Molly Ayala
Maserati is undergoing a significant transition, with the brand committed to a bold electrification strategy and sustainable growth. Maserati's first two battery-electric vehicles, the GranTurismo Folgore and Grecale Folgore, are already on sale in Italy and the EU, with the Maserati GranCabrio Folgore due to launch in 2024. The company plans to phase out internal combustion engines by 2030, with the next-generation Quattroporte and Levante models offering electric versions from 2025. Maserati is the first Italian luxury brand to develop and produce all-electric vehicles, combining classic Italian style with cutting-edge performance and technology.
| Characteristics | Values |
|---|---|
| Maserati's first electric vehicle | GranTurismo Folgore |
| Other electric vehicles | Grecale Folgore, GranCabrio Folgore, MC20 Folgore, MC20, Quattroporte |
| Year of launch | 2023, 2024, 2025, 2027, 2028 |
| Maserati's plan for electric vehicles | Transition to a fully electric lineup by 2025, stop offering vehicles with internal combustion engines by 2030 |
| Maserati's commitment | 100% Engineered and Made in Italy strategic plan, focused on bold electrification and sustainable growth |
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What You'll Learn
Maserati's transition to electric vehicles
Maserati is undergoing a transition to electric vehicles, with the company offering a mix of hybrids and pure-electric vehicles under the Folgore sub-brand. Notably, Maserati has committed to a 100% "Engineered and Made in Italy" strategic plan, reflecting the brand's focus on electrification and sustainable growth. The company aims to meet the evolving needs of luxury consumers and position itself for long-term profitable growth.
As part of its transition, Maserati has unveiled its first two battery-electric vehicles (BEVs): the GranTurismo Folgore and the Grecale Folgore. The GranTurismo Folgore, an iconic model for the brand, combines cutting-edge technology with Maserati's signature performance and style. It features a powerful 800-volt battery, delivering up to 560 kW and an impressive 995 lb-ft of torque. The Folgore range also offers fast charging, ensuring efficiency and convenience for customers.
In addition to the current Folgore models, Maserati has announced plans for future electric vehicles. The Maserati GranCabrio Folgore is scheduled for launch in 2024, followed by the MC20 Folgore in 2025. The company also intends to introduce a brand-new large E-UV BEV in 2027 and the next-generation Quattroporte BEV in 2028. With these upcoming models, Maserati demonstrates its commitment to electrification and its goal of offering a fully electric lineup.
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The Folgore sub-brand
Maserati is undergoing a significant transition, with the brand committed to a bold electrification strategy. Maserati's portfolio will offer a mix of hybrids and pure-electric vehicles under the Folgore sub-brand. Notably, Maserati has stated that there will be no plug-in hybrids or PHEVs in the transition to a fully electric lineup in 2025. The company plans to phase out vehicles with internal combustion engines by 2030. This ambitious strategy is part of the brand's commitment to a 100% "Engineered and Made in Italy" plan, serving over 70 countries worldwide.
The Maserati Folgore is more than just a high-performance electric vehicle; it offers a luxurious experience with supreme comfort and innovative design. The Folgore models feature specific front splitters and diffusers, along with diamond-cut gloss black Aero wheels, enhancing the vehicle's aerodynamic efficiency. The design language includes the iconic Trident logo and script in dark copper, with illuminated electric blue side vents, creating a contemporary Italian aesthetic.
With the Folgore sub-brand, Maserati is leading the evolution of luxury mobility, combining classic Italian style with cutting-edge performance. The brand is committed to exceeding the expectations of the new luxury consumer, delivering on its promise of innovation, design, quality, technology, and luxury.
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Electric Maserati Quattroporte
Maserati has confirmed that the next generation of the long-running Quattroporte sedan will arrive as an EV in 2028, delayed from its original planned launch in 2025. The Maserati Quattroporte EV will be part of the brand's shift towards electric vehicles, with the Maserati GranTurismo Folgore and Grecale Folgore expected to go on sale in 2024 in the United States. The electric Quattroporte will be powered by a cutting-edge 800-volt battery, delivering up to 560 kW and an impressive 995 lb-ft of torque. The unique T-shaped battery design will run underneath the centre console, allowing the car to sit lower to the ground and improve agility.
The Maserati Quattroporte EV will be built on a platform that delivers an impressive range of up to 500 miles and accelerates from 0-62 mph in just two seconds. The specific front splitters and diffusers, along with diamond-cut gloss black Aero wheels, will enhance the Quattroporte's aerodynamic efficiency. The side vents will be illuminated in electric blue, and the calipers will be anodized, adding to the vehicle's sleek design.
While the electric Quattroporte will be a significant step forward in terms of performance and design, Maserati is also committed to providing an efficient charging experience for its customers. The Folgore models are designed to make the charging phase as fast and efficient as possible, exploiting all the power that the charging point can deliver. The central-up 12.3'' screen in the Quattroporte will display the predicted state of charge at the destination, along with the best options for recharging along the journey.
The Maserati Quattroporte EV will be the flagship sedan in the brand's electric lineup, with three other electric models planned for launch before it. The automaker's electrification initiative is aligned with the Stellantis Dare Forward 2030 strategic plan, positioning Maserati as a leader in the development and production of all-electric vehicles.
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Maserati's commitment to electrification
Maserati has confirmed its commitment to electrification and sustainable growth with its 100% Engineered and Made in Italy strategic plan. The company has already unveiled its first two BEV vehicles: the GranTurismo Folgore and Grecale Folgore, which are on sale in Italy and the EU. The GranTurismo Folgore is a true icon for the brand, offering cutting-edge technical solutions derived from Formula E. With motorsport in its DNA, Maserati is the first Italian brand to compete in Formula E as of 2023.
The company's leadership team will work closely with a dedicated group of approximately 130 engineers and technicians to develop the current and future ranges. This team will be connected to the Engine Lab, where full-electric powertrains are developed and tested, and they will contribute to steering the brand to a higher luxury positioning. Maserati is part of the Stellantis “Dare Forward 2030” strategic plan, with all new models adopting electric powertrains to bring innovation and high performance.
Maserati's electric vehicles will combine racing speed, best-in-class handling, and absolute comfort. The Folgore range, for example, offers fast charging and efficient energy use, with a unique signature sound and an innovative, luxurious design. Maserati's electrification strategy reflects the company's devotion to performance, innovation, design, quality, technology, and luxury, as it writes the future of luxury mobility.
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Maserati's electric vehicle range
Maserati is currently building its electric vehicle range with the Folgore, the 100% electric Maserati car lineup. The first model in the range is the GranTurismo Folgore, an electric luxury sports car. Maserati has also announced the Grecale Folgore, an electric luxury SUV, which is set to be released in fall 2023.
The GranTurismo Folgore is Maserati's first electric vehicle and is powered by a cutting-edge 800-volt battery that delivers up to 560 kW and 751 hp. The car has a range of 233 miles, although this may vary depending on driving style, topography, external temperature, and vehicle load. The GranTurismo Folgore features specific front splitters and diffusers, as well as 20/21’’ diamond-cut gloss black Aero wheels, which improve the car's aerodynamic efficiency. The design of the car is inspired by the Aurora Borealis, with the Trident logo, GranTurismo and Folgore scripts in dark copper, and side vents illuminated in electric blue.
The Grecale Folgore is an electric SUV that offers just as much space as its non-electric counterpart. It features a range of new color variations and trims, as well as 14-way sport power seats for comfort. The Grecale Folgore is designed to improve acceleration and increase efficiency, with new Aero wheels that enhance aerodynamics, stability, and grip. The SUV has a range of 245 miles, although this may vary depending on driving style, topography, external temperature, and vehicle load.
Maserati plans to offer electric versions of all its vehicles by 2025 and stop selling gas-powered cars by 2030. The Folgore range embodies the essence of Maserati electric, with innovative materials such as ECONYL®, a regenerated nylon fiber obtained from recycled fishing nets and plastics. The powertrain of the Folgore vehicles is developed with Formula E-derived technology, such as silicon carbide inverters, for better energy flow and higher efficiency.
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Frequently asked questions
Yes, Maserati is building electric vehicles. The company has already unveiled its first two BEV vehicles: the GranTurismo Folgore and Grecale Folgore, which are on sale in Italy and the EU.
Folgore is the name of Maserati's all-electric range. The GranTurismo Folgore is equipped with three engines, an installed power of over 1200 CV, 800V technology, and silicon carbide (SiC) inverters.
Maserati is committed to a strategic plan focused on electrification and sustainable growth. The company plans to transition to a fully electric lineup in 2025 and stop offering vehicles with internal combustion engines by 2030.
