
Jimi Hendrix: Electric Church is a documentary film that captures Jimi Hendrix's iconic performance at the 1970 Atlanta Pop Festival, where he performed in front of nearly 500,000 people, making it the largest US audience of his career. The film includes rare footage of the show, as well as interviews and commentary about the era. Currently, you can watch the documentary on the Coda Collection Amazon Channel or purchase it on Apple TV and Fandango At Home.
| Characteristics | Values |
|---|---|
| Name | Jimi Hendrix: Electric Church |
| Genre | Documentary, Music |
| Year | 2015 |
| Platforms | The Coda Collection Amazon Channel, Apple TV, Fandango At Home |
| Description | Documents Jimi Hendrix's performance at the 1970 Atlanta Pop Festival in front of nearly 500,000 people, the largest US audience of his career. |
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What You'll Learn

Streaming on Amazon's Coda Collection
Jimi Hendrix: Electric Church is available to stream on Amazon's Coda Collection. The Coda Collection is a multimedia company that provides fans with exclusive storytelling and iconic moments in music history. It is a streaming home for sought-after concerts, documentaries, and episodic series in music.
The film Jimi Hendrix: Electric Church combines his performance at the 1970 Atlanta Pop Festival with a documentary that traces his journey to the festival. The performance itself was in front of the largest US audience of his career, with nearly 500,000 people in attendance. The film includes rare footage of the show, as well as three songs that were not included in the television broadcast.
The Coda Collection is available via Amazon Prime Video Channels in the US for $4.99 per month, with a 7-day free trial. It can be cancelled at any time. The channel includes a curated library of legendary performances and documentaries, as well as new and rarely seen performances by leading acts such as Pearl Jam, Foo Fighters, AC/DC, and many more.
The Coda Collection also includes original episodic music programming series, as well as unearthing content from producers and vaults around the world, presenting concerts, documentaries, and recording studio footage unseen since their original broadcasts.
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Download on Apple TV or Fandango
You can watch "Jimi Hendrix: Electric Church" on Apple TV and Fandango at Home. The film is available to buy on both platforms for $14.99.
"Jimi Hendrix: Electric Church" documents the legendary guitarist at the 1970 Atlanta Pop Festival, in front of the largest US audience of his career. The film combines his performance with a documentary that traces his journey to the festival amidst Civil Rights unrest, the Vietnam War, and a burgeoning festival culture that brought people together from across the country.
The film includes rare footage of the show, as well as three songs not seen in the television broadcast. Jimi Hendrix: Electric Church captures the iconic musician in full flight, showcasing his seminal performance on July 4th, 1970, where he played his greatest hits in front of nearly 500,000 people.
Fandango offers a streaming service, Fandango at Home, that allows users to stream movies and TV shows on smart TVs, tablets, phones, or gaming consoles with no subscription required. Similarly, Apple TV is a streaming service that can be accessed through Apple devices and select smart TVs. Both platforms provide users with the option to rent or purchase movies and TV shows, including "Jimi Hendrix: Electric Church."
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Jimi Hendrix's quote on 'Electric Church'
Jimi Hendrix's quote on Electric Church was in reference to his belief in the power of electric music to bring about a religious experience. In the documentary "Jimi Hendrix: Electric Church," which captures his performance at the 1970 Atlanta Pop Festival, Hendrix is asked about his use of the expression "Electric Church." He responds:
> Honestly, I don't know. It's just a belief I have, you know, and we do use electric guitars. Everything, you know, is electrified nowadays. So, therefore, the belief comes in through electricity to the people, whatever. That's why we play so loud. Because it doesn't actually hit through the eardrums - like most groups do nowadays. You know, they say, we're gonna play loud too because they play loud. And they've got this real shrill sound. We're playin' for our sound to go inside the soul of the person, actually, you know. And see if they can awaken some kind of thing in their minds, you know. Because there are so many sleepin' people.
Hendrix's concept of Electric Church goes beyond the literal use of electric guitars. He believed that his music could transcend the ordinary and evoke emotions, feelings, and ideas in people, encouraging spiritual maturity and awakening their minds. As he mentions in the quote, the loud and electrifying nature of his performances was intentional, aiming to create an immersive experience that resonated deeply with his audience.
The Atlanta Pop Festival performance, captured in the documentary, showcases Hendrix in front of the largest U.S. audience of his career, with nearly 500,000 people in attendance. The film includes rare footage of the show and provides insight into the impact of Hendrix's music on his fans and fellow musicians.
You can currently watch "Jimi Hendrix: Electric Church" on the Coda Collection Amazon Channel or purchase it as a download on Apple TV and Fandango At Home. The film offers a unique perspective on Hendrix's iconic career and his lasting influence on music and culture.
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Rare footage of the show
Jimi Hendrix: Electric Church is a documentary that showcases rare footage of the legendary guitarist's performance at the 1970 Atlanta Pop Festival. This performance, in front of nearly 500,000 people, the largest US audience of his career, has been largely unseen until the release of this documentary.
The film includes three songs that were not included in the original television broadcast. The audio soundtrack, mixed by Hendrix's recording engineer Eddie Kramer, is available in stereo and 5.1 surround sound.
You can currently watch "Jimi Hendrix: Electric Church" on the The Coda Collection Amazon Channel or buy it as a download on Apple TV and Fandango At Home.
This documentary is an expanded version of the original, which aired on Showtime, and includes previously unseen footage of Jimi Hendrix playing his greatest hits. The film also tells the story of the Jimi Hendrix Experience's involvement as the headliner of the Second Atlanta International Pop Festival.
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The 1970 Atlanta Pop Festival
The festival was characterised by high temperatures, widespread nudity, and drug use. Due to the large crowds, the promoters eventually made the event free, and it is considered one of the largest music festivals in the world during that era.
Jimi Hendrix took to the stage around midnight on July 4, 1970, and played an iconic set, including his unique rendition of "Star-Spangled Banner," which accompanied the fireworks display. Eleven songs from his performance were later released as a CD in a 1991 box set called "Stages." In 2015, a more complete recording of sixteen songs from his set was released as a double CD and double vinyl LP package called "Freedom: Atlanta Pop Festival."
The film "Jimi Hendrix: Electric Church" documents his performance at the festival and includes rare footage of the show, as well as three songs not seen in the original television broadcast. The film is available for streaming on The Coda Collection Amazon Channel or can be purchased as a download on Apple TV and Fandango At Home.
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Frequently asked questions
You can watch Jimi Hendrix: Electric Church on The Coda Collection Amazon Channel or buy it on Apple TV, Fandango At Home.
Jimi Hendrix: Electric Church is a documentary about Jimi Hendrix's historic performance at the Atlanta Pop Festival in front of over 300,000 fans on July 4, 1970.
Jimi Hendrix's performance included "Purple Haze," "Foxey Lady," "Voodoo Child (Slight Return)," "Hey Joe," and "Stone Free," among others.
The documentary also features interviews and commentary about the era, including townspeople speaking about the event, and archival footage showcasing the 60s era and the two sides of the South.
Jimi Hendrix: Electric Church was released in 2015.

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