
Texas' electricity market is deregulated, meaning that there is competition in the generation and distribution of electricity. The wholesale generation market was deregulated in 1995, and the distribution market in 1999, with Texas Senate Bill 7. This bill replaced the prior system in which power was generated and consumed locally by the same utility with one in which retail providers contracted with generators across the state. As a result, 85% of Texas power consumers could choose their electricity service from a variety of retail electric providers (REPs). The residential rate for electricity increased seven times in the four years after deregulation, and from 2002 to 2012, deregulation cost Texans about $22 billion.
| Characteristics | Values |
|---|---|
| Year of deregulation | 1995 (wholesale generation market), 1999 (distribution market), 2002 (Texas Senate Bill 7 came into effect) |
| Reason for deregulation | To reduce government control of electricity rates and eliminate monopolies in the energy market |
| Impact on electricity prices | Increased seven times in the four years after deregulation, rose above the national average from 2003 to 2009, dropped significantly below the national average from 2010 to 2015 |
| Impact on consumers | 85% of Texas power consumers could choose their electricity service provider, consumers in deregulated areas paid higher prices compared to regulated areas |
| Regulatory bodies | Electric Reliability Council of Texas (ERCOT), Public Utility Commission of Texas (PUCT) |
| Companies involved | Enron, Texas Utilities, Houston Lighting & Power |
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What You'll Learn

The wholesale generation market was deregulated in 1995
Deregulation of the Texas electricity market has been a gradual process. The wholesale generation market was deregulated in 1995, and the distribution market in 1999, with Texas Senate Bill 7. This bill replaced the previous system, in which power was generated and consumed locally by the same utility, with one in which retail providers contracted with generators across the state. This early stage of deregulation allowed for the separation of electricity generation and distribution, fostering competition and giving customers the freedom to choose their energy suppliers.
The 1995 deregulation of the wholesale generation market was a significant milestone in Texas' transition to a competitive electricity market. By deregulating the wholesale market, Texas allowed for the introduction of new, more efficient power plants, which could sell power on the open market. This encouraged innovation and investment in the Texas energy sector, as companies could now compete to generate and sell electricity, no longer restricted by local monopolies.
The 1995 deregulation also empowered consumers, who could now choose their energy providers and plans. This freedom of choice drove competition among retailers, who had to offer attractive rates and services to gain customers. This competitive environment was designed to drive down prices and enhance efficiency, ultimately benefiting Texas consumers.
However, the transition to a deregulated market in Texas was not without challenges and criticism. Some questioned the potential unintended consequences of such a significant change to a vital industry, expressing concerns about reliability and pricing. Indeed, in the years following deregulation, Texas experienced notable issues with its energy grid, including a major blackout in 2021.
Despite these challenges, Texas has continued to embrace deregulation, and today, approximately 85% of energy consumers in the state have the ability to choose their retail energy supplier. The state also boasts a diverse range of energy plans and types, thanks to its comprehensive deregulation process, which includes the separation of operations between energy producers, retail providers, and grid operators.
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The distribution market was deregulated in 1999
The deregulation of the Texas electricity market has been a gradual process. The wholesale generation market was deregulated in 1995, and the distribution market followed in 1999 with Texas Senate Bill 7. This bill replaced the existing system, in which power was generated and consumed locally by the same utility, with one in which retail providers could contract with generators across the state.
The passage of this bill meant that 85% of Texas power consumers could choose their electricity service from a range of retail electric providers (REPs). This included the incumbent utility. Before the bill came into effect in 2002, consumers did not have the option to choose their electricity provider.
The bill was promoted and supported by Enron, as well as environmentalists, who saw it as a way to encourage the development of renewable energy sources. Enron spent tens of millions of dollars in the 1990s and early 2000s pushing for the deregulation of Texas' market. The bill was also supported by then-Governor George W. Bush, to whom Enron CEO Ken Lay wrote a letter calling for the deregulation of Texas' electrical market.
The Electric Reliability Council of Texas (ERCOT) was designated as the authority to oversee grid reliability and operations, ensuring no particular buyer or seller gained an unfair advantage in the market. The bill also introduced the idea of a ""price to beat" or PTB, a regulated rate governing the pricing behaviour of former utilities. This was to prevent incumbent electricity providers from undercutting new entrants and deterring competition.
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Deregulation increased consumer choice
Texas's electricity market is deregulated, allowing competition in the generation and distribution of electricity. The wholesale generation market was deregulated in 1995, and the distribution market followed in 1999 with Texas Senate Bill 7. This bill replaced the previous system, where power was generated and consumed locally by the same utility. The new system allowed retail providers to contract with generators across the state. As a result, 85% of Texas power consumers could choose their electricity service from a variety of retail electric providers (REPs).
Before the Texas Senate Bill 7 (SB7) came into effect in 2002, consumers didn't have the option to choose their electricity supplier. Now, deregulation has broken down the market into several different retail electric providers, creating competition and lowering rates for deregulated cities in Texas. Texans now have the ability to shop and compare providers in their area to find the best deals and services. The "Power to Choose" is Texans' right to choose their energy providers in the deregulated ERCOT market. This resource, operated by the Public Utility Commission of Texas (PUCT), provides Texans with an impartial platform to compare energy plans and providers, aiding consumers in making informed decisions.
Deregulation has also forced old coal plants to compete with new, more efficient gas plants, resulting in cleaner air today than in 1999. The law also ushered in an era of renewable energy, with Texas now getting nearly a quarter of its electricity from wind power. Additionally, Texas has its own energy-governing agencies, ERCOT and PUCT, and a unique electricity market as it is disconnected from other intercontinental grids.
However, it is important to note that the impact of deregulation on consumer choice is complex. While deregulation has increased competition and choice, there is evidence that consumers in deregulated markets have paid more over time than they would have under regulation. For example, a 2014 report by the Texas Coalition for Affordable Power (TCAP) found that deregulation cost Texans about $22 billion from 2002 to 2012, with residents in deregulated markets paying higher prices than those in regulated areas. Similarly, The Wall Street Journal analyzed data and concluded that consumers in deregulated markets paid $12.6 billion more over a ten-year span than they would have without deregulation.
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Deregulation increased competition
Texas's electricity market is deregulated, allowing competition in the generation and distribution of electricity. The wholesale generation market was deregulated in 1995, and the distribution market followed in 1999 with Texas Senate Bill 7. This bill replaced the previous system, where power was generated and consumed locally by the same utility, with one in which retail providers contracted with generators across the state. As a result, 85% of Texas power consumers could choose their electricity service from a variety of retail electric providers (REPs).
The deregulation of Texas's electricity market has increased competition and lowered rates for deregulated cities in Texas. The market has been broken down into several different retail electric providers, creating competition and reducing electricity costs. The Electric Reliability Council of Texas (ERCOT) manages the state's power grid, while the Public Utility Commission of Texas (PUCT) oversees electricity providers, ensuring compliance with regulations.
The PUCT provides an impartial platform, Power to Choose, that allows Texans to compare energy plans and providers in their area, aiding them in making informed decisions. This platform enables consumers to shop and compare providers to find the best deals and services. The deregulated power Texas model has also made switching easy and quick, with most switches taking place in three business days.
Deregulation has also forced old coal plants to compete with new, more efficient gas plants, resulting in cleaner air in Texas today than in 1999. It has also ushered in an era of renewable energy, with Texas now getting nearly a quarter of its electricity from wind power.
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Deregulation increased electricity prices
Texas has a unique electricity market, disconnected from other intercontinental grids. The state's electricity market is deregulated, meaning that there is competition in the generation and distribution of electricity. The wholesale generation market was deregulated in 1995, and the distribution market in 1999, with Texas Senate Bill 7. This bill replaced the previous system, in which power was generated and consumed locally by the same utility, with one in which retail providers contracted with generators across the state.
The goal of energy deregulation is to allow the market to drive competition among providers, with the aim of lowering prices, increasing plan options, and improving customer service for consumers. However, there is evidence that deregulation has increased electricity prices for Texas residents.
According to a 2014 report by the Texas Coalition for Affordable Power (TCAP), deregulation cost Texans about $22 billion from 2002 to 2012. The report found that residents in deregulated markets paid considerably higher prices than those in regulated parts of the state. For example, in 2012, the average consumer in a regulated area paid $288 less than consumers in deregulated areas. A 2016 survey by the Public Utility Commission of Texas also showed that residents in deregulated areas paid higher rates than those in regulated areas. Additionally, nationwide data from the U.S. Energy Information Administration shows that Texas's electric prices rose above the national average immediately after deregulation from 2003 to 2009.
The increase in electricity prices in deregulated markets can be attributed to several factors. One concern with pricing in deregulated markets is that incumbent electricity providers will undercut new entrants, deterring competition. To prevent this, the SB7 bill introduced a price floor for incumbent electricity companies during a phase-in period. However, new market entrants could still charge prices below the "price to beat", giving them a competitive advantage. Additionally, in a deregulated market, there is little incentive for companies to avoid cutting corners, which can lead to higher prices and lower reliability, as seen in the Texas blackout during the February 2021 North American winter storm. During this storm, wholesale electricity prices shot up by 10,000% in some places due to the spike in demand.
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Frequently asked questions
Texas deregulated its electricity market in stages, starting with the passage of Senate Bill 373 in 1995, followed by Senate Bill 7 in 1999, and the granting of independence to the Electric Reliability Council of Texas (ERCOT) in 2002.
ERCOT is the organization responsible for managing the flow of electricity to most customers in Texas via an electric grid. They also help manage regulations for Texas utilities.
Nationwide data from the U.S. Energy Information Administration shows that Texas's electric prices rose above the national average immediately after deregulation from 2003 to 2009. However, from 2010 to 2015, prices dropped significantly below the national average. During this period, prices in Texas were 17% lower than the national average.
The "price to beat" is a regulated rate governing the pricing behavior of former utility monopolies in Texas. It was introduced to prevent incumbent electricity providers from undercutting new entrants and deterring competition.
The impact of deregulation on Texans is mixed. A 2014 report by the Texas Coalition for Affordable Power (TCAP) estimated that deregulation cost Texans about $22 billion from 2002 to 2012. However, residential electricity prices in Texas are now lower than the national average.


























