Trystan Casey
Quip is a design-led oral health and wellness company that launched in 2015. The idea for the Quip toothbrush came to CEO and co-founder Simon Enever in 2012 while he was sitting in a dentist's chair in Queens, New York. Quip's electric toothbrushes are designed to help people build good oral care habits, with features such as a 2-minute timer and 30-second pulses. The toothbrushes are slim, lightweight, and clutter-free, and they come with a reusable handle, replaceable brush head, and a replaceable AAA battery. Quip's original Sonic Electric Toothbrush is simple and effective, with no complicated modes or bulk. The company also offers a subscription service for electric toothbrush heads and refills.
| Characteristics | Values |
|---|---|
| Launch Year | 2015 |
| Founders | Simon Enever and Bill May |
| Launch Funding | $10 million Series A funding |
| Launch Competition | Sonicare and Oral-B, which together held 70% of the online sales market |
| Launch Sales | Sold 100,000 toothbrushes by the end of 2016 |
| Target Consumers | Americans who don't brush their teeth twice a day, don't brush their teeth correctly, don't change their brush heads, and don't go to the dentist |
| Toothbrush Type | Electric |
| Toothbrush Features | Slim, lightweight, clutter-free, reusable handle, replaceable brush head, replaceable AAA battery, travel cover/mount, 2-minute timer with 30-second pulses, and auto-shut off |
| Toothbrush Cost | $25 for the plastic version, $45 for the metal version |
| Subscription | $5 for a new brush head delivered every three months, $5 for a tube of Quip toothpaste |
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What You'll Learn
Quip's launch and competition
Quip officially launched in November 2015. The idea for the Quip toothbrush came to CEO and co-founder Simon Enever in October 2012 while he was at a dentist appointment in Queens, New York. He called co-founder Bill May that night, and they began working on the idea that would become Quip.
At the time of its launch, Quip was entering a competitive market with brands that had been selling electric toothbrushes for decades. These included Sonicare and Oral-B, which together controlled 70% of the online sales market. The toothbrush sales sector was ripe for competition, but the Quip founders had to overcome investors' concerns about their lack of business or marketing background.
Quip electric toothbrushes are designed to be hung on a bathroom mirror by a suction strip on the brush holder. They combine the low cost, lightweight, and simplicity of a manual brush with the guiding features and fresh feel of an electric toothbrush. The toothbrushes have soft nylon bristles, sensitive vibrations, a 2-minute built-in timer, and 30-second pulses. They also offer a longer 3-month battery life, affordable brush heads, and a limited warranty on select products.
Quip's original Sonic Toothbrush features "sensitive vibrations," which provide a gentle and effective clean without requiring excessive power. This makes it perfect for manual brush users transitioning to electric and those with sensitive teeth or gums. The company also offers an oscillating toothbrush for users seeking precision cleaning.
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The idea and inception
The idea for the Quip toothbrush came to CEO and co-founder Simon Enever in October 2012 while sitting in a dentist's chair in Queens, New York. His dentist told him that while electric toothbrushes were guiding Americans to brush better, individuals were still not brushing often enough, changing brush heads, or going to the dentist. Enever called co-founder Bill May that night, and the pair began working on the idea that would become Quip.
Quip toothbrushes were designed to address the problem of poor oral hygiene habits. The toothbrushes focus on providing a simple and effective solution to encourage thoughtful brushing. They combine the low cost, lightweight, and simplicity of a manual brush with the guiding features and fresh feel of an electric toothbrush. Quip toothbrushes have sensitive vibrations, a 2-minute built-in timer, and 30-second pulses to guide users to brush evenly. They also have a long battery life of up to 3 months, affordable brush heads, and a limited warranty.
Quip officially launched in November 2015 and sold 100,000 toothbrushes by the end of 2016. The company entered a competitive market with brands such as Sonicare and Oral-B, which dominated online sales. However, Quip differentiated itself by focusing on the problem first, not just the product. They aimed to make oral care a "want-to" ritual rather than a "have-to" chore.
Quip's original Sonic Electric Toothbrush is simple and effective, without complicated modes or bulk. It is perfect for those transitioning from a manual toothbrush and provides gentle vibrations for a gentle and effective clean. The company also offers a range of other toothbrushes, including the high-tech Ultra Smart Sonic Toothbrush and the 360 Oscillating Toothbrush for targeted plaque removal. Quip has sold over 50 million products, with millions of users enrolled in subscription plans.
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Features and functionality
Quip electric toothbrushes were launched in November 2015. By the end of 2016, the company had sold 100,000 toothbrushes.
Quip toothbrushes are slim, lightweight, and travel-friendly. They are designed to be clutter-free and can be hung on a bathroom mirror using a suction strip on the brush holder. The toothbrushes are powered by a removable AAA battery, which lasts for over 3 months. They are equipped with a 2-minute built-in timer and 30-second pulses to guide users towards the dentist-recommended brushing duration. The toothbrushes have sensitive vibrations, providing a gentle and effective clean without requiring excessive power. This makes them ideal for individuals transitioning from manual to electric toothbrushes or those with sensitive teeth and gums.
Quip offers a subscription service where customers receive new brush heads delivered to their door every three months, ensuring adherence to dental recommendations. The subscription also includes optional toothpaste and floss refills. Additionally, subscribers earn Quip Perks, which are loyalty credits that can be used towards future orders and products.
The company also provides an app that offers brushing feedback and helps users maintain good oral hygiene habits. Quip toothbrushes are available in a range of colours and styles, with prices starting at $25 for the plastic version and $45 for the popular metal version.
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Design and aesthetics
Quip is a design-led oral health and wellness company that launched in 2015. Its products are designed to be bold, simple, and intuitive to use, with a focus on empowering users to make oral care a part of their daily wellness routine.
The Quip toothbrush was conceived in October 2012 when CEO and co-founder Simon Enever, a Brit living in the US, visited a dentist in Queens, New York. The dentist informed him that while electric toothbrushes were guiding Americans to brush better, they were still not brushing frequently enough, changing brush heads, or visiting the dentist regularly. This inspired Enever to create a product that prioritised solving this problem, rather than just focusing on the toothbrush itself.
Quip electric toothbrushes are designed to be slim, lightweight, and clutter-free. They are available in a range of colours and styles, with over 30 options to choose from. The toothbrushes are powered by AAA batteries, which can be replaced, and have a battery life of up to 3 months. The brush has one sensitive mode and a timer with pulses that guide a 2-minute clean, which is the recommended brushing time. The toothbrushes have soft nylon bristles that provide gentle, effective cleaning without requiring excessive power. Quip's original Sonic Toothbrush is ideal for those transitioning from a manual toothbrush, as it works best with a manual back-and-forth brushing technique.
In addition to their adult toothbrushes, Quip also offers the Kids Sonic Toothbrush, which has the same features as the adult version but in a more compact size. The company also offers the Ultra Smart Sonic Toothbrush, a high-tech option with powerful vibrations that do the work for you, eliminating the need for scrubbing. This toothbrush has a longer battery life of up to 30 days and includes a magnetic USB charging cable.
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Quip's subscription model
Quip, a dental health and wellness company, was launched in November 2015. It entered a competitive market with brands that had been selling electric toothbrushes for decades. Despite this, Quip sold 100,000 toothbrushes by the end of 2016 and was on track to have 1 million customers by the end of 2018.
The subscription includes a $5 tube of Quip toothpaste and a new brush head delivered every three months for $5. The subscription model also includes access to the Quip Perks loyalty program, which offers rewards and up to 20% credit on refill orders.
Quip's subscription strategy is focused on creating smarter experiences for consumers by leveraging data and insights. By partnering with subscription platforms like Recharge, the company can test new strategies such as product bundling within its loyalty efforts. This allows Quip to adopt new revenue-driving subscription strategies while reducing costs and introducing new efficiencies.
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Frequently asked questions
The idea for the quip toothbrush came to CEO and co-founder Simon Enever in October 2012, and the company launched in 2015.
Enever's dentist told him that while electric toothbrushes were guiding Americans to brush better, individuals were still not brushing often enough, changing brush heads, or going to the dentist.
Quip focuses on the problem first, not just the product. The toothbrush has one sensitive mode and a timer with pulses that guide a 2-minute clean. It also has a long battery life and is affordable.
The metal toothbrush costs $45, and the plastic version costs $25.
