Umair Gaines
Electric vehicles are becoming increasingly popular in Australia, with sales data showing a rapid acceleration in consumer interest. In 2023, electric car sales reached 98,409, a significant increase from the previous year's total of 38,900. This surge in demand has led to a near doubling of Australia's total EV fleet, with over 180,000 electric vehicles on Australian roads as of 2023. The Australian government has also set ambitious targets for EV adoption, aiming for 1 million EVs on the road by 2027 and a fully zero-emission vehicle fleet by 2050. This trend is supported by improvements in charging infrastructure and the growing availability of popular EV models, signalling a promising future for electric vehicles in Australia.
| Characteristics | Values |
|---|---|
| Number of electric vehicles in Australia in 2022 | 44,000 at the beginning of the year, more than 83,000 by the end of the year |
| Percentage of electric vehicles in Australia in 2022 | 3.8% of all new vehicle sales |
| Number of electric vehicles in Australia in 2023 | 100,000 by the middle of the year |
| Percentage of electric vehicles in Australia in 2023 | 10.6% of all vehicle sales in September |
| Top electric vehicle models in Australia | Tesla Model Y, Tesla Model 3, MG ZS EV, Mitsubishi Outlander, BYD Atto 3, Volvo ORA, Ford Mustang Mach-E, Renault Megane |
| Top electric vehicle brands in Australia | Tesla, BYD, Toyota, Mazda, Ford, Kia, Hyundai, Mitsubishi, Porsche |
| Australian states with the highest electric vehicle sales | Australian Capital Territory, New South Wales, Victoria, Queensland |
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What You'll Learn
Electric vehicles in Australia: market share by region
The Australian Electric Vehicle (EV) market has been experiencing significant growth in recent years, with the number of electric vehicles on Australian roads almost doubling over the past year. In September 2023, electric vehicles accounted for 10.6% of all vehicle sales in Australia, with 8% being battery electric and 2% being plugin hybrid EVs. This is a notable increase from 2022, when electric vehicles accounted for 3.8% of all new vehicle sales in Australia.
Market share varies across different regions in Australia. In 2022, the Australian Capital Territory had the strongest market share, with almost 10% of all new cars purchased being electric, up from 5% in 2021. New South Wales, Victoria, and Queensland had electric vehicle market shares of 4%, slightly more than 3%, and 4% respectively. In contrast, the Northern Territory had a lower market share of just 1%.
The growth in the Australian EV market is driven by changing customer preferences, emerging trends, and local circumstances. Customers are drawn to electric vehicles for their environmental benefits and cost savings. Additionally, the Australian government has implemented policies and incentives, such as financial grants and tax benefits, to encourage the adoption of electric vehicles.
To support the increasing demand for electric vehicles, the government and private companies have been investing in the installation of charging stations across the country. New South Wales, in particular, has made significant strides with an AUD 131 million investment towards creating the largest charging network in the region. This has resulted in a substantial increase in the number of public fast-charging locations, making it more convenient for electric vehicle owners to charge their cars.
With the increasing availability of charging infrastructure, advancements in technology, and the introduction of new electric vehicle models, the Australian EV market is expected to continue its positive growth trajectory. The market is projected to grow by 9.66% between 2025 and 2029, resulting in a market volume of US$9.6 billion in 2029 and an estimated USD 47.12 billion by 2030.
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Australia's electric vehicle policy
Electric vehicles (EVs) are becoming increasingly popular in Australia, with demand outstripping supply. In September 2023, electric vehicles accounted for 10.6% of all vehicle sales in the country, with 8% being battery electric and 2% being plugin hybrid EVs. This is a significant increase from 2022, when electric vehicles made up 3.8% of new vehicle sales.
To meet this growing demand and further encourage the adoption of electric vehicles, the Australian government has implemented a National Electric Vehicle Strategy. This strategy aims to increase the uptake of electric vehicles to reduce emissions and improve the wellbeing of Australians. The strategy focuses on three key objectives:
- Increase the supply of affordable and accessible EVs: This includes initiatives to make EVs more affordable for consumers, such as subsidies, interest-free loans, registration exemptions, and stamp duty exemptions.
- Establish the resources, systems, and infrastructure to enable rapid EV uptake: This includes increasing the availability of charging stations across the country, especially in regional areas, to address range anxiety and make EVs more convenient for Australians.
- Encourage increased EV demand: This involves initiatives to raise awareness about the benefits of EVs and provide education to address any barriers to adoption, such as concerns about performance or range.
In addition to the National Electric Vehicle Strategy, other policies and incentives at the state and federal levels have been implemented to support the transition to electric vehicles. These include discounted parking for electric vehicles, the removal of electric vehicles from the luxury car tax, and subsidies or incentives offered by companies like Uber and BMW to encourage their customers and drivers to switch to electric vehicles.
While Australia has made progress in promoting electric vehicles, there is still room for improvement. Australia's lack of adoption of the Euro 6 standard has been criticized, and the country has been ranked third last among G20 countries for its policies to decarbonize transport. However, with the growing demand for electric vehicles and the implementation of supportive policies, Australia is taking steps towards a more sustainable transport future.
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Electric vehicle uptake in Australia
Electric vehicle (EV) uptake in Australia has been experiencing significant growth. In September 2023, electric vehicles accounted for 10.6% of the 110,000 vehicles sold in Australia, with 8% being battery electric and 2% being plugin hybrid EVs. This is a notable increase from previous years, with EV sales accounting for only 0.8% in 2020, 2.4% at the start of 2022, and 4% by the end of 2022. The number of EVs on Australian roads is also increasing, with approximately 83,000 EVs in circulation in 2022, up from 44,000 at the beginning of the year. This figure is expected to exceed 100,000 in 2023.
Despite this growth, Australia's EV uptake still lags behind other countries. In 2022, EVs accounted for 3.8% of all new vehicle sales in Australia, compared to 8% in the US, 23% in the UK, and 25% in Europe. Norway, a leader in EV adoption, had 88% of new cars sold in 2022 being electric. Australia's relatively slower uptake of EVs has been attributed to various factors, including demand and supply issues, a lack of federal purchase incentives, and cultural opposition related to perceived issues of range and towing power.
However, there is growing support for increasing EV adoption in Australia. The Australian government released its strategy for driving EV sales in 2023, and organizations across various sectors have expressed their support for a fuel-efficiency standard that would encourage more electric vehicles into the country. Additionally, there is demand from consumers, with reports of EVs selling out within hours of being made available in the Australian market.
To further accelerate EV uptake in Australia, experts have called for more charging infrastructure, particularly in regional and urban areas. Additionally, there are calls for more local production of lithium batteries and electric buses and trucks, as well as discussions around banning the sale of petrol or diesel cars. While there is no single solution, a combination of policy reforms, incentives, and infrastructure development will likely contribute to a more rapid transition to electric vehicles in Australia.
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Electric vehicle charging infrastructure in Australia
Electric vehicles (EVs) are becoming increasingly popular in Australia, with demand outstripping supply. In 2022, electric vehicles accounted for 3.8% of all new vehicle sales in Australia, with almost 10% of all new cars bought in the Australian Capital Territory being electric. This figure is expected to have risen to over 10% in 2023, with 8% of these being battery electric and 2% plugin hybrid.
Despite the growing popularity of EVs, concerns have been raised about the availability of charging stations. In 2022, there were approximately 3,600 electric-car chargers available to the public in around 2,100 locations across Australia. This compares to about 9,500 petrol stations, outnumbering electric-car charging sites by more than four-to-one.
The Australian government has recognised the need for improved EV infrastructure and is investing in its development. The 'Future Fuels Fund', part of the 2020-2021 Federal Budget, aims to address barriers to the roll-out of new vehicle technologies. The plan is to develop $500 million of charging infrastructure by co-investing with the private sector.
In addition to government initiatives, private companies are also playing a significant role in expanding Australia's EV charging infrastructure. For example, the US electric car giant, Tesla, leads Australia's electric car sales and charging network, with more than 440 locations across the country, including 52 'Supercharger' sites.
Another company, EVX, has developed unique chargers that 'piggy-back' onto existing electrical infrastructure such as bollards and light poles. The first EVX charger is due to be installed in the Newcastle suburb of Mereweather.
Despite these efforts, the rapid increase in EV sales means that the development of charging infrastructure needs to keep pace. The Electric Vehicle Council has called for more multi-bay, ultra-fast charging sites to be built in regional and urban areas to accommodate the growing number of EVs on Australian roads.
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Top-selling electric vehicles in Australia
The number of electric vehicles on Australian roads has been growing rapidly. In 2022, electric vehicles accounted for 3.8% of all new vehicle sales in Australia, with the market share varying across different regions. In 2023, electric vehicles exceeded 10% of auto sales for the first time, with approximately 8% being battery electric and 2% plugin hybrid EVs.
Tesla has been the dominant EV brand in Australia, with its Model Y being the highest-selling battery electric vehicle and SUV in September 2023, with 3,811 units sold. The Tesla Model 3 was also a top-selling EV, with 1,366 units sold in the same month. The popularity of Tesla vehicles continued into 2024, with the Model Y and Model 3 retaining their positions as the top two best-selling EVs in Australia.
Other popular electric vehicles in Australia include the BYD Atto 3, which was the third best-selling EV in the country in 2023, and the MG ZS EV, which was among the top 20 vehicles of all fuel types sold in September 2023. The Mitsubishi Outlander PHEV also experienced a resurgence in the Australian market, with Mitsubishi investing heavily in advertising.
In addition to Tesla, BYD, and MG, other brands offering EVs in Australia include Great Wall Motors, Ford, Renault, Geely, Volkswagen, Mercedes-Benz, Audi, Mazda, Rolls-Royce, Volvo, and BMW.
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Frequently asked questions
As of 2023, electric vehicles (EVs) make up about 3.8% of all vehicles in Australia. This figure is expected to increase rapidly, with demand outstripping supply.
Australia's EV uptake lags behind other countries. In 2023, electric vehicles accounted for 14% of global new car sales. In Norway, 88% of new cars sold in 2022 were electric.
The Australian government has released a strategy for driving EV sales, but it has been criticised for not providing enough incentives. There is also support for a fuel-efficiency standard that would encourage car brands to bring more electric vehicles into the country.
The Tesla Model Y was the highest-selling battery-electric vehicle (BEV) and SUV in Australia as of September 2023. Other popular models include the MG ZS EV, Mitsubishi Outlander, and BYD Atto 3.
Barriers to EV uptake in Australia include a lack of federal purchase incentives, cultural opposition, and concerns about range and towing power. There are also issues with the availability of charging infrastructure, particularly in regional areas.
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