Harley-Davidson's Electric Future: What's Next For The Brand?

Harley-Davidson has been making motorcycles for 120 years, but the company knows it needs to evolve to survive. In 2018, Harley-Davidson was one of the first major bikemakers to go electric with the LiveWire. Since then, the company has introduced the S2 Del Mar Launch Edition, and its CEO Jochen Zeitz has confirmed that the company will eventually only make electric bikes.

Harley-Davidson's CEO confirms the company will go all-electric

Harley-Davidson has confirmed that it will be going all-electric in the future. The company's CEO, Jochen Zeitz, has laid out a plan for the brand to eventually only make electric motorcycles. This move towards electrification is part of Harley-Davidson's evolution to stay relevant in the market and attract new riders.

Zeitz has stated that the transition to all-electric will not happen overnight, and it could take decades until the switch is complete. In the meantime, Harley-Davidson will continue to offer a range of electric and internal combustion engine motorcycles, giving riders the best of both worlds.

The company was one of the first major bikemakers to go electric with the LiveWire in 2018, which was later spun off into a separate brand. Since then, Harley-Davidson has introduced other electric models, such as the S2 Del Mar Launch Edition, and plans to release more in the future.

Harley-Davidson's commitment to electrification is evident, and the company is embracing the power of electric technology while still honouring its heritage. With a range of accessories and performance upgrades available, riders can customise their electric Harley-Davidson to suit their style and needs, experiencing the blend of innovation and tradition that the brand offers.

The company's electric plans have taken a backseat

Harley-Davidson has been developing electric bikes since 2018, when it launched the LiveWire. However, since then, the company's electric plans have taken a backseat. While it did introduce the S2 Del Mar Launch Edition in 2022, this was just a taster for the production variant set to arrive later in 2023.

Despite this, Harley-Davidson CEO Jochen Zeitz has confirmed that the company will eventually only make electric bikes. In an interview, he laid out the plan for the company to go all-electric, stating that it could take decades until the switch is complete. He said that in 2030, you will still be able to buy a brand-new Harley-Davidson with an internal combustion engine, but by 2040, it may become just a part of the offering.

The company is committed to electrification and is offering storage options and performance upgrades to enhance the electric bike experience. With a range of accessories available, customers can customise their electric Harley-Davidson to suit their style and needs.

Harley-Davidson is aware that it needs to evolve in order to survive, and it is clear that the company's future is electric. While the timeline for this transition is uncertain, Harley-Davidson is committed to making the switch to electric bikes.

Harley-Davidson was one of the first major bikemakers to go electric with the LiveWire in 2018

The company's commitment to electrification is evident in its recent offerings, such as the S2 Del Mar Launch Edition, which was introduced last year as a taster for the production variant set to arrive later in 2023. Harley-Davidson is also focusing on riders who don't typically like the company's brawny cruisers, suggesting that future electric models might not be cruisers but more versatile nakeds, such as the LiveWire One and S2 Del Mar.

Despite the company's electric plans taking a slight backseat in recent years, Harley-Davidson remains dedicated to evolving and surviving in the motorcycle industry. The CEO has acknowledged that the company needs to broaden its horizons and appeal to a wider range of riders, which is reflected in their electric bike offerings. With a range of accessories, performance upgrades, and storage options available, riders can customise their electric Harley-Davidson to suit their style and needs, embracing the power of electric technology while still enjoying the heritage of the iconic brand.

As Harley-Davidson continues to innovate and adapt to changing market demands, it remains a leader in the motorcycle industry, offering the best of both worlds: the blend of innovation and tradition. Riders can test ride an electric Harley-Davidson motorcycle today and be a part of the evolution of motorcycling, experiencing the thrill of the ride while also making a positive impact on the environment.

The company's timeline for an all-electric future is in the next decade

Harley-Davidson has confirmed that it will eventually go all-electric, with CEO Jochen Zeitz stating that the company will only make electric bikes at some point in the future. The company's timeline for an all-electric future is in the next decade, with Zeitz suggesting that it could take until 2040 for the switch to be complete. However, he emphasised that this timeline is dependent on market conditions, consumer trends, and the general situation at the time.

Harley-Davidson was one of the first major bikemakers to go electric with the LiveWire in 2018, which was later spun off into a separate brand. Since then, the company has introduced the S2 Del Mar Launch Edition, a taster for the production variant set to arrive later this year. Harley-Davidson also offers storage options and performance upgrades to enhance the electric bike experience, allowing riders to customise their EVs to suit their style and needs.

The move towards electrification is part of Harley-Davidson's evolution to survive in a changing market. While the company is committed to electrification, it is not discarding gasoline in the near future. This means that riders can expect to see a blend of innovation and tradition from Harley-Davidson, with electric motorcycles and balance bikes that still embrace the heritage of the iconic brand.

Harley-Davidson offers storage options and performance upgrades to enhance your electric bike experience

The storied American motorcycle maker spun off the battery-powered Livewire as its own separate brand in 2018, but that doesn't mean Harley-Davidson isn't fully committed to electrification. In fact, its CEO, Jochen Zeitz, has said that the company will eventually only make electric bikes.

Zeitz has disclosed that the company plans to go all-electric in less than a decade, bidding adieu to V-twin cruisers. However, Harley-Davidson isn't discarding gasoline in the near future, as the company's timeline for an all-electric future is in the next decade - 2030 onwards.

With Harley-Davidson's storage options and performance upgrades, you can embrace the power of electric technology while still enjoying the heritage of the iconic brand. Ride with confidence, knowing that you're making a positive impact on the environment without sacrificing the thrill of the ride.

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