Umair Gaines
General Motors (GM) is a leader in driver-assist and electric vehicles. GM is committed to delivering safer, more sustainable ways for people to get around. In pursuit of this, they have partnered with the University of Michigan Transportation Research Institute to conduct safety studies and evaluate the real-world effectiveness of their safety features. GM has also developed Super Cruise, a hands-free driver assistance technology that won the MotorTrend Best Hands-Free Driving Tech award. In addition, GM is committed to an all-electric future, with the goal of converting 50% of its fleet to electric vehicles by 2030 and 100% by 2035. They are investing in the development of EV charging stations and working to address consumer concerns about EV charging. GM is also developing zero-emission fuel cell solutions and offers a range of electric vehicles, including the Hummer EV SUV, the world's first all-electric Supertruck Utility Vehicle.
| Characteristics | Values |
|---|---|
| Driver assistance features | Forward and rear emergency braking, rear cross-traffic alert, rear vision camera, rear park assist, reverse automatic braking, adaptive cruise control, IntelliBeam and high-intensity discharge headlights |
| Safety | GM's vision of a world with zero crashes, zero emissions and zero congestion |
| Electric vehicles | Hummer EV SUV, Sierra EV Denali Edition 1, Silverado EV RST, Blazer EV SS, Chevrolet Equinox EV 2RS, Hummer EV Pickup, GMC Sierra |
| Electric vehicle charging | GM has committed $750 million to the development of EV charging stations; GM PowerUp + Level 2 chargers; GM and Pilot Company are collaborating on a coast-to-coast EV charging network with EVgo |
| Electric vehicle battery | Flexible architecture; 8-10-year life in the vehicle, then can be used as a standby generator of power |
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What You'll Learn
- GM's commitment to safety and driver assistance systems
- Super Cruise: GM's hands-free driver assistance technology
- GM's flexible battery architecture and charging infrastructure
- GM's vision of a world with zero crashes, emissions and congestion
- GM's electric vehicle battery life and second-life applications
GM's commitment to safety and driver assistance systems
General Motors (GM) is committed to delivering safer, more sustainable ways for people to get around. As part of this commitment, the company has developed advanced driver assistance features with a focus on safe deployment, using advanced sensors, cameras, and in-car computers. GM's Super Cruise, introduced in 2017, is the world's first truly hands-free Advanced Driver Assistance System (ADAS). It allows drivers to remove their hands from the wheel under specified conditions and has been recognised with Motor Trend's Best Tech award in the driver assistance category.
GM has also conducted safety studies to evaluate the real-world effectiveness of its active safety, driver assistance, and advanced headlighting features in preventing or mitigating different types of crashes. The study, which leveraged 3.7 million GM vehicles across 20 different models from 2013 to 2017, found that certain features such as the Rear Vision Camera, Rear Park Assist, Rear Cross Traffic Alert, and Reverse Automatic Braking produced significant reductions in backing crashes.
In addition to its focus on safety, GM is committed to an all-electric future. The company is developing zero-emission solutions, including electric vehicles and hydrogen power fuel cell technology. GM also offers a range of charging options for its electric vehicles, including home charging systems and collaborations with companies like Tesla, EVgo, and ChargePoint to provide public charging stations across the United States and Canada.
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Super Cruise: GM's hands-free driver assistance technology
General Motors (GM) is a leader in driver-assist and electric vehicle technology. One of the key innovations that set the company apart is its Super Cruise system, a highly sophisticated hands-free driver assistance technology.
Super Cruise is a cutting-edge feature that allows drivers to experience the open road in a whole new way. It is the first true hands-free driver assistance technology for compatible roads and is available on a growing number of GMC vehicles. With Super Cruise, drivers can confidently centre their vehicle in its lane without having to keep their hands on the steering wheel. This technology significantly enhances the driving experience, making long drives and commutes more comfortable and enjoyable.
The system functions with OnStar® and uses a combination of advanced technologies, including precision LiDAR map data, real-time cameras, sensors, and GPS, to maintain control of the vehicle under certain conditions on compatible roads. Super Cruise-equipped vehicles can provide hands-free operation, but it is important to note that the driver must always remain attentive and vigilant while the system is in use. Super Cruise also includes a Driver Attention System to help ensure driver engagement.
The Super Cruise system is designed to make driving more convenient and enjoyable, but it is not meant to replace the driver entirely. For example, Super Cruise will not brake when approaching intersections with traffic lights or stop signs, and it will not automatically steer or brake to prevent collisions with vehicles crossing the road. Drivers must manually brake and steer in these situations, and they should always be prepared to take control of the vehicle, even when Super Cruise is engaged.
Super Cruise-equipped vehicles include three years of connectivity to support the technology's functionality. After this initial period, a Super Cruise Plan must be purchased to continue using the service. GMC is committed to expanding the network of compatible roads for Super Cruise, and the number of compatible roads has more than tripled since 2018.
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GM's flexible battery architecture and charging infrastructure
General Motors (GM) is committed to an all-electric future, with a focus on creating electric vehicles (EVs) for every purpose. GM's battery technology is built on a flexible architecture, ensuring that its vehicles are empowered electric experiences. This flexible architecture is designed to accommodate a range of battery sizes and configurations, allowing GM to optimize its vehicles for different performance characteristics and customer needs.
The company is also working to ensure that its customers have access to a robust charging infrastructure. GM has partnered with IONNA, a joint venture tasked with building charging rest stops tailored to EV drivers' needs. Additionally, GM offers home charging systems, allowing customers to wake up every morning with a full battery. For most American drivers, charging at home overnight can cover up to 80% of their driving needs. GM is also working with industry leaders and its GM Enterprise Data, Analytics & Insights (EDAI) team to identify strategic locations for public chargers, such as along interstate highways, in busy suburbs, and in dense urban areas.
Furthermore, GM has made it easy for its customers to find and pay for charging stations. Through the use of the GM mobile brand app, drivers can map out exactly where and when to stop for a charge, providing peace of mind and convenience. The app also allows customers to pay for their charging sessions right from their smartphones.
GM is also committed to ensuring that new EV buyers have the proper installation support, tools, and knowledge to confidently charge at home. The company offers GM PowerUp + Level 2 chargers, which are designed specifically for GM vehicles with a 19.2kW/80-amp output. Additionally, GM has collaborated with various companies to expand its public charging network, including EVgo, ChargePoint, and Pilot Flying J. These collaborations aim to add thousands of fast-charging stalls across the United States, making it more convenient for GM EV owners to charge their vehicles while on the go.
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GM's vision of a world with zero crashes, emissions and congestion
General Motors (GM) is committed to delivering safer, more sustainable ways for people to get around. The company is working towards its vision of a world with zero crashes, emissions and congestion.
To achieve this, GM has developed advanced driver assistance features with a focus on safe deployment, using advanced sensors, cameras, and in-car computers. One example is Super Cruise, which allows drivers to remove their hands from the wheel under specified conditions. With plans to expand to about 750,000 miles of compatible roads, it's the largest network of truly hands-free driving in North America. The system has proven so popular that, once people try it, they don't want to go back.
In addition, GM has conducted safety studies to understand the real-world effectiveness of its active safety, driver assistance, and advanced headlighting features in preventing or mitigating different types of crashes. The results show that several of these features are making a statistically significant impact in helping to reduce crashes. For example, the Rear Vision Camera, Rear Park Assist, and Reverse Automatic Braking functionalities have produced an estimated 21%, 38%, and 81% reduction in backing crashes, respectively.
Furthermore, GM is committed to an all-electric future and is creating EVs for every purpose, from performance vehicles to work trucks and commercial delivery vans. The company is also working to make EV charging more accessible by partnering with industry leaders to identify strategic locations for public chargers and collaborating with companies to install fast-charging stalls across America.
With its advanced driver assistance features, safety studies, commitment to an all-electric future, and focus on EV charging infrastructure, GM is working towards its vision of a world with zero crashes, emissions, and congestion.
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GM's electric vehicle battery life and second-life applications
General Motors (GM) is committed to delivering a safer, better, and more sustainable way for people to travel. The company is working towards a future with zero crashes, zero emissions, and zero congestion. GM's electric vehicle (EV) battery technology is built on a flexible architecture to empower electric experiences.
The latest electric vehicles from GM offer a full day's driving on a single charge. For example, the 2025 GMC Sierra EV Denali can go 460 miles on a full charge, and the Sierra EV Denali Edition 1 offers an estimated 440 miles. This flexibility and range are made possible by GM's battery technology. The company is also working with new EV buyers to ensure they have the proper installation support, tools, and knowledge to confidently charge at home. GM PowerUp + Level 2 chargers are designed and engineered specifically for GM vehicles, with 19.2 kW/80-amp output.
GM is also committed to ensuring its EV batteries have a second life. The company is working with industry leaders and its GM Enterprise Data, Analytics & Insights (EDAI) team to identify strategic locations for public chargers. This includes locations along interstate highways, in busy suburbs, and in dense urban areas where home charging might not be available. GM is also collaborating with companies like EVgo and ChargePoint to install fast-charging stalls across the United States. These initiatives ensure that GM EV batteries can be charged quickly and conveniently, extending their usefulness beyond the initial vehicle application.
In addition, GM is developing zero-emission, fuel cell solutions beyond passenger vehicles. Fuel cells combine hydrogen fuel and oxygen from the air to generate electricity and water. This technology can be used in various applications, including the all-electric walk-in van, which offers added convenience to commercial customers. GM's commitment to innovation and sustainability ensures that its EV batteries have a long life and can be utilized across multiple applications.
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Frequently asked questions
GM has been recognised for its innovation, safety and intuitiveness in the field of driver-assist technology. The company has been working towards a world with zero crashes, zero emissions and zero congestion. GM's Super Cruise driver assistance technology, for example, is the first true hands-free driver assistance technology for compatible roads.
GM's driver-assist technology includes features such as forward and rear emergency braking, rear cross-traffic alert, and advanced headlighting. These features have been proven to significantly reduce crashes. GM's technology also provides alerts and assistance if the driver is distracted or drowsy and warns the driver when there is a risk of a front-end collision.
GM has committed to electrifying 50% of its fleet by 2030 and 100% by 2035. The company is investing in the broader market and has committed $750 million in private capital to the development of EV charging stations. GM is also working on solutions for the use of electric vehicle batteries after they are no longer suitable for vehicles, such as using them as a standby generator of power.
