Wiktor Wise
Ford Motor Company is a global company based in Dearborn, Michigan, and is committed to helping build a better world. In 2020, Ford began taking electric vehicles (EVs) seriously, and has since invested $22 billion in electrification through 2025. The company has established EV manufacturing facilities across the world, including the Rouge Electric Vehicle Center in Michigan. In 2023, Ford was on track to triple its production of the F-150 Lightning at the Michigan plant, targeting an annual production run rate of 150,000 by the end of the year.
| Characteristics | Values |
|---|---|
| Location of electric vehicle manufacturing facilities | Michigan |
| Investment in electrification | $22 billion through 2025 |
| Number of electric vehicles delivered by the end of the fiscal year 2024 | 160,000 |
| Number of vehicles assembled in the US in 2023 | 1.8 million |
| Number of American-assembled vehicles exported in 2023 | 260,000 |
| Number of hourly manufacturing workers in the US | 57,000+ |
| Number of F-150 Lightning units to be produced by the end of 2023 | 150,000 |
| Number of Mustang Mach-E units to be produced by the end of 2023 | 210,000 |
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What You'll Learn
Ford's investment in EV development
Ford Motor Company, headquartered in Dearborn, Michigan, has been making significant investments in the development of electric vehicles (EVs) in recent years. The company has committed to helping build a sustainable future by transitioning to an electric lifestyle and commercial fleet.
In 2018, Ford announced plans to invest $11 billion in electric vehicles by 2022, aiming to introduce 40 hybrid and fully electric vehicles to its model lineup. This investment was a sharp increase from their previously announced target of $4.5 billion by 2020. Ford's engineering, research, and development expenses have been steadily increasing, with a focus on shifting capital investment towards electric and hybrid vehicles.
Ford's electrification strategy includes electrifying its most iconic products, such as the Mustang, F-150, and Transit. The company has already released an all-electric F-150 and Mustang, its two top-selling models. In addition, Ford is developing range-extender hybrids and plans to introduce a range of new electric vehicles, including commercial vans and pickup trucks.
To support its EV production, Ford has established manufacturing facilities worldwide, including the Rouge Electric Vehicle Center in Michigan. The company is investing in advanced sustainable manufacturing technology and infrastructure to drive the adoption of electric vehicles and achieve its sustainability goals.
In 2022, Ford boosted its EV spending to $50 billion and set up a new Model e unit, demonstrating its aggressive commitment to electrification and its goal of catching up with industry leaders like Tesla. Ford's CEO, Jim Farley, has been a driving force behind this strategy, bringing together a talented team to lead the company's electric vehicle development.
Ford's investments in EV development have yielded impressive results. In its December 2021 sales report, Ford reported a 121.1% increase in total EV sales year over year, outpacing the overall segment growth. The company anticipates that 40% of its overall sales will be electric by 2030.
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Ford's EV sales in 2023
Ford Motor Company has been investing heavily in electric vehicle development. The company is investing $22 billion in electrification through 2025, aiming to electrify its most iconic products, such as the Mustang, F-150, and Transit. In 2023, Ford sold a total of 72,608 electric vehicles, an 18% increase from 2022.
Ford's electric vehicles posted record sales in the fourth quarter of 2023, with 25,937 EVs sold, a 24% increase from the third quarter. The F-150 Lightning was the main driver of this growth, with sales up 74% in the fourth quarter and a total of 40,771 vehicles sold for the year. The Mustang Mach-E, Ford's electric SUV, also contributed to the record sales, with 40,771 vehicles sold in 2023, a 3% increase from the previous year.
Ford's E-Transit, an electric van, saw an 18% increase in sales over 2022, with 7,672 units sold in 2023. The E-Transit was America's best-selling electric van nameplate in 2023. Ford's total hybrid sales also accelerated, with record fourth-quarter sales of 37,229 vehicles, a 55% increase.
Ford's electric vehicle sales in 2023 were a continuation of the company's strong performance in the EV market. In its December 2021 sales report, Ford showed a 121.1% increase in total EV sales year over year, outpacing the overall segment growth by 36%. Ford's Mustang Mach-E became the second-best-selling EV in the US, behind Tesla's Model Y.
Ford has established electric vehicle manufacturing facilities worldwide, including the Rouge Electric Vehicle Center in Michigan. The company's EV strategy focuses on leveraging its strengths, expanding its electric vehicle lineup, and investing in infrastructure and technology to drive EV adoption and achieve sustainability goals.
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Ford's electric vehicle manufacturing facilities in Michigan
Ford Motor Company has established itself as a key player in the electric vehicle (EV) market, with a comprehensive and ambitious plan to transition to an electric lifestyle and commercial fleet. The company is investing heavily in electrification, with a $22 billion investment through 2025, and a $30 billion investment in EV development, aiming to electrify its most iconic products, such as the Mustang, F-150, and Transit.
Ford's EV strategy focuses on leveraging its strengths, expanding its electric vehicle lineup, and investing in infrastructure and technology to drive EV adoption and achieve sustainability goals. As part of this strategy, Ford has established EV manufacturing facilities across the world, including the Rouge Electric Vehicle Center in Dearborn, Michigan, located on the grounds of the Ford River Rouge complex.
In February 2023, Ford announced a further investment of over $3.5 billion to construct a 2.5-million-square-foot EV battery manufacturing facility in Marshall, Michigan, named BlueOval Battery Park Michigan. This new facility will manufacture batteries for several of the company's key electric vehicles. The company's executive chair, Bill Ford, stated that they are "committed to leading the electric vehicle revolution in America," and that Michigan, their home state, was chosen for this critical battery production hub.
Since 2016, Ford has invested almost $13.5 billion in Michigan, mostly in electric and autonomous vehicle manufacturing, supporting nearly 12,500 jobs. In June 2022, Ford announced a $2 billion investment across five of its plants in Southeast Michigan, including a new packaging facility in Monroe Charter Township, expected to create over 3,200 jobs. Ford's investments in Michigan have contributed to the state's recognition as a potential hub for talent, mobility innovation, and sustainability, even being dubbed the "next Silicon Valley" by Newsweek.
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Ford's plans to increase production of EVs in North America
Ford Motor Company is a global company based in Dearborn, Michigan. The company has been taking electric vehicles (EVs) seriously since 2020. As part of its Ford+ plan for growth and value creation, Ford has three customer-centred business segments: Ford Blue, Ford Model e, and Ford Pro. Ford Blue focuses on engineering iconic gas-powered and hybrid vehicles, while Ford Model e is dedicated to inventing breakthrough EVs and embedded software. Ford Pro, on the other hand, helps commercial customers by providing tailored vehicles and services.
Ford's EV strategy revolves around a comprehensive and ambitious plan to transition to an electric lifestyle and commercial fleet. The company is investing $22 billion in electrification through 2025, aiming to electrify its most iconic products, such as the Mustang, F-150, and Transit. This includes the Mustang Mach-E, an electric SUV, and the F-150 Lightning, the best-selling electric truck in America. Ford is also electrifying its commercial vans, such as the E-Transit, and pickup trucks.
To meet strong customer demand, Ford is boosting EV production in North America. The automaker is investing $2 billion across three plants in Michigan to increase production of the F-150 Lightning, adding 3,200 jobs. Ford is also targeting annual manufacturing run rates of 210,000 units for the Mustang Mach-E and 150,000 for the F-150 Lightning by the end of 2023. In Michigan, Ford is on track to triple production of the F-150 Lightning at the Rouge Electric Vehicle Center, which is part of the company's $30 billion investment in EV development.
Ford's expansion of EV offerings includes plans to introduce a range of new electric vehicles, including more commercial vans and pickup trucks. The company is focusing on delivering affordable, long-range EVs to meet customer needs and accelerate adoption. In addition, Ford is developing range-extender hybrids (RExs) to broaden its electrification strategy. With these initiatives, Ford anticipates 40% of its overall sales to be electric by 2030.
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Ford's position as the No. 2 EV brand in America
Ford Motor Company is a global company based in Dearborn, Michigan. In 2023, Ford sold nearly 2 million vehicles, with a 7.1% increase in sales. This includes the best-selling F-Series truck franchise of gas-powered, hybrid, and electric pickup trucks, assembled in America at plants in Michigan, Missouri, Kentucky, and Ohio. Overall, more than 79% of what Ford sells in the U.S. is assembled in the U.S., more than any other automaker.
Ford has established electric vehicle manufacturing facilities across the world, including the Rouge Electric Vehicle Center in Michigan. The company is investing in advanced sustainable manufacturing technology to support its EV production. Ford's electric vehicle (EV) strategy is centered around a comprehensive and ambitious plan to transition to an electric lifestyle and commercial fleet. The company is investing $22 billion in electrification through 2025, aiming to electrify its most iconic products, such as the Mustang, F-150, and Transit.
Ford is electrifying its most popular vehicles, including the Mustang Mach-E, F-150 Lightning, and E-Transit. These models combine performance, capability, and productivity with zero-emissions technology. In 2023, Ford was the No. 1 selling truck manufacturer for Q4 and for the full year, providing customers with electric, hybrid, or gas-powered trucks. Ford sold 1,081,777 trucks and vans in 2023 – up 13% and outselling the second place's total pickup and van sales by more than 65,000 for the year.
Ford is also the No. 1 commercial vehicle seller, with Ford commercial vans topping sales for the 45th straight year. In addition, Ford remained the No. 2 EV brand in America, with next-generation, digitally advanced new EVs on the way. Ford is targeting reaching annual manufacturing run rates of 210,000 units for the Mustang Mach-E and 150,000 for the F-150 Lightning by the end of 2023. The automaker is investing $2 billion across three plants in Michigan for the F-150 Lightning production increase, adding 3,200 jobs in the process.
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Frequently asked questions
Ford is on track to triple production of the F-150 Lightning at the Rouge Electric Vehicle Center in Michigan, targeting an annual production run rate of 150,000 by the end of 2023.
Ford Motor Company's electric vehicle (EV) strategy is centred around a comprehensive and ambitious plan to transition to an electric lifestyle and commercial fleet. The company is investing $22 billion in electrification through 2025, aiming to electrify its most iconic products, such as the Mustang, F-150, and Transit.
Some of Ford's electric vehicles include the Mustang Mach-E, F-150 Lightning, and E-Transit.
Ford is America's No. 2 Electric Vehicle Brand. In 2024, Ford's EV sales rose 18%. As of the end of the fiscal year 2024, Ford delivered 160,000 BEVs, while Tesla is nearing 2 million productions and deliveries.
Ford has established electric vehicle manufacturing facilities across the world, including the Rouge Electric Vehicle Center in Michigan. In 2023, Ford assembled more than 1.8 million vehicles in the U.S., including the best-selling F-Series truck franchise of gas-powered, hybrid, and electric pickup trucks, each assembled in America at plants in Michigan, Missouri, Kentucky, and Ohio.
