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Philips Norelco is the American brand name for electric shavers and other personal care products manufactured by the Personal Care division of Philips. The numbers on the Norelco electric razors refer to the model series and sub-model of the razor. For example, S9320 is part of the 9000 series and is the 320 sub-model.
Characteristics and Values of Norelco Electric Razors
| Characteristics | Values |
|---|---|
| Brand Name | Philips Norelco |
| Brand Owner | Philips |
| Region | North America |
| Technology | SenseIQ technology, Lift & Cut shaving system |
| Features | Self-sharpening blades, 360-degree pivoting heads, light-up pressure sensor, OLED display |
| Series | 9000, 9300, 9500 |
| Model Numbers | S9320, 5F-5800, PC-60, PC-70, PC-72, PCP-90, LDH series, LDK series |
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What You'll Learn
- Norelco is the American brand name for electric shavers by Philips
- The series number can be found above the on/off switch or on the back of the razor
- Norelco razors are rotary shavers designed to match the natural hair growth
- The model number can be found on the back handle of the razor
- Norelco was previously known as Philishave outside of the US
Norelco is the American brand name for electric shavers by Philips
To circumvent this legal issue, Philips used the Norelco name for its personal care appliances in the US market. Norelco is derived from "North American Philips Electrical Company". The Norelco brand gained significant recognition and loyalty among American consumers, allowing Philips to establish a strong foothold in the US market. In 1981, Philips acquired Philco, and while they were now legally able to use the "Philips" name, they chose to retain the Norelco name for their personal care products. This decision was made to avoid alienating American buyers who were hesitant to purchase from foreign brands.
Over the years, Philips has continued to innovate and expand its line of Norelco electric shavers, offering a range of features and attachments. The Norelco shavers are designed to match the natural hair growth pattern, capturing hair in any direction and providing a close and comfortable shave. The SenseIQ technology used in some Norelco shavers utilizes advanced AI sensors to guide and adjust to the user's individual needs, ensuring a personalized shaving experience. The brand has also introduced models with pivoting shaver heads, making it easier to navigate angular areas of the face, such as the jawline.
The Philips Norelco Shaver 9500 is a notable example of their rotary shavers, offering a close and smooth cut. It includes a built-in trimmer and a cleaning station, along with a light-up pressure sensor that helps users maintain the right amount of pressure during shaving. The Norelco brand has played a significant role in Philips' success in the American market, allowing them to build a loyal customer base and compete with other major electric shaver brands such as Braun and Panasonic.
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The series number can be found above the on/off switch or on the back of the razor
If you are struggling to find the series number on your Norelco electric razor, you can find it in two places. The series number can be found above the on/off switch or on the back of the razor. For example, if you see S9320, this indicates that it is a 9000 Series with a 320 sub-model. If the series number has worn off, you can take the razor to a store that sells Norelco products and compare it to the models on the shelf. Alternatively, you can visit the Norelco website, where they have a review of all available models.
The series number is useful if you need to purchase replacement parts for your razor, such as new shaving heads. Knowing the series number will ensure that you buy compatible parts. For example, if you own a Norelco Series 9000, you can buy a head replacement that will fit all sub-models within that series.
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Norelco razors are rotary shavers designed to match the natural hair growth
The Philips Norelco Shaver 9500, an upgrade over the Shaver 9300, includes a built-in trimmer and a cleaning station. It also has a light-up pressure sensor that indicates whether you are pressing too hard, too lightly, or with just the right amount of pressure. The 9500 is considered the best rotary shaver by some reviewers.
Norelco's SenseIQ technology uses advanced AI sensors to provide a personalized shaving experience. It automatically adjusts to deliver the most comfortable shave for your skin. The 360-degree heads flex in every direction, allowing for a clean, close shave even in hard-to-reach areas like the neck and chin. The self-sharpening blades are made from premium European steel, ensuring a long-lasting, precise shave.
While electric razors may not provide as close a shave as manual razors, they are a good option for those who want to avoid nicks and cuts. Norelco razors, in particular, offer a range of features and accessories that cater to different shaving needs and preferences.
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The model number can be found on the back handle of the razor
If you want to find the model number of your Philips Norelco electric razor, you can locate it on the back handle of the device. For example, if you see "S9320" on the back of your razor, this indicates that you have a 9000 Series razor with a 320 sub-model.
Philips Norelco is the American brand name for electric shavers and other personal care products made by the Personal Care division of Philips. The name is an acronym for "North American Philips [electrical] Company". From the early 1940s, Philco legally prevented Philips from using the "Philips" name on products sold in the US due to the risk of consumer confusion and potential trademark infringement. As a result, Philips opted for the Norelco name for its US products until 1974 when it purchased The Magnavox Company and started using the Magnavox name for its consumer electronics products. However, Philips retained the Norelco name for its personal care appliances.
Philips Norelco rotary shavers are designed to match the natural hair growth pattern, capturing hair in any direction and cutting each hair at skin level. The brand's SenseIQ technology uses advanced AI sensors to guide the shaver and provide a personalised shaving experience. The Philips Norelco Shaver 9500, for instance, features a built-in trimmer and a cleaning station. It also includes a light-up pressure sensor that indicates whether you're applying the right amount of pressure, too little, or too much.
If the series number on the back handle of your Norelco razor has worn off, you can take the razor to a store selling these products to identify the model or visit the Norelco website, which provides a review of all available models.
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Norelco was previously known as Philishave outside of the US
Philips, the European company behind the personal care products, began making electric shavers in 1939. However, due to World War II, their introduction to the United States was delayed until 1948. In the early 1940s, Philco, a Philadelphia-based company, legally prevented Philips from using its name on products sold in the US due to their similar-sounding names. This was made official in 1943 when a court ruled in favor of Philco in the case of Philco Corporation v. Philips Mfg. Co.
As a result, Philips had to get creative and came up with the acronym "Norelco", which stands for "North American Philips [electrical] Company". This name was used for all their US products until 1974 when Philips purchased Magnavox, and again in 1981 when they acquired Philco, after which they were free to use the Philips name in the US. However, recognizing the brand equity Norelco had built over the years, Philips chose to retain the Norelco name for their personal care appliances in the US market while using the Philishave trademark for the rest of the world.
The Norelco brand extended beyond just personal care appliances. In the 1960s and 1970s, Philips made and marketed a line of Norelco professional video cameras that were widely adopted, including by notable customers like CBS and NBC. In 1980, Norelco increased its focus on small recorders production, and from 1982 to 1986, it sold over 186,000 filters for its Clean Water Machine device.
Over time, Philips transitioned towards using its own name in the US market, starting in 2005 with co-branding their shavers as "Philips Norelco". This was a strategic move to improve brand recognition and gradually phase out the Norelco name.
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Frequently asked questions
The numbers on Norelco electric razors indicate the model series and sub-model. For example, S9320 is part of the 9000 series and is the 320 sub-model.
The model number is usually located just above the on/off switch or on the back of the razor.
The Philips Norelco Shaver 9500 is an upgraded version of the Shaver 9300, which has been discontinued. The 9500 model features a built-in trimmer on the back, an updated cleaning station, and a light-up pressure sensor.
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