
Giant Bicycles was established in 1972 in Taiwan and has since become a major player in the world of cycling. The company's first foray into professional road cycling was with the Spanish Team ONCE, and they now sponsor a number of cycling teams and individual athletes. Giant offers a range of electric bikes, including road, mountain and adventure bikes. In this article, we will explore where these Giant electric bikes are built.
Characteristics | Values |
---|---|
Where Giant was established | Dajia, Taichung County in Taiwan |
When Giant was established | 1972 |
Who established Giant | King Liu and several friends |
Giant's first major breakthrough | Negotiating a deal with Schwinn to begin manufacturing bikes as an OEM |
Giant's first foray into professional road cycling | Sponsoring the defunct Spanish Team ONCE directed by Manolo Saiz |
Current sponsorships | Cycling teams and individual athletes |
What You'll Learn
- Giant Bicycles was established in 1972 in Taiwan
- Giant became a key supplier for Schwinn bikes in the 1980s
- Giant's first foray into professional road cycling was with the Spanish Team ONCE
- Giant currently sponsors a number of cycling teams and individual athletes
- There are three main types of Giant electric bikes: Electric Road Bikes, Electric Mountain Bikes, and Electric Adventure Bikes
Giant Bicycles was established in 1972 in Taiwan
Giant Bicycles was established in 1972 in Dajia, Taichung County in Taiwan (now part of Taichung City). The company was founded by King Liu and several friends. Giant Bicycles initially manufactured bicycles to be sold under other brand names, but in 1987, it established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range.
Giant Bicycles has since become a well-known brand in the cycling industry, sponsoring multiple cycling teams and individual athletes. They have achieved notable success as the bike supplier for UCI WorldTeam Team Sunweb, which competes in the highest level of road cycling. Giant Bicycles offers a range of electric bikes, including electric road bikes, electric mountain bikes, and electric adventure bikes, catering to various riding styles and preferences.
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Giant became a key supplier for Schwinn bikes in the 1980s
Giant was established in 1972 in Taiwan, and in 1977, Giant's chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM. In 1980, workers at the Schwinn plant in Chicago went on strike, and Schwinn closed its Chicago factory and moved all production to Giant in Taiwan. Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant's sales. This gave Giant a huge boost in productivity and technical expertise, allowing them to gain the knowledge necessary to build and market specialty bikes of their own. By the late 1980s, Giant was recognised worldwide by cycling enthusiasts and their suppliers, and the Giant brand really took off when the partnership with Schwinn ended in 1987.
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Giant's first foray into professional road cycling was with the Spanish Team ONCE
Giant Bicycles is a Taiwanese company that manufactures bicycles and cycling gear. Giant's first foray into professional road cycling was with the Spanish Team ONCE.
In 1997, Giant took over the bike sponsorship of the Spanish ONCE team, marking the company's entry into the world of professional road cycling. The sponsorship deal made Giant's TCR bike the team's official bicycle. The TCR's radical sloping frame, which contrasted with the classic horizontal top tube, initially raised some aesthetic concerns. However, the design proved its worth as the ONCE team achieved consistent success and won numerous races. The bike's performance and cost-effectiveness contributed to its growing popularity.
The partnership with Team ONCE played a significant role in establishing Giant as a prominent player in professional road cycling. The team's success with the TCR bike showcased Giant's innovative design and technology, solidifying the company's reputation in the sport. This sponsorship marked a turning point for Giant, leading to further achievements and recognition in the world of professional cycling.
The ONCE team debuted the TCR at the 1998 Tour de France, and Giant produced a complete Team ONCE replica with a Campagnolo Record groupset. In 2000, Giant updated the TCR's front end to a more contemporary one-inch threadless headset. The full-composite TCR made its debut at the Tour in 2002, with the ONCE-Eroski team winning the team classification. This was followed by the third-generation TCR in 2004, which featured an integrated seatpost and continued the team's winning streak.
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Giant currently sponsors a number of cycling teams and individual athletes
Giant was established in 1972 in Taiwan and has since become a major player in the cycling world. Giant currently sponsors a number of cycling teams and individual athletes. In road cycling, Giant celebrated multiple achievements as the bike supplier of UCI WorldTeam Team Sunweb (both men and women), which competes in the highest level of road cycling. They are most noted for when both men and women teams won the Team Time Trial event at the 2017 UCI World Championships in Bergen, Norway. Notable riders include Tom Dumoulin, winner of the pink jersey in the 2017 Giro d'Italia; Warren Barguil, winner of the polka-dot jersey in the 2017 Tour de France, and Michael Mathews, winner of the green jersey in the 2017 Tour de France. In 2019, Giant switched sponsorship from Team Sunweb to CCC Pro Team. Giant also sponsors many individual teams and athletes who range from ex-pros to current world champions. Kristian Blummenfelt is arguably Giant's most popular sponsored athlete, as he is currently one of the best triathletes in the world. Hector Leonardo Paez is another well-known sponsored athlete, as he is a previous world champion XC mountain bike champion. Rahsaan Bahati is a former 10-time U.S. National Road Champion as well as the founder of the Bahati Foundation which works to build strong communities by providing underserved youth with bicycles. Some of the teams that Giant sponsor include: The Giant Off-Road Factory Team, The Black Foxes, and Team Onyx. Team Onyx is an all-black expedition racing team who have appeared on the show Worlds Toughest Race while competing in an Eco-Challenge. Giant's first foray into professional road cycling was with the defunct Spanish Team ONCE directed by Manolo Saiz using Giant TCR frames in custom sizes for each individual rider. Laurent Jalabert was one of the most notable cyclists in the ONCE Team.
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There are three main types of Giant electric bikes: Electric Road Bikes, Electric Mountain Bikes, and Electric Adventure Bikes
Giant was established in 1972 in Taiwan, and has since become a major bicycle manufacturer. There are three main types of Giant electric bikes: Electric Road Bikes, Electric Mountain Bikes, and Electric Adventure Bikes.
Electric Road Bikes are designed for those who enjoy road cycling and commuting. They offer a smooth, comfortable riding experience and help riders conquer tough climbs and extend their rides. Electric Mountain Bikes are perfect for those who want to conquer rugged off-road trails, while still being able to ride on city streets. Electric Adventure Bikes are for those who want to explore new terrain and are looking for a fun, accessible way to ride. All three types of Giant electric bikes offer a boost of pedal power, allowing riders to go farther and faster than they could on a traditional bicycle.
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Frequently asked questions
Giant electric bikes are built in Taiwan.
Giant makes electric road bikes, electric mountain bikes, and electric adventure bikes.
Giant was established in 1972 in Dajia, Taichung County in Taiwan.