Trystan Casey
Chevy's Super Bowl commercial for its Silverado EV pickup truck features actors from the hit HBO series, *The Sopranos*. The ad, titled New Generation, is a remake of the show's opening credits, with Meadow Soprano (Jamie-Lynn Sigler) driving the electric truck from Manhattan to New Jersey, before meeting her brother, A.J. Soprano (Robert Iler).
| Characteristics | Values |
|---|---|
| Year | 2022 |
| Product | 2024 Chevy Silverado EV |
| Theme | The Sopranos |
| Actors | Jamie-Lynn Sigler, Robert Iler |
| Director of Photography | Phil Abraham |
| Agency | Commonwealth // McCann |
| Production | GM |
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What You'll Learn
Jamie-Lynn Sigler stars in the commercial
The 2024 Chevy Silverado EV debuted during Super Bowl LVI in a Sopranos-themed commercial. The ad, titled "New Generation", was produced in collaboration with Sopranos creator and director David Chase and director of photography Phil Abraham. It features Jamie-Lynn Sigler, famous for her role as Tony Soprano's daughter, Meadow, in the hit HBO series.
In the commercial, Sigler is shown driving a royal blue Chevrolet Silverado EV from Manhattan to New Jersey, recreating Tony's famous commute from the show's opening credits. The ad modernises the original sequence with several optimistic interpretations, including Meadow with a lollipop instead of Tony smoking a cigar, and a happy reunion between Meadow and her brother A.J. (played by Robert Iler).
Sigler's presence in the commercial is significant as it brings back a familiar face from The Sopranos, a show that has seen a resurgence in popularity in recent years. By featuring actors and creatives from the beloved series, the ad connects with a new generation of TV fans and truck enthusiasts.
The commercial also showcases the capabilities of the Silverado EV, such as its four-wheel steering technology, which makes parking maneuvers much easier. This feature is highlighted as Sigler's character parks the truck effortlessly upon arriving at her destination. The ad's combination of nostalgia for The Sopranos and the innovative features of the electric truck creates a unique and engaging promotion for Chevrolet's new vehicle.
Overall, the inclusion of Jamie-Lynn Sigler in the commercial adds a layer of familiarity and star power to the promotion of the 2024 Chevy Silverado EV. Her presence evokes the beloved world of The Sopranos while also showcasing the truck's modern features and appeal to a new generation of customers.
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Robert Iler reprises his role as AJ Soprano
The Chevrolet Silverado EV commercial debuted during Super Bowl LVI in 2022. The ad, titled "New Generation", features a reprise of Robert Iler's role as A.J. Soprano, the son of Tony Soprano in the hit HBO series "The Sopranos".
In the commercial, Iler is reunited with his co-star Jamie-Lynn Sigler, who played his sister, Meadow Soprano. The ad is a modern reinterpretation of the iconic opening credits of "The Sopranos", with Meadow taking the place of her father, Tony, driving a Silverado EV from Manhattan to New Jersey. This role reversal symbolises the passing of the torch to a new generation, both in terms of the truck and the show's fans.
Robert Iler's involvement in the commercial adds a layer of authenticity and nostalgia to the recreation of "The Sopranos" opening. By reprising his role as A.J. Soprano, Iler brings back memories of the beloved series for fans. His presence in the ad also underscores the idea of a new generation, as A.J. represents the younger generation within the context of the show.
The commercial was a collaboration between Chevrolet and "The Sopranos" creator and director David Chase, as well as Phil Abraham, the director of photography for the show's original opening scene. This partnership ensured that the ad accurately captured the essence and aesthetic of "The Sopranos", while showcasing the Silverado EV in a unique and engaging way.
Robert Iler's reprisal of his role as A.J. Soprano in the Silverado EV commercial is a clever nod to the past while also promoting innovation and a new generation. By bringing back a familiar face, Chevrolet taps into the nostalgia of "The Sopranos" fans while also introducing a modern and environmentally conscious vehicle. This blend of nostalgia and innovation is a powerful strategy in engaging both longtime fans of the show and a new generation of customers.
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The commercial is a remake of the Sopranos opening credits
The 2024 Chevy Silverado EV commercial is a remake of the opening credits of the Sopranos, with Meadow Soprano (played by Jamie-Lynn Sigler) taking the place of her on-screen father, Tony Soprano. The commercial features similar close-up shots of Meadow's face, interrupted by shots of the New York City skyline and New Jersey scenery. Instead of Tony's black 1999 Suburban, Meadow is shown driving a blue 2024 Chevrolet Silverado EV from Manhattan to New Jersey. The commercial also features Robert Iler, who played Tony's son, A.J. Soprano, in the series.
The ad was produced in collaboration with Sopranos creator and director David Chase and Phil Abraham, who was the director of photography for the show's original opening scene. The commercial was an effort to bring a new generation of trucks to a new generation of TV fans, according to Jennifer Hoffman, Chevrolet's senior manager of marketing and advertising. Hoffman also noted that the Super Bowl spot created an opportunity for Chevy's marketing team to "pull out all the stops".
The commercial recreates the opening sequence of "The Sopranos" with some modern and optimistic interpretations. For instance, Meadow is seen with a lollipop instead of Tony smoking a cigar, and there is a happy reunion between Meadow and her brother A.J. The ad also features Meadow using the Silverado EV's Four-Wheel Steer technology, making parking maneuvers much easier.
The commercial, titled "New Generation", is part of GM's larger campaign to push EV-related messaging at the Super Bowl. It also aligns with Chevrolet's plans for 2022, with the Silverado EV being the "tip of the spear". The ad has been well-received, with some commenting that it works just as well as a trailer for a Sopranos sequel.
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The commercial was directed by Phil Abraham
The Silverado EV commercial debuted during Super Bowl LVI and was Chevrolet's first-ever all-electric pickup truck. The ad was part of GM's larger campaign to push EV-related messaging at the Super Bowl, which included another ad called "'Dr. EV-il'". The commercial features similar close-up shots of Meadow's face interrupted by shots of the NYC skyline and New Jersey scenery, including Soprano landmarks.
Abraham and Chase were phenomenal to work with, according to Chevrolet's senior manager of marketing and advertising, Jennifer Hoffman. She also stated that the commercial was an opportunity to bring a new generation of trucks to a new generation of TV fans. The commercial was well-received, with some commenting that it would also work as a trailer for a Sopranos sequel.
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The commercial is part of a larger campaign to push EV-related messaging
The Chevrolet Silverado EV commercial, which debuted during Super Bowl LVI, is part of a larger campaign to push EV-related messaging. The ad, titled "New Generation," is part of GM's efforts to promote its electric vehicles during the Super Bowl, including its "Dr. EV-il" ad. The commercial recreates the iconic opening sequence of the hit HBO series "The Sopranos," with Meadow Soprano, played by Jamie-Lynn Sigler, driving the electric Chevy Silverado EV pickup from Manhattan to New Jersey.
The choice to feature "The Sopranos" in the commercial is intentional, as the show has seen a resurgence in popularity with a new generation of viewers. By updating the iconic opening credits, Chevrolet injects a sense of modernity and optimism into the ad. This aligns with the company's goal of attracting a new generation of customers who may not have previously considered owning a truck.
Chevrolet's senior manager of marketing and advertising, Jennifer Hoffman, commented on the ad's strategy, stating that it brings a "new generation of trucks to a new generation of TV fans." She also emphasized the unique opportunity that the Super Bowl provides for expanding their brand message and reaching a wider audience.
The commercial was produced in collaboration with "Sopranos" creator and director David Chase and director of photography Phil Abraham, ensuring an authentic recreation of the show's opening scene. Chevrolet's marketing vice president, Steve Majoros, described the ad as "taking a nontraditional approach for a nontraditional electric truck," positioning the Silverado EV within American culture.
The larger campaign to push EV-related messaging during the Super Bowl reflects a broader trend in the automotive industry. With electric vehicles gaining traction in the stock market, automakers are increasingly focusing on promoting their electric offerings through creative and star-studded advertisements.
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Frequently asked questions
The Silverado EV commercial features Jamie-Lynn Sigler, who played Tony Soprano's daughter, Meadow, in *The Sopranos*.
Robert Iler, who played Tony’s son, A.J., in *The Sopranos*, also stars in the commercial.
The commercial was directed by Phil Abraham, who was the director of photography for the show's original opening scene.
The commercial was created in collaboration with *The Sopranos* creator and director David Chase.
The commercial is called "New Generation".
