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Blue Electric Mountain Dew, also known as Mountain Dew Voltage, is a blue raspberry/citrus-flavored soft drink with ginseng. It was first introduced in 2008 as part of Mountain Dew's DEWmocracy campaign, where fans could vote on new flavors to be added to the brand. Voltage was one of three finalists and ultimately won with 42% of the votes, becoming a permanent flavor. The drink has been described as DEW Charged with Raspberry Citrus and is known for its vibrant blue color. It has also been released in combination with other flavors, such as red and white, to create unique Mountain Dew blends. Voltage has gained a dedicated following and remains a popular choice among Mountain Dew enthusiasts.
| Characteristics | Values |
|---|---|
| Name | Voltage |
| Flavor | Raspberry Citrus |
| Color | Blue |
| Additives | RED 40, BLUE 1, caffeine, sodium benzoate, sodium citrate, gum arabic, calcium disodium EDTA, panax ginseng root extract |
| Tagline | DEW Charged with Raspberry Citrus |
| Year of Launch | 2008 |
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What You'll Learn
Blue Raspberry/Citrus Voltage
Blue Electric Mountain Dew, also known as Mountain Dew Voltage, is a blue raspberry/citrus flavour with ginseng. It was introduced in 2008 as part of Mountain Dew's DEWmocracy campaign, in which the public elected new flavours to become a part of the brand line. Voltage was one of three finalists, alongside Revolution and Supernova, and it ultimately won with 42% of the votes. It was then released as a permanent flavour on December 29, 2008.
Voltage is a unique flavour of Mountain Dew, with a blue colour and a flavour profile comparable to Blue Shock. It has been described as "Dew Charged with Raspberry Citrus" and contains ingredients such as carbonated water, high fructose corn syrup, natural flavour, citric acid, sodium benzoate, caffeine, and ginseng root extract. The drink is also known as "Electro Shock" in New Zealand, "High Voltage" in the Philippines, and "Xtreme" in Honduras.
Mountain Dew Voltage has had a successful run, with multiple releases and promotions. In 2011, Diet Voltage was released as a part of the "FanDEWmonium" promotion, and in 2013, Voltage was re-released permanently after winning another competition against Supernova, Code Red, and White Out. The drink was also featured as the blue flavour in the limited-edition DEW-S-A flavour, which combined red, white, and blue Mountain Dew variants.
While Voltage has been well-received by consumers, it has also faced challenges. It was discontinued in Uganda in 2016 likely due to low sales, and there have been mixed reactions to its taste. Some have compared it to Pepsi Blue, while others have praised its unique flavour and enjoyed its blue colour. Overall, Mountain Dew Voltage continues to be a popular flavour, offering a refreshing and energizing drink to Mountain Dew fans.
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Raspberry Citrus Flavour
Mountain Dew Voltage, also known as "Electro Shock" in New Zealand, "High Voltage" in the Philippines, and "Xtreme" in Honduras, is a raspberry citrus flavour. It was introduced in 2008 as part of Mountain Dew's DEWmocracy campaign, in which the public elected new flavours to become a part of the brand line. Voltage is blue in colour and has a flavour profile comparable to Blue Shock. It contains ginseng and has a tagline of "DEW Charged with Raspberry Citrus".
Voltage was one of three finalists in the DEWmocracy campaign, alongside Supernova (strawberry melon) and Revolution (wild berry fruit). After a voting process, Voltage was announced as the winner with 41-42% of the votes and was released as a permanent flavour on December 29, 2008. It was later discontinued in Uganda in 2016 and Honduras in 2018, likely due to low sales.
In 2017 and 2021, Mountain Dew released a limited-edition flavour called DEW-S-A, which was a combination of red, white, and blue Mountain Dew flavours, with Voltage serving as the blue flavour in the mix. Voltage is the only DEWmocracy-winning flavour that has not been discontinued due to low sales.
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Blue Electric Mountain Dew Ginseng
Blue Electric Mountain Dew, also known as Mountain Dew Voltage, is a flavour of the Mountain Dew soft drink range. It was introduced in 2008 as part of the brand's DEWmocracy campaign, where drinkers got to vote on the next permanent flavour. Voltage won with 42% of the votes and was released as a permanent flavour on December 29, 2008.
The flavour of Voltage has been described as a blue raspberry/citrus combination with ginseng. Its tagline was "DEW Charged with Raspberry Citrus". Voltage is blue in colour and has been compared to Blue Shock in terms of flavour.
Mountain Dew Voltage was the first flavour to win the DEWmocracy campaign and is the only flavour that is still in production and has not been discontinued. It was released in New Zealand as "Electro Shock", in the Philippines as "High Voltage", and in Honduras as "Xtreme".
In 2017 and 2021, Mountain Dew released a limited-edition flavour called DEW-S-A, which was a combination of red, white, and blue Mountain Dew flavours, with Voltage as the blue component. Voltage has also been included in other Mountain Dew flavour combinations, such as the mix of red, white, and blue flavours in 2017 and 2021.
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Blue Shock
Another blue flavour of Mountain Dew is Dark Berry, which is a combination of blue raspberry and blackberry flavours. This flavour is a permanent offering at Applebee's restaurants and was released as a fountain flavour in 2021.
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Blue Raspberry Lemonade
The blue colour of Voltage and its related flavours is created by the food additive "BLUE 1", which is considered to be of lower concern in food products. The flavour has been compared to Pepsi Blue, which is no longer produced. Voltage is known by different names in other countries, such as "Electro Shock" in New Zealand, "High Voltage" in the Philippines, and "Xtreme" in Honduras.
Mountain Dew has released numerous branded flavour variants since the original formula's creation in 1940. Other notable variants include Diet Mountain Dew, Baja Blast, Code Red, LiveWire, Major Melon, and Spark. Some flavours are exclusive to certain stores or restaurants, such as Baja Blast, which was originally exclusive to Taco Bell.
In addition to Voltage, there have been other blue Mountain Dew flavours, such as Baja Blue Surge, Frost Bite, and Liberty Chill. Some flavours are only available for a limited time, such as DEW-S-A, which was released in 2017 and 2021, and Purple Thunder, which was exclusive to Circle K gas stations in the United States.
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Frequently asked questions
Blue Electric Mountain Dew is a raspberry citrus flavor with ginseng.
Other blue Mountain Dew flavors include Baja Blast, Baja Blue Surge, Frost Bite, Liberty Chill, and Infinite Swirl.
Blue Electric Mountain Dew, also known as Voltage, was released in 2008 as a finalist in the first DEWmocracy promotion. It won the competition and became a permanent flavor in the United States.
