Molly Ayala
India's electric scooter market is rapidly growing, with consumers seeking more environmentally friendly and cost-effective transportation options. Electric scooters are powered by electricity, producing zero emissions, and are relatively easy to park and manoeuvre, making them ideal for urban areas. The market is expected to stand at an estimated USD 681.3 million in 2024, with a CAGR of 66.4% during 2024-2030. In 2023, the Indian electric two-wheeler industry sold 860,365 units, and in the first half of 2024, sales crossed 525,000 units, already constituting 61% of 2023 sales. The market leaders in 2024 were Ola Electric, TVS Motor Co, and Bajaj Auto.
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What You'll Learn
- Electric scooter sales in India grew from 176,996 in 2021 to 1.2 million in 2024
- Ola Electric had the largest market share in 2023 (21%) followed by Okinawa (13%) and Hero (12%)
- The Indian government has introduced incentives to boost e-mobility, such as subsidies for electric two-wheelers
- Electric two-wheeler sales in India have been increasing, with over 370,000 sold in the first three months of 2025
- Electric scooters in India range in price from ₹29,999 to ₹2.5 lakh, with an average mileage of 120-140km (depending on speed and load)
Electric scooter sales in India grew from 176,996 in 2021 to 1.2 million in 2024
Electric scooter sales in India have witnessed remarkable growth, surging from 176,996 units in 2021 to a record-breaking 1.2 million in 2024. This impressive performance reflects the accelerating adoption of electric vehicles in the country. Several factors have contributed to this significant increase in sales over this three-year period.
Strong incentives provided by the Indian government have played a pivotal role in boosting electric scooter sales. The government's commitment to electrifying the two-wheeler fleet, as evidenced by the proposed plan in 2019 to make all two-wheelers up to 150 cc electric by March 2025, has set a clear direction for the market. The FAME-II scheme, which linked incentives to battery size, further encouraged the shift towards electric vehicles. Additionally, the modification of the FAME-II scheme in June 2021 resulted in a notable spike in demand, with weekly sales of electric two-wheelers soaring to 5,000 units from 700 units previously.
The introduction of new models by top manufacturers, such as TVS Motor, has also contributed to the growing sales numbers. TVS Motor's iQube, in particular, gained popularity and helped the company attain the second spot in the electric two-wheeler market in 2024. However, in September 2024, Bajaj Auto overtook TVS Motor, selling 18,933 Chetak scooters compared to TVS Motor's sales of 17,865 iQubes. Ather Energy also made significant strides in the market, increasing its market share to 14% in September 2024, up from 11% the previous year.
The increasing consumer demand for energy-efficient and environmentally friendly transportation options has been a key driver of electric scooter sales in India. With rising fuel prices and growing environmental concerns, consumers are increasingly attracted to the cost-effectiveness and sustainability of electric scooters. The private segment, suitable for urban commuting and cost savings, holds a substantial 70.65% share of the market. Additionally, the availability of diverse speed ranges and the low cost of electric scooters compared to conventional gasoline-driven mopeds have further fueled their sales in India.
While the market for electric scooters in India is thriving, certain challenges remain. The limited number of public charging stations and the range anxiety associated with electric vehicles could potentially slow down sales. As of 2023, there were only 12,146 public charging stations across India, and most electric scooters have shorter ranges than their conventional counterparts. However, with continued government support, evolving technology, and growing consumer awareness, the electric scooter market in India is poised for further expansion and success.
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Ola Electric had the largest market share in 2023 (21%) followed by Okinawa (13%) and Hero (12%)
Electric scooters are becoming an increasingly popular mode of transport in India, with their popularity being attributed to their eco-friendliness and low running costs. The charging infrastructure in India is also developing rapidly, making it more convenient for people to own electric vehicles.
Ola Electric, an Indian electric vehicle company founded in 2017, has dominated the electric two-wheeler market in India. In the financial year 2023, the company held a 21% market share, selling the most electric scooters out of all manufacturers. Ola Electric's scooters are also the most affordable in India, with their Gig model priced at Rs. 39,999.
Following Ola Electric, Okinawa held the second-largest market share in 2023, with 13% of the market. Okinawa scooters are known for their fast charging, with the Okinawa Praise model having a charging time of just 3 hours.
Hero Electric, another prominent manufacturer, came in third with a 12% market share in 2023. While Hero Electric has been a significant player in the electric scooter market, specific models and features associated with their scooters are yet to be identified.
Despite Ola Electric's strong performance in 2023, recent reports from October 2023 indicate that the company, along with Okinawa, has been losing market share. Bajaj Auto, another manufacturer, has been gaining ground, with a notable increase in its market share and monthly sales volume.
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The Indian government has introduced incentives to boost e-mobility, such as subsidies for electric two-wheelers
Electric scooters are an eco-friendly alternative to conventional gasoline-driven mopeds. They have gained popularity in India due to their low cost and various speed ranges. The Indian electric scooters and motorcycles market is estimated to be worth USD 681.3 million in 2024, with a projected growth of 66.4% from 2024 to 2030.
The Indian government has implemented several initiatives to boost e-mobility and achieve net-zero emissions by 2070. One such initiative is the FAME-II scheme, which provides a demand incentive of INR 10,000 per kWh for two-wheelers. After the modification of this scheme in June 2021, the demand for electric two-wheelers rose significantly, from 700 units per week to over 5,000 units per week. The government has also introduced the PM Electric Drive Revolution in Innovative Vehicle Enhancement (PM E-DRIVE) scheme, which offers purchase subsidies for electric two-wheelers, three-wheelers, buses, trucks, and ambulances. This scheme has an outlay of ₹10,900 crore and is expected to accelerate the uptake of electric vehicles.
The government has also set specific targets for the growth of electric mobility. NITI Aayog, a policy think tank, has laid out a roadmap with targets for different vehicle types, aiming for 30% EV sales penetration by 2030. The government further aims for 100% local production of EVs through the 'Make in India' initiative.
To support the development of charging infrastructure, the government introduced a battery-swapping policy in February 2023. This policy addresses the standardization of battery sizes, particularly for two- and three-wheelers, allowing users to swap drained batteries for fully charged ones.
The Indian government's incentives and initiatives have had a positive impact on the electric two-wheeler market. The introduction of strong incentives and subsidies has led to a significant increase in sales, with the market growing from 176,996 units in 2021 to a record of 1.2 million in 2024. The government's efforts to accelerate electric mobility transition are expected to create more jobs and reduce the country's need for petrol.
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Electric two-wheeler sales in India have been increasing, with over 370,000 sold in the first three months of 2025
The electric two-wheeler market in India has experienced remarkable growth in recent years. In 2024, the industry sold over one million electric scooters, with Ola Electric alone accounting for over 400,000 units. This strong performance continued into 2025, with Ola selling 108,409 units in the first quarter, contributing to the overall sales of more than 370,000 electric two-wheelers in the same period.
Several other manufacturers have also made significant strides in the Indian market. TVS, known for its popular iQube scooter, sold 248,100 units in the April 2024-February 2025 period. Bajaj Auto, another leading brand, sold 246,532 Chetaks and 17,050 Yulu e-bikes during the same time frame. Ather Energy, with its award-winning Rizta family e-scooter, clocked retail sales of 130,945 units in FY2025, a 20% increase from the previous year. Greaves Electric Mobility (GEM), the EV arm of Greaves Cotton, also achieved its best fiscal year performance with 40,162 units sold, a 28% YoY increase.
The growing demand for electric two-wheelers in India is driven by several factors. Firstly, the government has implemented strong incentives for locally produced vehicles and subsidized electric two-wheelers, making them more affordable. Secondly, there is a growing need for energy-efficient commutes, and electric scooters offer a viable alternative to conventional gasoline-driven mopeds. Additionally, the increasing fuel prices have compelled manufacturers and consumers to explore more cost-effective and environmentally friendly options.
However, there are challenges to overcome. The charging infrastructure in India is currently inadequate, and range anxiety among customers is a significant factor affecting the sale of electric scooters. Nevertheless, the electric two-wheeler market in India is expected to continue its upward trajectory. With manufacturers working on introducing more affordable models and the government's commitment to promoting electric vehicles, the market is projected to reach USD 14,487.5 million by 2030.
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Electric scooters in India range in price from ₹29,999 to ₹2.5 lakh, with an average mileage of 120-140km (depending on speed and load)
Electric scooters are becoming increasingly popular in India, with a penetration rate of 13% in the financial year 2023, predicted to increase to 75% by 2030. This surge in popularity is reflected in the sales figures, with the Indian electric 2W market growing from 176,996 in 2021 to a record of 1.2 million in 2024.
The electric scooter market in India offers a wide range of options to suit various budgets and requirements. Electric scooters in India range in price from ₹29,999 to ₹2.5 lakh, with an average mileage of 120-140km (depending on speed and load). The Komaki XR1, priced at ₹29,999, is one of the most affordable electric scooters available in India. On the other hand, the TVS X, priced at ₹2.5 lakh, is one of the most expensive options.
There are a variety of popular models available in the Indian market, including the Bajaj Chetak, Yulu Wynn, TVS iQube, Ola S1 Pro, and Honda Activa e. These scooters offer different features, performance levels, and pricing to cater to diverse consumer needs. For instance, the Bajaj Chetak, priced at ₹99,998, is known for its quick acceleration and is considered one of the best electric scooters available.
When choosing an electric scooter, it is essential to consider factors such as riding range, price, motor performance, and charging time. The charging infrastructure in India is developing rapidly, making electric scooters an even more attractive option for consumers. Additionally, the Indian government has implemented strong incentives for locally produced electric vehicles, further boosting the sales and appeal of electric scooters in the country.
The Ola scooter, for instance, is an excellent choice for those seeking local travel options. With a full charge, it offers a 230+ km ride and interactive features for riders, making it a cost-effective and comfortable option for middle-class families.
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Frequently asked questions
In the first half of 2024, 525,000 electric scooters were sold in India, which was 61% of the total sales in 2023. In September 2024, TVS Motor Co sold 17,865 units of its iQube electric scooter, while Bajaj Auto sold 18,933 Chetaks.
The Indian electric scooter market has been growing rapidly. In 2021, 176,996 electric scooters were sold, and in 2023, 860,365 were sold.
Ola Electric sold 228,161 units in the first half of 2024, giving it a 44% market share.
Electric scooter sales in India are driven by their low cost, viability compared to conventional gasoline-driven mopeds, and various government incentives.
