Wiktor Wise
General Motors' GMC Hummer EV is a line of battery-electric heavy-duty vehicles produced and sold since 2021. The Hummer EV is offered in two variants: a pickup truck and a sport utility vehicle (SUV). The Hummer EV Edition 1, priced at $112,595, sold out in the first 10 minutes of opening pre-orders. However, initial sales were delayed, and the vehicles were later made available in 2022. GM has faced challenges in ramping up production and addressing issues such as battery supply constraints. Despite these challenges, the Hummer EV has gained popularity, with 90,000 reservations for both the pickup and SUV models. As of Q3 2023, GM reported sales of 1,167 units of the Hummer EV family, including both the Pickup and SUV variants.
| Characteristics | Values |
|---|---|
| Number of Hummer EVs sold in Q1 2023 | 2 |
| Number of Hummer EVs sold in 2022 | 5,000+ |
| Total number of Hummer EVs produced since 2021 | 16,088 |
| Number of Hummer EVs produced in 2023 (Jan-July) | 11,058 |
| Number of Hummer EVs produced in July 2023 | 2,439 |
| Number of Hummer EVs sold in 2023 (as of Q3) | 1,216 |
| Number of Hummer EV pickups sold in 2023 (as of Q3) | 1,167 |
| Number of pre-orders for the Hummer EV | 90,000 |
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What You'll Learn
GM sold 2 Hummer EVs in Q1 2023
General Motors (GM) sold only two Hummer EVs in the first quarter of 2023, a 98% decrease from the 99 units sold in the same quarter the previous year. This is the worst result since the market launch in Q4 2021, with only one vehicle delivered that quarter. The GMC Hummer EV Pickup contributed just two deliveries to the tally, while 854 were sold in 2022.
The slow ramp-up in sales can be attributed to production issues. GM is still in the process of ramping up production, and the Hummer EV faced a recall in late 2022 due to a battery issue that allowed water to seep into the packs. Production was paused while a solution was implemented and did not restart until January 31, 2023. GM has not disclosed its current production rate, but the Wall Street Journal estimates it to be approximately a dozen vehicles per day.
The GMC Hummer EV Pickup has faced challenges with its production and sales. Despite this, the demand for the vehicle remains strong, with over 90,000 reservations on hand for the pickup and the upcoming SUV model. The issue appears to be related to supply rather than demand. GMC dealers have had to invest significant amounts, ranging from $30,000 to $150,000, to sell the Hummer EV Pickup, which may have also impacted sales.
The Hummer EV Pickup offers a range of features, including GM's Super Cruise hands-free driving mode and advanced safety features such as lane-keeping assist and blind-spot monitoring. It has a large and spacious cabin, with optional removable roof panels that provide an open-air experience. The vehicle is priced between $79,995 and $112,595, depending on the model and trim level.
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Hummer EV production is ramping up
General Motors' Hummer EV production is gaining momentum, with the company ramping up production to meet the high demand for its electric pickup truck. In July 2023, GM produced 2,439 units of the Hummer EV, a significant increase from the 504 units manufactured in February of the same year.
The Hummer EV, first unveiled in 2020, is a line of battery-electric heavy-duty vehicles produced by General Motors. It is offered in two variants: a pickup truck and a sport utility vehicle (SUV). The Hummer EV is among the heaviest consumer automobiles sold in the United States, weighing approximately 10,000 pounds. Its size, weight, and acceleration have sparked concerns about safety and environmental impact.
Despite these concerns, the Hummer EV has gained significant interest from consumers. In 2020, the Hummer Edition 1 sold out in just 10 minutes, and GMC dealers have invested significant amounts to sell the electric pickup. The high demand for the Hummer EV is evident, with 90,000 reservations for both the pickup and SUV models.
GM has faced challenges in meeting this demand, with production paused in late 2022 and early 2023 due to a recall addressing battery pack issues and upgrades to its Factory Zero facility. However, the automaker is working to increase production volume, and by June 2023, monthly production had reached 2,750 units. As of July 2023, GM had built 11,058 Hummer EV units for the year, with a total of 16,088 units produced since the start of regular production in 2021.
The Hummer EV is equipped with advanced features such as GM's Super Cruise hands-free driving mode, lane-keeping assist, and blind-spot monitoring. It also boasts impressive specifications, with three electric motors outputting 1,000 horsepower and an estimated range of up to 381 miles. The Hummer EV is assembled in Detroit, with batteries produced in South Korea, and GM plans to start producing batteries in the US as well.
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Hummer EV Edition 1 sold out in 10 minutes
The GMC Hummer EV Edition 1 Pickup Truck sold out in just 10 minutes, according to Vice President, Global Buick and GMC, Duncan Aldred. The order books for the 2022 model opened on October 20, 2020, and reservations were secured with a $100 refundable deposit.
The Hummer EV Edition 1 has a starting price of $112,595. It comes with a 1,000-hp three-motor electric powertrain, a removable roof, and special badging. The truck has a projected range of more than 350 miles on a single charge. It can be charged using 800-volt and 400-volt DC fast chargers to add 100 miles of range in as little as 10 minutes.
The Edition 1 includes enhanced Super Cruise, a first for GMC, which allows hands-free highway driving with automatic lane change. It also has four-wheel steering, short overhangs, and an Infinity roof made of four removable panels that can be stored in the front trunk.
While the exact number of Edition 1 trucks sold is not known, it is reported that there were several thousand on the waiting list. The Hummer EV Edition 1 is a limited-run trim, with GMC officials remaining tight-lipped about the exact number of vehicles that will be produced.
In the first quarter of 2023, GM delivered only two Hummer EVs to customers, but this was due to supply issues and a recall related to battery packs. GM has not disclosed the current rate of production, but the Wall Street Journal reported that it was approximately a dozen per day.
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GMC dealers must pay to sell Hummers
General Motors (GM) has been slow to deliver its GMC Hummer EV pickup, with only two deliveries made in the first quarter of 2023. Despite this, the GMC Hummer EV has seen success, with 854 sold in 2022 and 90,000 reservations for the pickup and upcoming SUV. However, GM has faced production challenges, including a recall due to battery pack issues.
GMC dealers who want to sell the Hummer EV must make significant investments to meet the requirements set by the company. Dealers are required to sign a voluntary participation agreement, which includes making specific store upgrades to sell and service electric vehicles. These upgrades can be costly, with estimates ranging from $30,000 to $200,000. The higher end of this range includes the cost of installing a fast-charging station, which is necessary for compliance. GMC has stated that the cost varies depending on the dealer's existing electrical system, with modern electrical systems reducing the overall expense.
To sell the Hummer EV, dealers must also have two 12,000-pound lifts in their service bays, a 14-by-24-foot stall, an 8,000-pound-capacity forklift, and pay for the necessary training. These requirements have led to some dealers spending large amounts of money to become Hummer dealers.
While some dealers have embraced these changes, others have expressed concerns about the financial burden. Despite this, more than half of GMC's 1,900 dealers in the United States have agreed to invest in selling the Hummer EV pickup. This support from dealers is partly due to the high level of interest in the Hummer EV, with the Hummer Edition 1 receiving 10,000 pre-orders and selling out in 10 minutes.
In addition to the Hummer EV pickup, GMC has plans to release an all-electric Sierra pickup and a Hummer SUV, further expanding their electric vehicle offerings.
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GM's EV production targets are challenged by battery supply
In the first quarter of 2023, General Motors posted a 17.6% increase in sales compared to the previous year. However, it delivered only two Hummer EVs to customers. This was due to a recall of the Hummer EV at the end of 2022 to address an issue with its battery packs that allowed water to seep into them. Production was paused as a solution was implemented and wasn't restarted until January 31, 2023.
GM has set ambitious production goals for its electric vehicles (EVs), aiming to ramp up production to 1 million units annually by 2025. However, these targets are now being challenged by potential supply chain issues, particularly regarding battery production. According to an analysis by AutoForecast Solutions (AFS), GM is expected to fall short of its target by approximately 40%, with an estimated annual EV production capacity of 600,000 units by 2025. The primary cause of this discrepancy is attributed to a lack of battery production, which GM has been working to address through joint ventures, such as its collaboration with LG Energy Solution under the brand Ultium Cells.
To secure sufficient battery supply, GM is investing in the construction of three battery cell production facilities in Michigan, Tennessee, and Ohio, which are planned to open between 2024 and the first half of 2025. These facilities will have a maximum combined output of 135 GWh annually, enough to power 1 million electric vehicles when at full capacity. However, there are concerns that the production ramp-up may not be fast enough to achieve GM's aggressive 2025 goal.
While some analysts disagree with the AFS assessment, believing that GM's targets are achievable, the challenge of scaling up battery production and supply chain management remains a critical factor in GM's EV strategy. The company is addressing this by investing in domestic production of battery components, optimising battery formats, and pushing forward with battery innovation. By 2028, GM aims to significantly increase the North American content in its battery supply chain, reducing geopolitical risks and improving cost efficiencies.
As GM works towards its EV production targets, the Hummer EV continues to generate interest, with 90,000 reservations for the pickup and upcoming SUV models.
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Frequently asked questions
GM delivered only two Hummer EVs to customers in Q1 of 2023.
GM sold 1,167 units of the Hummer EV during Q3 of 2023.
By the end of the second quarter, GM had sold 49 Hummer EV pickups. However, GM built 11,000+ Hummer EV units during 2023 but only sold 1,216.
Since the start of regular production in 2021, 16,088 units of the Hummer EV have been produced.
