Electra Bikes Ownership: Who's Behind The Brand?

Electra Bicycles was founded by Benno Baenziger of La Jolla, California. It is now one of the largest bike companies in the state, selling more than 100,000 bikes a year. Electra Bicycles was acquired by Trek in 2014, although the company was previously owned by Benno Baenziger and another partner.

Electra Bicycle Company was acquired by Trek in 2014

Benno Baenziger is listed as the owner of the Electra Bicycle Company on LinkedIn. However, it is unclear whether this information is up to date, as Trek acquired Electra in 2014.

Interestingly, Electra sued Trek over the flat-foot tech two years before the acquisition. Despite this, Trek now owns Electra completely.

Benno Baenziger is the co-founder of Electra Bicycles

Electra Bicycles was founded by Benno Baenziger of La Jolla, California. The company is now one of the largest bike companies in California, selling more than 100,000 bikes a year.

Baenziger's LinkedIn profile lists him as the Owner of Electra Bicycle Company, and he is based in Encinitas, California. The company was acquired by Trek in 2014, but it is unclear whether Baenziger retained any ownership stake.

Electra Bicycles was founded by two partners who were the firm's sole shareholders through at least 2004. The new Electra cruisers were manufactured by a Taiwanese contractor, and the partners began trying to sell them to bike shops.

Electra Bicycles is one of the largest bike companies in California

Electra Bicycles was founded in Vista, California, and the company's products are well-loved and well-known. The Electra cruisers were initially manufactured by a Taiwanese contractor, and the company now has a wide range of products, including the Electra pink Hawaii, the Tiger Shark beach cruiser, and the retro-modern Italian Ticino.

Benno Baenziger is a passionate leader and owner, with experience in a range of roles, including head of operations, director of sales and marketing, and project engineer. He has also founded other companies, including Cube Care and The Natural Lighting Company.

Electra Bicycles has a strong presence in California, with many residents choosing to get around on one of their bikes. The company's products are known for their style and functionality, offering a range of options for different types of riders.

Electra sued Trek over flat-foot technology before the acquisition

Electra Bicycles is owned by Trek. Electra sued Trek over flat-foot technology before the acquisition. Electra Bicycles was founded by Benno Baenziger of La Jolla and is now one of the largest bike companies in California, selling more than 100,000 bikes a year.

Electra cruisers are manufactured by a Taiwanese contractor

The company was acquired by Trek in 2014, although Electra had sued Trek over the flat foot tech two years prior to the acquisition.

Benno Baenziger is the owner and co-founder of Electra Bicycles. He is also the owner of Cube Care and The Natural Lighting Company.

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