Trystan Casey
Audi has released several electric car commercials, including one for the Audi e-tron SUV, which features actress Maisie Williams, best known for her role as Arya Stark in Game of Thrones. The commercial aired during the Super Bowl in 2020 and showed Williams driving the electric Audi and singing Let It Go from the movie Frozen. Another Audi electric car commercial from 2021 starred actor Regé-Jean Page, known for his role in the TV series Bridgerton. This ad promoted the Audi Q4 e-tron, an electric SUV. There is also a 2024 Audi E-Tron commercial featuring an actress who resembles Vera Farmiga and Joanna Gleason.
| Characteristics | Values |
|---|---|
| Year | 2020, 2021, 2024 |
| Product | Audi Q4 e-tron, Audi e-tron, Audi Q6 e-tron |
| People | Maisie Williams, Regé-Jean Page, Lucas Krystek, Vera Farmiga, Courtney Hawkins, Joanna Gleason |
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What You'll Learn
Who is in the 2020 Audi Super Bowl commercial?
The 2020 Audi Super Bowl commercial, titled "Let It Go", features English actress Maisie Williams, best known for her role in the HBO series Game of Thrones. In the 60-second spot, Williams is seen getting into her Audi e-tron in a busy city, only to be stuck in traffic amidst a polluted and chaotic urban environment. She tunes out the noise and sings "Let It Go", the popular song from the Disney movie Frozen, as she drives past outdated markers of success. The commercial promotes Audi's newest electric car, the e-tron Sportback, and reflects the company's focus on sustainability, design, and electrification.
The ad marks a new chapter in Audi's advertising strategy, aiming to present the brand as progressive, design-obsessed, digitally connected, electrifying, and sustainable. It was created by the Amsterdam office of ad agency 72andSunny, who landed the in-demand Williams and the rights to the famous song for the Super Bowl slot.
In a press statement, Williams expressed her pride in sharing Audi's vision for sustainable mobility, advocating for action on climate change. The commercial also showcased her singing abilities, as she delivered a unique and impressive rendition of "Let It Go".
The 2020 Audi Super Bowl commercial was part of a larger campaign for the Audi e-tron, which included a teaser titled "See Who's Behind the Wheel", featuring a mysterious stranger unplugging their Audi e-tron and sliding inside. The teaser built anticipation for the reveal of the celebrity driver in the Super Bowl commercial.
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Who is the actress in the 2024 Audi E-Tron commercial?
The actress in the 2024 Audi E-Tron commercial has not been identified. However, some people have speculated that she resembles Vera Farmiga, Joanna Gleason, or Courtney Hawkins. It is also worth noting that the 2022 Audi Q4 e-tron commercial featured actress Desi Lydic.
While the actress in the 2024 Audi E-Tron commercial remains a mystery, it is interesting to see how her performance and resemblance to other actresses have captured the attention of viewers. Some viewers have expressed annoyance with the commercial, while others have engaged in discussions trying to identify the actress.
The commercial appears to have sparked a range of reactions, with some people finding it intriguing and memorable, while others have found it frustrating or irritating. This diverse response to the advertisement is common, as people have different interpretations and connections to the content.
The speculation around the actress's identity and the mixed reactions to the commercial highlight the impact it has had on viewers. While the actress's identity remains unconfirmed, the commercial has certainly left an impression, with viewers actively discussing and seeking answers about the woman featured in the 2024 Audi E-Tron advertisement.
While the internet continues to speculate about the actress's identity, Audi has successfully created a buzz around their product, leveraging the mystery and intrigue generated by the unknown actress in their commercial.
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Who is in the 2021 Audi Q4 e-tron commercial?
The Audi Q4 e-tron commercial, titled "Celebrating Progress", stars British-Zimbabwean actor Regé-Jean Page. Page was born in London in 1990 to a Zimbabwean mother who was a nurse and an English father who was a preacher. Before his appearance in the Audi commercial, Page had starred in the Netflix series Bridgerton, playing the role of Simon Basset. He had also appeared in minor roles in films such as Roots, Fight for Justice, and The Gray Man.
In the Audi Q4 e-tron commercial, Page is depicted as moving through life and discovering new technologies. With the help of the Q4 e-tron, he can redefine himself and his future. The commercial invites viewers to imagine their own futures and how they might look.
The electric SUV from Audi is positioned as the "little brother" of the Audi e-tron. The commercial features minimalist Nordic-style furniture and simple but elegant clothing, reflecting the concept of selling the future. According to Audi, Page, the protagonist of the commercial, "believes in a new direction". They further elaborate that:
> "Listening with humility and acknowledging how much we don’t know is changing the future. Create powerful narratives that resonate with audiences around the world."
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What is the song in the Audi electric commercial?
Music is an essential element of advertising, helping brands forge emotional connections and leave lasting impressions. Audi has long been known for its sophisticated, cutting-edge campaigns that emphasise innovation, style, and performance. Their strategic use of music has proven to boost campaign effectiveness and brand loyalty, with viewers associating their driving experiences with feelings of excitement and elegance.
The latest Audi commercial captivates viewers not just with its sleek visuals and innovative design but also with its memorable soundtrack. The song, titled "Midnight Drive" by Neon Skyline, features upbeat tempos, hypnotic melodies, pulsating beats, and soulful layered vocals. It perfectly aligns with the visual narrative of high-performance vehicles navigating cityscapes at night, embodying Audi's core values of innovation, elegance, and freedom.
"Midnight Drive" is available on popular streaming platforms like Spotify, Apple Music, and Amazon Music. You can search for the song directly by its title and artist or explore playlists themed around modern indie-electronic music. Additionally, Neon Skyline's official website and social media profiles often feature links to their latest releases.
Audi has also featured songs by other artists in their commercials, such as "Hushabye Mountain" by Julie London for the Audi RS 5 Coupé sports car and "If I Only Had A Brain" by Faultline for the Audi Q5 SUV.
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What is the message of the Audi electric commercial?
Audi's marketing campaigns for its electric vehicles have revolved around the idea that electric has finally "gone Audi". The message of Audi's electric commercials is that the wait for a powerful and capable electric vehicle is over. The Audi e-tron is presented as a car that combines impressive range and high-speed charging capability with the thrill of driving.
In 2018, Audi of America introduced a five-part digital campaign called "Electric has gone Audi", which included a 60-second commercial called "Manifesto" and four 30-second digital shorts called "Trials". The Manifesto commercial featured trailblazers Muhammad Ali, Elvis Presley, and Amelia Earhart, while the Trials shorts highlighted key vehicle performance features, such as range, battery, quattro, and connectivity. The campaign aimed to showcase how electric mobility is about to change with a vehicle that is both powerful and capable.
In 2019, Audi USA unveiled another TV commercial named "Presents – Not For You", which promoted the all-new, fully-electric Audi e-tron SUV. The campaign included a 60-second national television spot called "Not For You", which addressed and debunked common misconceptions about electric vehicles, such as range, charging infrastructure, and vehicle performance. The message of this campaign was that the Audi e-tron lets consumers go electric without compromise.
In 2024, Audi released an 88-second ad for the RS e-tron GT, titled "The Test". This commercial showcased the brand's most powerful electric vehicle yet, emphasising its speed and agility with sleek visuals and heart-pounding sound effects. The message of this commercial was that the RS e-tron GT is more than just an electric vehicle—it's a performance beast that can rival traditional gas-powered cars.
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