Molly Ayala
Electric Daisy Carnival (EDC), Electric Forest, and Okeechobee are all music festivals. EDC is owned by Insomniac, an American electronic music event promoter and distributor founded by Pasquale Rotella. Electric Forest was co-founded by Rotella and Madison House Presents' Jeremy Stein, and is currently co-produced by Insomniac and Madison House, which is owned by AEG. Okeechobee is produced by Soundslinger, LLC, an independent company founded by Steve Sybesma, Paul Peck, and a team of producers. Insomniac acquired a controlling stake in Soundslinger in 2019, but in 2025, Soundslinger stated that Insomniac was no longer involved in the Okeechobee festival.
| Characteristics | Values |
|---|---|
| Owner of Electric Daisy Carnival (EDC) | Insomniac (formerly Insomniac Events) |
| Founder of Insomniac | Pasquale Rotella |
| Owner of Electric Forest | Madison House Presents and Insomniac Events |
| Co-founder of Electric Forest | Pasquale Rotella and Madison House Presents' Jeremy Stein |
| Owner of Okeechobee | Soundslinger LLC (Insomniac acquired a controlling stake in June 2019) |
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What You'll Learn
Insomniac Events owns EDC
Insomniac Events, an American electronic music event promoter and music distributor, owns the Electric Daisy Carnival (EDC). Founded by Pasquale Rotella, Insomniac Events organizes various music festivals, including its flagship electronic music festival, EDC, in Las Vegas. In addition to EDC, Insomniac Events runs other electronic music events such as Beyond Wonderland and Nocturnal Wonderland, as well as drum and bass and dubstep-oriented events under the brand Bassrush.
Insomniac Events has expanded the EDC brand globally, with annual events now held in Orlando, China, Mexico, and the main event in Las Vegas. The Las Vegas edition of EDC has evolved over the years, expanding to a three-day festival in 2011 and introducing on-site camping in 2018. The festival attracts a large number of attendees, with a total attendance of 525,000 over three days in 2024.
Insomniac Events has a history of creating unique and immersive experiences at their festivals. EDC, for example, features multiple stages catering to different genres of electronic dance music (EDM), carnival rides, and a large staff to ensure a smooth experience. The company also organizes other events such as Basscon for hardstyle music and Dreamstate for trance enthusiasts.
In addition to their music festivals, Insomniac Events has ventured into the radio space with Insomniac Radio on SiriusXM and a partnership with Dash Radio. They have also expanded their business interests by acquiring stakes in nightclubs like Miami's Club Space and Washington, D.C.'s Echostage and Soundcheck.
Insomniac Events has played a significant role in the development and success of the EDC brand. Through their expertise in event promotion and music distribution, they have created a global phenomenon that attracts hundreds of thousands of attendees each year. With their focus on curating diverse lineups, creating immersive experiences, and fostering community engagement, Insomniac Events has established itself as a leading force in the electronic music festival scene.
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Madison House Presents and Insomniac Events co-own Electric Forest
Electric Forest is a multi-genre music festival, with a focus on electronic music and jam band genres. It is produced by Madison House Presents and Insomniac Events (formerly Insomniac Events). The festival debuted in 2011 under the name Electric Forest, though it was originally held in 2008 and 2009 as the Rothbury Music Festival.
The idea for Electric Forest came from Philip Blaine and Jeremy Stein, who brought their vision to Insomniac. The festival was co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Madison House Presents' Jeremy Stein, CEO.
Insomniac is an American electronic music event promoter and music distributor. Founded by Pasquale Rotella, it is the organizer of various music festivals, including its flagship electronic music festival Electric Daisy Carnival (EDC) in Las Vegas. Electric Forest is held in Rothbury, Michigan, at the Double JJ Resort, and has been known to sell out.
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Kulturehaus and Tyler Hansen are involved in Okeechobee
Kulturehaus, led by principals Kevin KoChen and Tyler Hanson, has been at the forefront of the independent festival movement. The company has been intimately involved in the West Coast scene, working on festivals like Symbiosis Gathering and Lightning in a Bottle from their inception. In addition, they have worked with entities like NASA and Google. However, it is their massive artisanal network of doers, makers, dreamers, and imagineers that they have cultivated over the past 20 years that truly sets them apart.
Kulturehaus played a significant role in the Okeechobee Music & Arts Festival, which concluded its second sold-out year in 2018. The company was responsible for curating 40 acres of land, including Chobeewobee Village and Aquachobee, with eight stages that hosted workshops, yoga, music, and performances. Kulturehaus worked with multiple large-scale visual artists, performers, musicians, builders, volunteers, and production staff to create a 24-hour experience.
Tyler Hanson, the owner and founder of Kulturehaus, described the company as "a modern-day guild for modern-day artists." He emphasized their unique approach to stage design, stating that they "created environments for performers and people to come and participate in." Hanson's creative vision and leadership have been instrumental in the success of the Okeechobee festival, with acts like GRiZ performing six sets, including a sunset performance.
In 2019, Insomniac, an American electronic music event promoter and music distributor, acquired a controlling stake in Soundslinger, LLC, the organizer of the Okeechobee Music & Arts Festival. This acquisition brought about a revamped production for the festival, incorporating artistic aspects of other Insomniac festivals. While Insomniac no longer has involvement in Okeechobee as of 2025, the impact of Kulturehaus and Tyler Hanson's creative vision on the festival's success remains a key aspect of its continued appeal.
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Live Nation has a creative partnership with Insomniac
Insomniac, formerly known as Insomniac Events, is an American electronic music event promoter and music distributor. It was founded by Pasquale Rotella, and it organises various music festivals, including its flagship electronic music festival Electric Daisy Carnival (EDC) in Las Vegas. Insomniac also runs other electronic music events such as Beyond Wonderland and Nocturnal Wonderland. In addition to music festivals, the company is involved in the operation of nightclubs in major cities.
In June 2013, Insomniac announced a "creative partnership" with Live Nation. This partnership would give Insomniac access to Live Nation's resources, while still allowing Insomniac to maintain creative control over their events. Although the specifics of the deal were not revealed, it was emphasised that this was not an acquisition. The deal was estimated to be worth around $50-80 million for a nearly 50% stake in Insomniac.
Through this creative partnership, Live Nation gains access to Insomniac's loyal and fast-growing fanbase, while Insomniac benefits from Live Nation's infrastructure and capital. Insomniac CEO Pasquale Rotella assured fans that despite the new arrangement, the experience for festival attendees would remain the same. He also clarified that the partnership did not mean that Insomniac events would be held at Live Nation venues or use their ticketing partner Ticketmaster.
In addition to its creative partnership with Live Nation, Insomniac has also formed partnerships with other companies. In 2014, Insomniac introduced Insomniac Records, an EDM record label created in partnership with Interscope Geffen A&M. The label aims to attract both established and undiscovered producers. In 2018, Insomniac took its A&R and distribution operations in-house as the Insomniac Music Group. The company has also partnered with Dash Radio and acquired stakes in nightclubs such as Miami's Club Space and Washington, D.C.'s Echostage and Soundcheck.
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Rolling Stone owns the Life is Beautiful festival
The Life is Beautiful Music & Art Festival is an annual event held in Downtown Las Vegas, Nevada, that debuted in 2013. In addition to music, the festival has a heavy focus on art, providing attendees with massive murals and interactive sculpture exhibits. The art features both local and international artists, as well as recycled installations from Burning Man.
In February 2022, Penske Media Corporation (PMC) acquired a controlling interest in the festival through its subsidiary, Rolling Stone. The purchase aimed to pursue international expansion for the festival.
Prior to PMC's acquisition, Life is Beautiful was filed in Nevada as a limited-liability company, allowing it to keep its owners and managers secret. However, Nevada secretary of state records listed its officers as "Downtown Las Vegas Management LLC." The festival's finances were not public, but it was known to have investors such as Insomniac founder and CEO Pasquale Rotella and Downtown Project, financed by Zappos CEO Tony Hsieh.
In 2015, Life is Beautiful announced a partnership with Insomniac Events, the promoter of various music festivals, including Electric Daisy Carnival (EDC) and Electric Forest. This partnership aimed to increase the presence of electronic music on the Life is Beautiful lineup.
While PMC's subsidiary, Rolling Stone, now owns a majority stake in the Life is Beautiful festival, the festival continues to collaborate with Insomniac Events and benefit from Rotella's industry resources.
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Frequently asked questions
Electric Forest was co-founded by Pasquale Rotella, founder and CEO of Insomniac, and Madison House Presents' Jeremy Stein, CEO. It is co-produced by Insomniac and Madison House, which is owned by AEG.
EDC, or Electric Daisy Carnival, is owned by Insomniac (formerly Insomniac Events), an American electronic music event promoter and music distributor. Insomniac was founded by Pasquale Rotella.
Okeechobee is produced by Soundslinger, LLC, an independent company founded by Steve Sybesma, formerly of Sunshine Promotions, and Paul Peck, formerly of Superfly (Bonnaroo Music Festival). In 2019, Insomniac acquired a controlling stake in Soundslinger.
