Umair Gaines
Ford Motor Company has been working on its electric vehicle (EV) strategy since at least 2022, when it established a skunkworks team in California to focus on changing the company's approach to next-generation vehicle development and reducing the cost of electric vehicles. The company has invested heavily in factories to produce batteries and electric vehicles in Ohio, Michigan, Kentucky, and Tennessee, and is expanding its hybrid electric vehicle offerings. Ford has also been working to improve the charging experience for its customers, such as by providing fast-charging adapters that allow access to the Tesla Supercharger network. Despite some setbacks, including production delays and financial losses, Ford remains committed to its EV strategy and plans to offer hybrid powertrains across its entire Ford Blue lineup in North America by the end of the decade.
| Characteristics | Values |
|---|---|
| Ford's EV plans | Ford is working to build a full EV line-up and expand its hybrid electric vehicle offerings |
| Ford's investment in EV programs | Ford has invested heavily in factories to produce batteries and electric vehicles in Ohio, Michigan, Kentucky, and Tennessee |
| Ford's commitment to reducing CO2 emissions | Ford is committed to creating jobs and delivering new electric and hybrid vehicles to reduce CO2 emissions |
| Ford's electrification strategy | Ford is focusing on changing its approach to next-generation vehicle development and reducing the cost of electric vehicles |
| Ford's charging infrastructure | Ford has sent out fast-charging adapters to qualifying customers, allowing access to the Tesla Supercharger network |
| Ford's customer support | Ford offers 24/7 Live Support, roadside assistance, and towing for up to 50 miles for EV owners |
| Ford's battery sourcing | Ford is partnering with LG Energy Solutions to move Mustang Mach-E battery production to Michigan in 2025 |
| Ford's assembly plants | Ford is expanding its Ohio Assembly Plant and investing in other assembly plants to produce electric vehicles |
| Ford's timeline for EV launch | Ford has retimed the launch of its three-row electric vehicles to 2027 |
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What You'll Learn
Ford's electric vehicle expansion plans
Ford Motor Company has been making efforts to expand its electric vehicle (EV) offerings and related services. In April 2024, the company announced its continued investment in a broad set of EV programs, with the goal of building a full EV line-up. This includes expanding its hybrid electric vehicle offerings across its Ford Blue lineup in North America by the end of the decade.
Ford is also preparing for the market launch of its all-new three-row electric vehicles, which have been delayed from 2025 to 2027 to allow for the development of the consumer market for three-row EVs and to take advantage of emerging battery technology. This launch will take place at the Oakville, Ontario assembly plant, where the company is building an advanced industrial system for next-generation electric vehicle production.
In terms of manufacturing, Ford is expanding its Ohio Assembly Plant in Avon Lake, which is expected to begin producing an all-new electric commercial vehicle for Ford Pro customers by mid-decade. The company is also investing in battery production facilities, with plans to move some Mustang Mach-E battery production from Poland to Michigan in 2025 to qualify for benefits under the Inflation Reduction Act. Additionally, Ford has joint ventures with BlueOval SK for battery plants in Tennessee and Kentucky, with the BlueOval SK Kentucky 1 plant set to manufacture cells for the E-Transit and F-150 Lightning starting in mid-2025.
Ford has also established a skunkworks team in California focused on reducing the cost and complexity of next-generation vehicle development. This team is working on a smaller, low-cost, flexible EV platform that can underpin multiple vehicles at high volumes.
To support its EV expansion, Ford has been addressing charging-related concerns, which are key barriers to EV purchases. In March 2025, the company started providing EV charging adapters to qualifying customers, allowing them to access the Tesla Supercharger network. Ford also offers 24/7 Live Support and roadside assistance for EV owners, including towing services for those who run low on charge.
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Electric vehicle charging infrastructure
Ford Motor Company is working towards building a full EV lineup and expanding its hybrid electric vehicle offerings. The company is investing in a broad set of EV programs and has reiterated its commitment to its Oakville, Ontario, assembly plant, where it plans to launch its all-new three-row electric vehicles in 2027. In addition, Ford is expanding its Ohio Assembly Plant in Avon Lake to produce an all-new electric commercial vehicle for Ford Pro customers, with construction also progressing at BlueOval Battery Park Michigan, and BlueOval SK joint venture battery plants in Tennessee and Kentucky.
As part of its electrification strategy, Ford is addressing concerns around electric vehicle charging infrastructure. The company has partnered with Amazon and is offering its all-electric vehicle customers North America's largest electric vehicle public charging network, with more than 12,000 places to charge, including fast-charging options, and more than 35,000 charge plugs. This network, known as the FordPass Charging Network, is accessible through the FordPass app or the vehicle's screen, allowing customers to easily find, monitor, and pay for charging stations.
Every Ford all-electric vehicle will come standard with a Ford Mobile Charger, capable of charging on both 120-volt and 240-volt electrical outlets. For customers who opt for the Ford Connected Charge Station, their vehicle can be fully powered overnight. Ford has also teamed up with Amazon Home Services to offer installation of home charging setups, providing upfront pricing estimates and scheduling for licensed electricians.
In 2023, Ford began working with Greenlots to integrate multiple charging providers into the FordPass Charging Network, making it even easier for customers to find and pay for charging. This network includes DC fast chargers, where charging only takes minutes. For longer trips, customers can use Electrify America's DC fast chargers to charge their battery from 10% to 80% in just 45 minutes.
Ford has also collaborated with Xcel Energy to support the installation of 30,000 electric vehicle charging ports for business fleets by 2030. This initiative, called 30x30, aims to streamline the process for businesses to acquire EV charging solutions and offset the costs and complexity of charging infrastructure. Ford Pro and Xcel Energy will also analyze telematics data to promote commercial charging during off-peak times, helping to reduce electric grid emissions and save customers money.
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Ford's investment in electric vehicles
Ford Motor Company is making significant investments in the research, development, and manufacturing of electric vehicles (EVs). The company is committed to reducing CO2 emissions and achieving carbon neutrality globally by 2050. As part of this effort, Ford has established the Ford Ion Park global battery center in Michigan, where it will pilot new manufacturing techniques for battery cell designs and materials. Ford has also increased its investment in Solid Power, a leading producer of all-solid-state batteries for EVs.
In 2022, Ford announced a $11.4 billion investment in two new mega campuses in Tennessee and Kentucky, called BlueOval City, to produce next-generation electric vehicles and batteries. This investment is expected to create nearly 11,000 new jobs. Ford is also investing $525 million in the US to train skilled technicians to service connected, electric zero-emission vehicles, with $90 million of that investment going to Texas.
Ford is expanding its EV manufacturing capabilities by constructing new plants and retooling existing ones. This includes the expansion of the Ohio Assembly Plant in Avon Lake, which will produce an all-new electric commercial vehicle for Ford Pro customers. Ford is also preparing for the market launch of its all-new three-row electric vehicles at its Oakville, Ontario, assembly plant, which has been delayed until 2027 to allow for the development of the consumer market for three-row EVs and to take advantage of emerging battery technology.
Ford is also focusing on reducing the cost of electric vehicles to make them more accessible to customers. The company has established a skunkworks team in California to develop a smaller, low-cost, and flexible EV platform that can underpin multiple vehicles at high volumes. Ford is also realigning its battery sourcing and supply chain strategies to reduce costs and maximize efficiency. In addition, Ford has partnered with Tesla to provide EV charging adapters to qualifying customers, addressing concerns about charging availability and time.
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Electric vehicle customer experience
Ford Motor Company is committed to building a full EV line-up and is working to expand its hybrid electric vehicle offerings. The company is investing in a broad set of EV programs and has established a skunkworks team in California to focus on changing the company's approach to next-generation vehicle development and reducing the cost of electric vehicles.
The electric vehicle (EV) customer experience (CX) is critical to the success of EV adoption. The EV ecosystem, including automakers, utilities, and retailers, plays a crucial role in providing a seamless and positive CX. Here are some key aspects of enhancing the EV customer experience:
- Charging Infrastructure: One of the main barriers to EV adoption is the lack of charging availability. The EV ecosystem should work together to increase the availability of public charging stations and improve the charging experience. This includes reducing charging times and providing easy-to-use connectors. Collaborating with retailers to offer charging services can also enhance the overall CX.
- Information Centralization and Technology: EV providers should centralize information and utilize technology, such as CRM engines, personalization, and AI, to provide a smooth and efficient information-gathering experience for customers.
- Customer Journey: Understanding the customer journey is essential. The transition to EVs involves two separate purchase journeys: one for the vehicle and one for the at-home charger. Simplifying this process and providing coordinated customer engagement between automakers and utility providers can improve the overall CX.
- Education and Communication: Educating consumers about the benefits of EVs and the supporting infrastructure is crucial. Both automakers and utility providers must communicate the value proposition of a broad shift to electric vehicles and clean energy sources effectively.
- Seamless Purchasing Experience: Utilities and automakers should collaborate to make the purchasing journey as seamless as possible. This includes providing easy access to information, addressing concerns, and offering a range of vehicle choices to meet customer needs.
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Electric vehicle manufacturing plants
Ford Motor Company is indeed committed to making electric vehicles, as evidenced by its numerous investments and expansions in electric vehicle (EV) manufacturing plants. The company has outlined its electrification strategy, which includes a focus on both hybrid and fully electric vehicles.
One of Ford's most significant initiatives is the development of BlueOval City, a mega campus in Tennessee spanning 3,600 acres and 6 square miles. BlueOval City will be an advanced auto production complex, featuring the Tennessee Electric Vehicle Center assembly plant, which will be Ford's first Industry 4.0 plant, combining automation and connectivity to enhance quality and efficiency. The Tennessee Electric Vehicle Center is expected to begin customer deliveries of Ford's next-generation electric truck in 2026, with plans to gradually ramp up production.
In addition to BlueOval City, Ford is also investing in battery plants in Kentucky through a joint venture with SK Innovation called BlueOval SK. The BlueOval SK battery manufacturing campus in Glendale, Kentucky, is targeted to open in 2025, with a planned investment of $5.8 billion. These twin battery plants will be capable of producing up to 86 gigawatt-hours annually, powering the next generation of electric Ford and Lincoln vehicles.
Ford is also expanding its Ohio Assembly Plant in Avon Lake to produce an all-new electric commercial vehicle for Ford Pro customers, with tool installation expected to begin in spring 2025. Furthermore, the company is committed to manufacturing in Canada and is transforming its Oakville Assembly Plant in Ontario into an EV manufacturing complex, with the launch of its all-new three-row electric vehicles rescheduled to 2027.
To support its electrification strategy, Ford has established a skunkworks team in California focused on reducing costs and rethinking vehicle development. The company is also investing in battery technology through its Ford Ion Park global battery center in Michigan and partnerships with companies like Solid Power and Redwood Materials. These initiatives aim to accelerate research and development, improve sustainability, and reduce costs for electric vehicles.
Ford's electric vehicle manufacturing footprints span the globe, with a presence in North America, Europe, and beyond. The company is working towards achieving carbon neutrality globally by 2050 and is committed to leading America's transition to electric vehicles while offering a range of gas, hybrid, and electric options to meet customer demands.
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Frequently asked questions
Yes, Ford has already started making electric vehicles. The company has invested heavily in factories to produce batteries and electric vehicles in Ohio, Michigan, Kentucky, and Tennessee. Ford is also expanding its hybrid electric vehicle offerings and expects to offer hybrid powertrains across its entire Ford Blue lineup in North America by the end of the decade.
Ford has partnered with Tesla to provide its EV customers with access to the Tesla Supercharger network, which includes 44,000 fast chargers across North America. Ford has also developed the FordPass® app, which simplifies the process of locating charging stations, checking availability, starting and stopping charging sessions, and managing payments.
Ford has established a skunkworks team in California focused on reducing the cost of electric vehicles by taking a systems-integration approach across design, engineering, supply chain, and manufacturing. The team is developing a smaller, low-cost, flexible EV platform that can underpin multiple vehicles at high volumes.
