Beatrice Lang
The Electric Factory is a concert venue and promotion company in Philadelphia, Pennsylvania, founded in 1968 by Larry Magid and Allen Spivak. The Electric Factory has also been associated with a creative innovation company that combines strategic thinking, creative design, and technology to craft impactful experiences for clients in a digitally enabled world.
| Characteristics | Values |
|---|---|
| Type of Business | Concert venue, concert promoter, creative innovation company |
| Location | Philadelphia, Pennsylvania |
| Founders/Owners | Sheldon Kaplan, Herbert Spivak, Jerry Spivak, Allen Spivak, Larry Magid |
| Year Established | 1968 |
| Year Sold | 2018 |
| Capacity | 2,500-3,000 people |
| Genres | Rap, electronic, heavy metal, rock, grunge, pop |
| Services | Strategic thinking, creative design, technology, digital production, digital strategy, innovation, creativity, augmented reality, virtual reality, metaverse, web development, physical installations, CGI, motion graphics |
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What You'll Learn
The Electric Factory is a creative innovation company
The Electric Factory takes storytelling and social interaction to the next level by utilizing high-quality mixed-reality technologies, including XR, AR, and VR. Their team of experienced interactive directors and animators produces top-notch audiovisual solutions to achieve optimal results and provide first-rate entertainment.
One notable project involved using Alexa Skills, artificial intelligence, and sentiment analysis software to bring Netflix's "The Sandman Lullabies" into people's homes. They have also created an Augmented Reality world to help children heal and designed a unique wedding featuring elephants and nacho cheese fountains.
The Electric Factory has been in operation for over two decades, leading the industry's growth and development with first-class digital ideas. They were pioneers in digital solutions, embracing the digital world before it became mainstream. The company's dynamic team consists of artisans, thinkers, legacy-shapers, and innovators who harness creativity, strategy, and technology to bring their ideas to life.
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The Electric Factory is a concert venue in Philadelphia, Pennsylvania
The original Electric Factory was opened in a converted tire warehouse on the northwest corner of 22nd and Arch Streets. The venue hosted concerts for many notable artists, including The Chambers Brothers, Jimi Hendrix, and The Who, until 1970 when it was torn down and replaced by flats.
In 1968, coinciding with the opening of the Electric Factory, Electric Factory Concerts (EFC) was founded as a concert promoter, also owned by Larry Magid. EFC held its first concert staging, the Quaker City Rock Festival, on February 2, 1968, at a secondary location as the event was too large for the Electric Factory venue. The event featured artists such as Vanilla Fudge, Buddy Guy, and The Chambers Brothers.
In 1995, Magid and Spivak reopened the Electric Factory in a converted building from the General Electric Switchgear Plant on 7th and Willow Street. The new venue had a capacity of between 2,500 and 3,000 people and featured a variety of musical acts in the rap, electronic, heavy metal, rock, grunge, and pop genres. In 2016, it was named the 16th best venue in the United States by Consequence.
In September 2018, the Electric Factory was sold to The Bowery Presents, but the trademarked name was owned by rival Live Nation, so the buyer sought a new name. The venue is now known as Franklin Music Hall.
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The Electric Factory Concerts is a concert promotion firm
The Electric Factory Concerts' first concert staging was the Quaker City Rock Festival, which was hosted at a secondary location called The Spectrum due to the size of the event. The concert featured artists such as Vanilla Fudge, Buddy Guy, and The Chambers Brothers. The Electric Factory Concerts went on to promote concerts at various venues in the Philadelphia area, including many at the Philadelphia Spectrum. In 1975, the company purchased the Tower Theater from its owner, Midnight Sun.
The Electric Factory Concerts survived the closing of the original Electric Factory venue and continued to operate at a different Philadelphia location. It has since become one of the largest concert promoters and venues globally, remaining one of the few independent concert promoters. The Electric Factory was sold to The Bowery Presents in 2018, although the trademarked name was owned by rival Live Nation, and the buyer sought a new name. The venue has a capacity of between 2,500 and 3,000 people and features a variety of musical acts in the rap, electronic, heavy metal, rock, grunge, and pop genres.
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The Electric Factory was renamed Franklin Music Hall
The Electric Factory was a concert venue in Philadelphia, Pennsylvania, that opened in 1968 as the "Electric Factory and Flea Market" in a converted tire warehouse on the northwest corner of 22nd and Arch Streets. The venue hosted performances by artists such as The Chambers Brothers, Jimi Hendrix, and The Who until 1970 when it was torn down and replaced by flats. In 1995, the Electric Factory reopened in a new location on 7th and Willow Street in a converted building from the General Electric Switchgear Plant.
In September 2018, the Electric Factory was sold to The Bowery Presents, but the trademarked name was owned by rival Live Nation, which did not relinquish the rights to the name, logo, and trademark as part of the deal. As a result, the new owners of the Electric Factory sought a new name and announced a public naming contest.
Over 5,000 submissions were received, and in October 2018, the new name was announced as Franklin Music Hall. The name was inspired by Philadelphia's love for Benjamin Franklin, and interestingly, the old Electric Factory logo included a depiction of Franklin. The four lucky fans who submitted the winning name received complimentary tickets for two years.
Franklin Music Hall is located at the same address as the former Electric Factory on 7th and Willow Street in Philadelphia, Pennsylvania. It is a concert venue with a capacity of between 2,500 and 3,000 people. The venue features a variety of musical acts in the rap, electronic, heavy metal, rock, grunge, and pop genres.
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The Electric Factory uses AR and VR technologies
The Electric Factory is a creative innovation company that combines storytelling and social interaction with high-quality mixed-reality technologies to craft impactful experiences for its clients.
The company utilises AR and VR technologies to create unique and engaging experiences. AR and VR technologies are widely used across various fields, especially in the industrial and manufacturing sectors. In manufacturing, these immersive technologies enhance flexibility and precision in production systems, integrating human-robot collaboration. They also assist in training semi-skilled workers to efficiently perform challenging tasks.
AR and VR technologies provide support, simulation, and assistance in optimising industrial processes before their implementation in a production environment. They offer a fully immersive 3D experience, combining real-world data with interactive elements and computer-generated graphics. This integration of digital technology into manufacturing processes allows for seamless task coordination and real-time information exchange, helping manufacturers keep pace with emerging technologies and Industry 4.0 standards.
The Electric Factory has employed these technologies in various projects, including creating an augmented reality world to help children heal and developing VR training solutions for growing companies. They have also used AR and VR technologies to bring fans of the "Sex Education" series together for a unique data-driven experience and to help Netflix bring "The Sandman Lullabies" into people's homes.
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Frequently asked questions
The Electric Factory is a creative innovation company that combines strategic thinking, creative design, and technology to craft impactful experiences for their clients in a digitally enabled world.
The Electric Factory provides digital production, digital strategy, innovation, creativity, augmented reality, virtual reality, and web development services. They also work with key partners and utilize high-quality mixed reality technologies to tailor-make unique and engaging XR, AR, and VR experiences for their clients.
The Electric Factory is located in Philadelphia, Pennsylvania, USA.
