control and lane departure warning, as standard features across the electric lineup. Additionally, Subaru may introduce a high-performance electric model, akin to the WRX, with a more powerful motor and sport-tuned suspension, targeting driving enthusiasts seeking an eco-friendly thrill.
Charging Infrastructure and Ownership Experience
To support its growing electric car lineup, Subaru will need to invest in charging infrastructure and partnerships. This includes offering home charging solutions, as well as collaborating with public charging networks to provide convenient and accessible charging options for its customers. Subaru may also introduce innovative ownership models, such as battery leasing or subscription-based services, to reduce the upfront cost of electric vehicles and make them more accessible to a wider audience.
Sustainability and Brand Identity
As Subaru expands its electric car lineup, it will remain committed to its core values of sustainability, safety, and adventure. This means incorporating eco-friendly materials, such as recycled plastics and plant-based fabrics, into its EV interiors, as well as prioritizing pedestrian safety and crashworthiness. By aligning its electric vehicles with its brand identity, Subaru can create a unique and compelling proposition in the EV market, appealing to environmentally conscious consumers who value both performance and responsibility. To maximize the benefits of owning a Subaru electric car, consider combining it with a solar panel installation, which can offset charging costs and reduce your carbon footprint by up to 80% for drivers aged 25-55, depending on local sunlight exposure and driving habits.
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Frequently asked questions
As of now, Subaru does not produce an all-electric car. However, they have announced plans to introduce fully electric vehicles in the near future.
Yes, Subaru offers the Crosstrek Hybrid, which is a plug-in hybrid electric vehicle (PHEV). It combines a gasoline engine with an electric motor for improved efficiency.
Subaru has announced plans to launch its first fully electric vehicle by 2025, in collaboration with Toyota. The exact model and details are still under development.
Yes, Subaru has outlined a goal to achieve 100% electric vehicle sales globally by 2035, with a focus on sustainability and reducing carbon emissions.
