Otis Singleton
The Electric Forest Festival is a music festival held annually in Rothbury, Michigan. The festival features a variety of musical acts, including well-known bands and DJs. Electric Forest was co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Jeremy Stein, CEO of Madison House Presents. The festival has been held at the Double JJ Resort, and features three main stage areas: Tripolee, Sherwood Court, and Ranch Arena, each capable of accommodating tens of thousands of attendees. The festival has continued to grow in popularity, with breathtaking aerial photos showcasing the sprawling grounds and campgrounds.
| Characteristics | Values |
|---|---|
| Location | Rothbury, Michigan |
| Type | Music Festival |
| Founders | Pasquale Rotella, Jeremy Stein, and Philip Blaine |
| Host Band | The String Cheese Incident |
| Stages | Tripolee, Sherwood Court, Ranch Arena, Honeycomb, The Ranch Arena, and Odium |
| Year of Inception | 2011 |
| Yearly Duration | 4 days |
| Yearly Attendees | Tens of thousands |
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What You'll Learn
Electric Forest Festival's history
The Electric Forest Festival is an annual music festival held in Rothbury, Michigan, at the Double JJ Resort. The festival features a mix of music, art, and community, with a focus on electronic and dance music. The festival grounds are transformed into a colourful and vibrant forest, with miles of pathways, sprawling campgrounds, and state-of-the-art lighting and laser systems.
The idea for the Electric Forest Festival came about during the Rothbury Music Festival in 2009. Philip Blaine and Jeremy Stein, co-founders of the festival, had a vision to create a unique and immersive festival experience that combined music and nature. They partnered with Insomniac, a well-known festival organiser, to bring their idea to life.
The first Electric Forest Festival took place in 2011, and it quickly became a popular and highly anticipated event. The festival is known for its diverse lineup of artists, featuring both established and up-and-coming acts. The String Cheese Incident, a jam band with a strong following, served as the host band from 2011 to 2016, performing three shows each year. Other notable acts that have performed at Electric Forest include Bassnectar, Pretty Lights, and Above & Beyond.
Over the years, Electric Forest has grown in size and popularity, attracting tens of thousands of attendees each year. The festival has also expanded its offerings, with art installations, workshops, and community activities complementing the music lineup. The festival encourages attendees to get involved and express their creativity, with many choosing to wear whimsical and colourful outfits.
In recent years, the Electric Forest Festival has taken a brief hiatus due to the COVID-19 pandemic, returning in 2022 with a fresh lineup of artists. The festival continues to evolve and innovate, with each year bringing new surprises and experiences for attendees. The 12th Electric Forest Festival is scheduled to take place in June 2024, with the first wave of artists already announced.
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Location and venue
Electric Forest is a music festival held annually in Rothbury, Michigan. The festival takes place over four days in June and draws tens of thousands of attendees each year. The festival is hosted at the Double JJ Resort, which offers sprawling campgrounds and miles of pathways. The venue features three main stage areas: Tripolee, Sherwood Court, and Ranch Arena. Each stage area can accommodate tens of thousands of attendees. The Ranch Arena became the main stage after the Odium, the previous main stage, was removed.
The idea for Electric Forest was conceived by Philip Blaine and Jeremy Stein during the Crystal Method at Rothbury, which later came to life through Insomniac. Electric Forest is co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Madison House Presents' Jeremy Stein, CEO.
The festival features a variety of musical performances, including well-known artists and bands such as Tiesto, Dombresky, The String Cheese Incident, Phish, Grateful Dead, and The Allman Brothers Band. The festival also showcases state-of-the-art lighting and laser systems, creating a unique and immersive experience for attendees.
Electric Forest has a rich history, with its inception in 2011 and hiatus in 2010 and 2020 due to the COVID-19 pandemic. The festival returned in 2021 and continues to be a highly anticipated event, with early artist announcements made in December of the previous year. The festival has faced challenges, including concerns over the ownership of the ranch and high winds that caused damage to tents and canopies.
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Performers and artists
Electric Forest is a music and arts festival held annually in Rothbury, Michigan, at the Double JJ Resort. The festival features a variety of musical artists and bands, with a focus on electronic dance music (EDM) and jam bands. The festival also includes art installations, interactive performances, and other creative elements.
The 2025 edition of Electric Forest took place from June 19 to 23 and featured a diverse lineup of musical artists. Headliners included prominent EDM acts such as Justice, Tiesto, Zeds Dead, and Of The Trees. The festival also showcased dubstep, techno, house, and drum & bass artists, including Excision, Ben Böhmer, Charlotte de Witte, Knock2, Liquid Stranger, Mersiv, Crankdat, INFekt, and Ray Volpe.
One of the hallmark attractions of Electric Forest is The String Cheese Incident, a jam band that has performed at the festival since its inception. They typically play two sets over the weekend, including their signature Saturday night "Shebang" set, which features extra theatrics and state-of-the-art lighting and laser systems.
In addition to the musical performances, Electric Forest offers a unique cultural experience with interactive art installations and roving performers. Attendees can explore the festival grounds and discover art pieces tucked among the towering pines of Sherwood Forest, the lush woodland at the heart of the festival. The festival features art cars, or decked-out vehicles, that cruise around playing music or giving rides to performers. Unexpected performances also emerge, such as marching bands, clown troupes, aerialists hanging from trees, and costumed characters interacting with the crowd.
The festival also offers special add-on experiences, such as drag brunches, sound baths, food tours, and tequila tastings, providing opportunities for attendees to connect and foster a sense of community.
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Attendance and popularity
Electric Forest is a four-day music festival held in Rothbury, Michigan, at the Double JJ Resort. It started in 2008 as the Rothbury Festival and was renamed Electric Forest in 2011. The festival features live music, art installations, food vendors, and other attractions, with attendees camping onsite in tents or RVs. It is one of the most popular and well-known festivals in North America, offering a unique and immersive experience.
The festival has grown in popularity since its inception, with an increasing number of attendees each year. The average attendance is about 30,000 guests, with an estimated 40,000 to 50,000 people attending the most recent festival in 2023. In 2019, Electric Forest had an estimated attendance of 45,000 people per day, making it one of the largest music festivals in Michigan. The festival attracts people from all over the country and has become a well-known event, with many anticipating the release of the artist lineup and ticket sales.
The popularity of Electric Forest can be attributed to its unique setting, immersive experiences, and sense of community. The festival takes place in a forest location, with scenic nature adorned with art installations, colourful lights, and stages that blend seamlessly into the greenery. It offers a wide range of attractions, including live musical performances from various genres, art and craft vendors, food vendors, workshops, yoga classes, and themed areas. The festival also provides ample security and onsite amenities such as restrooms, showers, and water stations.
The sense of community and connection fostered at Electric Forest is another factor contributing to its popularity. The attendees, known as the Forest Family, embrace the spirit of the festival, creating a welcoming and imaginative environment. The festival encourages participation and interaction, with many attendees returning year after year to reunite with their Forest Family. The community aspect of the festival is enhanced by the camping experience, where people from different backgrounds come together to enjoy the wonders of art, music, and nature.
Electric Forest has become a highly anticipated event, with many attendees planning their trips well in advance. The festival offers various options for accommodation, including camping, which is the most popular and affordable choice. The demand for tickets and camping passes is high, with some years selling out. The festival provides payment plans and options for add-ons, such as group camping and early arrival passes, making it accessible to a range of budgets.
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Hiatus and return
Electric Forest is a music festival held annually in Rothbury, Michigan. The festival was co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Jeremy Stein, CEO of Madison House Presents. The idea for the festival was conceived by Stein and Philip Blaine during the Crystal Method performance at the Rothbury Music Festival, which is sometimes referred to as Rothbury Festival.
The Electric Forest Festival was first held in 2011, after the Rothbury Festival—which had returned in 2009 following uncertainty over the ownership of the ranch where it was held—was placed on hiatus in 2010. From its inception until 2016, The String Cheese Incident acted as the host band, performing three shows each year—more than any other performer.
The festival did not take place in 2020 and 2021 due to the COVID-19 pandemic, but it returned in 2022 and has since been held annually. The festival typically spans four days and features three main stage areas—Tripolee, Sherwood Court, and Ranch Arena—each capable of accommodating tens of thousands of attendees. The festival also offers sprawling campgrounds and miles of pathways for attendees to explore.
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Frequently asked questions
The Electric Forest Festival is a music festival held annually in Rothbury, Michigan.
The Electric Forest Festival is usually held in June. In 2025, it took place from June 19 to June 23.
The Electric Forest Festival is located in Rothbury, Michigan, at the Double JJ Resort.
The Electric Forest Festival was co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Jeremy Stein, CEO of Madison House Presents.
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