Strongbow's Electric Dreams: Who Sings The Ad?

The Strongbow advert features a cover of the song 'Together in Electric Dreams' by the musical duo Waters/Kinley, comprising guitarist and singer Chris Kinley and pianist and singer Rob Waters. The original song was written by British singer and composer Philip Oakey and Italian composer and producer Giorgio Moroder. It was initially released as a single in the United Kingdom in September 1984 to promote the film Electric Dreams.

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The Strongbow advert features a cover of 'Together in Electric Dreams' by Rob & Chris

The Strongbow advert features a cover of "Together in Electric Dreams" by Rob & Chris. The original song is by Philip Oakey and Giorgio Moroder, who wrote it for the soundtrack of the 1984 film Electric Dreams. It was released as a single in the UK in September 1984 and became a major commercial success, reaching No. 3 in the UK Singles Chart and staying in the charts for 13 weeks. The song also charted in Australia, New Zealand, and the Netherlands.

The Rob & Chris version of "Together in Electric Dreams" featured in the Strongbow advert is performed in an acoustic folk style. The duo performing the cover are guitarist and singer Chris Kinley and pianist and singer Rob Waters. They are a real-life musical duo from Tyneside and are described as "local music heroes" by cider director at Heineken, Emma Sherwood-Smith. The advert was filmed in a real pub, The Schooner in Gateshead, which regularly hosts live music.

The Strongbow advert is part of a campaign centered around "real pubs and real people" and celebrates Britain's unique pub culture and its sense of togetherness. It is the first in a series of adverts that will celebrate local heroes and unsung heroes who make the Great British Pub so special. The campaign also includes a series of 'Strongbow Nights' where local heroes will perform in pubs across the UK.

The original song "Together in Electric Dreams" was written by Moroder and Oakey after the two teamed up in the recording studio. Moroder is known for his production work and is often called the "Father of Disco". He has produced singles for Donna Summer and is the founder of the former Musicland Studios in Munich. Oakey is the lead singer of the British synthpop band the Human League. "Together in Electric Dreams" was released at the height of the band's international fame and success and is often erroneously credited as a Human League single.

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The original song was written by Philip Oakey and Giorgio Moroder

"Together in Electric Dreams" is a song written by British singer and composer Philip Oakey and Italian composer and producer Giorgio Moroder. It was originally recorded for the soundtrack of the 1984 film Electric Dreams. The song was a commercial success, reaching No. 3 in the UK Singles Chart and remaining in the charts for thirteen weeks. It also charted in Australia, New Zealand, and the Netherlands.

The song was written as a male solo vocal by Moroder, who also wrote most of the film's score. Director Steve Barron suggested his former associate Oakey for the part. Oakey and Moroder collaborated on the recording, with Moroder providing the synthwork and Oakey lending his voice. The song was later included on their joint album, "Philip Oakey & Giorgio Moroder", released in 1985.

The song has been described as a catchy and classic '80s tune with a touch of variation and originality added by the guitar solo. It has also been noted for its synthwork, with Moroder being referred to as an "electronic master" and the "Father of Disco". The song's success has led to it being included in various "Greatest Hits" compilation albums.

While the song was originally performed by Oakey and Moroder, it has been covered by other artists, including an acoustic folk version by the duo Rob & Chris, featured in a Strongbow TV advert set in a pub in Gateshead. The advert celebrates Britain's unique pub culture and its sense of togetherness, featuring real pubs and people.

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The song was originally released to advertise the film Electric Dreams

The song "Together in Electric Dreams" was originally released to advertise the 1984 film Electric Dreams. It was written by Italian composer and producer Giorgio Moroder and British singer and composer Philip Oakey. Moroder wrote the song for a male solo vocal, and Oakey was suggested for the part by the film's director, Steve Barron. Oakey, who thought he was just rehearsing, completed the recording in about ten minutes.

Upon its release, the song proved to be a major commercial success, even eclipsing the original film it was intended to promote. It reached No. 3 in the UK Singles Chart and remained in the charts for thirteen weeks. The song also charted in Australia, New Zealand, and the Netherlands.

The promotional video for the song was originally designed to promote the film Electric Dreams, particularly in the United States. However, in the United Kingdom, where the film was not successful, the video was perceived as a music video and often erroneously associated with Oakey's band, The Human League.

Despite some critical reviews, "Together in Electric Dreams" has become one of the staple '80s electronic hits. It has been included in The Human League's Greatest Hits compilation albums and was used as the theme tune for a 2009 BBC Television documentary series of the same name. The song's enduring popularity led to its use in advertising campaigns, such as an EDF Energy advert in 2012, which contributed to the song re-entering the charts that year.

In 2019, Strongbow featured a cover version of the song in a UK TV advert as part of a campaign celebrating people from all walks of life coming together in the great British pub. The advert, set in a pub in the North of England, featured local musicians Rob Waters and Chris Kinley performing an acoustic folk-style rendition of the song.

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The Strongbow advert was filmed in The Schooner, a pub in Gateshead

The Strongbow 'Together in Electric Dreams' advert was filmed in The Schooner, a pub in Gateshead. The cider's campaign was centred around 'real pubs and real people', and the advert features a sing-along to an 80s classic in a busy Gateshead bar. The pub was chosen by Strongbow to showcase real pubs and people, with the ad illustrating "Britain's unique pub culture and its sense of togetherness". The Schooner is a pub that regularly hosts live music and was a perfect fit for the advert.

The clip features a real-life musical duo from Tyneside, Rob Waters and Chris Kinley, who perform a crescendo-building version of the 80s classic 'Together in Electric Dreams'. The song was originally written and recorded by British singer and composer Philip Oakey and Italian composer and producer Giorgio Moroder for the soundtrack of the 1984 film Electric Dreams. The advert is set in the North of England, and the pub's real-life locals also star in it, singing along to the music.

The Strongbow advert is part of a series that celebrates the people who make the Great British Pub so special. Emma Sherwood-Smith, cider director at Heineken, said: "Strongbow has always been famous for its iconic advertising reflecting the brand's strong roots in the great British pub. To remind people of all those great times in pubs, we have called upon actual local music heroes who are masters in creating an electric atmosphere that brings everyone together."

The Schooner, which has been "refreshing people since 1898", shared the news about the advert on its Facebook page. The pub is located in Gateshead, and locals would easily recognise it from the advert.

The advert is part of a campaign centred around 'real pubs and real people'

The Strongbow advert, featuring a cover of the 80s classic 'Together in Electric Dreams', is part of a campaign centred around real pubs and real people. The advert was filmed in The Schooner, a pub in Gateshead, and features a real-life musical duo from Tyneside, Rob Waters and Chris Kinley. The pub's real-life locals also star in the advert, singing along to the music.

Emma Sherwood-Smith, cider director at Heineken, said: "Strongbow has always been famous for its iconic advertising reflecting the brand’s strong roots in the great British pub. To remind people of all those great times in pubs, we have called upon actual local music heroes who are masters in creating an electric atmosphere that brings everyone together."

The campaign aims to celebrate people from all walks of life coming together in the great British pub. Sherwood-Smith added that the advert is "the first in a series of adverts where we’ll see local heroes celebrated. We’re going to be sharing positive, inspirational stories of the unsung heroes who make the Great British Pub so special. These are the people who bring us all together in pubs up and down the country, over a pint of Strongbow and make us feel united and proud."

The advert showcases two real-life musicians, Waters and Kinley, playing for locals in a pub in the North of England. The heart-warming moment of local heroes providing enjoyment to Strongbow drinkers illustrates Britain’s unique pub culture and its sense of togetherness.

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