Molly Ayala
Orient Electric Limited is an Indian multinational electrical equipment manufacturer, based in New Delhi, and is part of the CK Birla Group. CK Birla is an Indian industrialist and philanthropist. Orient Electric manufactures fans, lighting, home appliances, and switchgears, and has manufacturing facilities in Kolkata, Faridabad, Hyderabad, and Noida. The company has a strong pan-India presence, with over 100,000 retail outlets, 3500 retailers and distributors, and 153 service centers across the nation.
| Characteristics | Values |
|---|---|
| Company Name | Orient Electric Limited |
| Owner | CK Birla Group |
| Chairman | Chandra Kant Birla |
| Managing Director and CEO | Ravindra Singh Negi |
| Former CEO | Rakesh Khanna |
| Headquarters | New Delhi, India |
| Manufacturing Facilities | Kolkata, Faridabad, Hyderabad, Noida |
| Products | Fans, Lighting, Home Appliances, Switchgears |
| Retail Presence | 100,000+ outlets, 3500+ retailers and distributors, 153 service centers across India |
| Recognition | Ranked among the top 20 brands in India by Superbrands India |
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What You'll Learn
Orient Electric is part of the CK Birla Group
Orient Electric is an Indian multinational electrical equipment manufacturer, based in New Delhi, and is part of the CK Birla Group. The CK Birla Group is a conglomerate operating across home and building products, automotive and technology, and healthcare and education.
Orient Electric was established in 1954 when the erstwhile Calcutta Electrical Manufacturing Company became a part of the CK Birla Group and was renamed Orient Electric. The company has since grown to become one of the leading consumer electrical brands in India, with a diverse portfolio of fans, lighting, home appliances, and switchgear.
Orient Electric has a strong pan-India presence, with over 100,000 retail outlets, 3500 retailers and distributors, and 153 service centers across the nation. The company also has manufacturing facilities in Kolkata, Faridabad, Hyderabad, and Noida and exports fans from India to over 30 international markets.
Orient Electric takes pride in its R&D capabilities and its commitment to continuous innovation and manufacturing cutting-edge lifestyle electrical products that meet the needs and expectations of modern consumers. The company's philosophy is to evolve into a premier electrical lifestyle solutions provider and carve out a niche in the global fan industry.
The CK Birla Group is chaired by Indian industrialist and philanthropist Chandra Kant Birla.
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CK Birla Group Chairman is Chandra Kant Birla
Orient Electric Limited is an Indian multinational electrical equipment manufacturer based in New Delhi and part of the CKA Birla Group. The company makes fans, lighting, home appliances, and switchgears. It has manufacturing facilities in Kolkata, Faridabad, Hyderabad, and Noida, and exports fans from India to over 30 international markets.
The CKA Birla Group (formerly known as the CK Birla Group) is chaired by Chandra Kant Birla (CK Birla), an Indian industrialist, businessman, and philanthropist. Born in 1955 in Kolkata, Birla graduated with a degree in economics from St. Xavier's College in the same city. He gained business expertise under the guidance of his grandfather, Braj Mohan Birla, whom he regarded as his mentor.
As chairman, CK Birla has strengthened the group's international presence and shaped its vision with bold and thoughtful leadership. The group has cultivated strengths across engineering, industry, and healthcare, with a commitment to excellence, strategic expansion, and long-term partnerships. It operates across three main industry groups: technology and automotive, home and building solutions, and healthcare and education.
CK Birla is also involved in several initiatives in healthcare and education. These include the B.M. Birla Heart Research Centre in Kolkata, the Calcutta Medical Research Institute, the Rukmani Birla Modern High School in Jaipur, and the Birla Institute of Technology in Mesra, where he chairs the board. In April 2020, Birla and the CKA Birla Group jointly committed ₹35 crores to support the Indian government's fight against the COVID-19 pandemic.
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Orient Electric's CEO is Ravindra Singh Negi
Orient Electric Limited is an Indian multinational electrical equipment manufacturer, based in New Delhi, and part of the CKA Birla Group. The company manufactures fans, lighting, home appliances and switchgears, and exports fans to over 30 international markets.
On 31 May 2024, Orient Electric appointed Ravindra Singh Negi as its Managing Director and CEO, succeeding Desh Deepak Khetrapal. Prior to this appointment, Negi had demonstrated his capabilities as a diligent and committed business leader with expertise across telecom and consumer durables/electric sectors. He has successfully delivered hyper-growth, turned around businesses, and managed business transformations while developing and mentoring strong leaders.
Ravindra Singh Negi's qualifications include a PGDBM degree from the Fore School of Management, Delhi. He also has extensive experience in specific functional areas, such as strategic planning, operational excellence, regulatory compliance, leadership development, market analysis, and change management.
Under the leadership of Ravindra Singh Negi, Orient Electric continues to thrive and strengthen its position in the electrical equipment industry, both domestically and internationally.
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Former Orient Electric CEO was Rakesh Khanna
Orient Electric Limited is an Indian multinational electrical equipment manufacturer, based in New Delhi and part of the CKA Birla Group. The company makes fans, lighting, home appliances, and switchgears. It has manufacturing facilities in Kolkata, Faridabad, Hyderabad, and Noida.
On April 4, 2023, Orient Electric appointed Rajan Gupta as its new Managing Director and CEO for a period of five years. Rakesh Khanna, the former Managing Director and CEO, resigned from his position effective April 3, 2023. In a regulatory filing, Orient Electric announced the resignation of Mr. Rakesh Khanna from his role as Director and Managing Director & Chief Executive Officer. The company thanked Mr. Khanna for his leadership and contribution in bringing Orient Electric to its current market leadership position.
Prior to his role at Orient Electric, Rakesh Khanna served as Vice Chairman and Managing Director at Singer India Limited. He also held positions at Hathway Cable and Datacom, Tata Telecom, Hindustan Coca-Cola, and Asian Paints.
Following Rakesh Khanna's departure, Desh Deepak Khetrapal was appointed as the new Managing Director of Orient Electric on July 15, 2023. Subsequently, on May 31, 2024, Ravindra Singh Negi took over as the Managing Director and CEO of the company.
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Orient Electric has manufacturing facilities in 4 Indian cities
Orient Electric Limited is an Indian multinational electrical equipment manufacturer, based in New Delhi, with a presence in 98 major cities across the country. It is part of the CKA Birla Group. The company manufactures fans, lighting, home appliances, and switchgears.
Orient Electric has manufacturing facilities in four Indian cities: Kolkata, Faridabad, Hyderabad, and Noida. In 2014, Orient Electric ventured into LED lighting solutions, and today, it is one of the leading lighting companies in India. In 2008, the company set up an advanced manufacturing unit in Faridabad, Haryana, to produce CFLs and FTLs. In addition, Orient Electric has equipped its manufacturing plants in Faridabad and Kolkata with state-of-the-art machinery and technology to improve production and meet customer needs.
The company's switchgear range is manufactured at its Noida facility in Uttar Pradesh. This facility is responsible for producing the company's smart range of energy-efficient LV Switchgear products, including MCB (Miniature Circuit Breakers), RCCB (Residual Current Circuit Breakers), Isolators, and Distribution Boards.
Orient Electric has a strong commitment to societal impact and empowerment. In 2024, they launched 'Ujjwal', an upskilling program for electricians, training over 5000 electricians nationwide. The company also values employee satisfaction and aims to create a congenial and motivational work environment to enhance trust, openness, and transparency.
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Frequently asked questions
Orient Electric is owned by the CK Birla Group, a conglomerate operating across home and building products, automotive and technology, and healthcare and education.
The chairman of the CK Birla Group is Chandra Kant Birla, an Indian industrialist and philanthropist.
The current CEO of Orient Electric is Ravindra Singh Negi, who was appointed on May 31, 2024.
No, Orient Electric was previously known as the Calcutta Electrical Manufacturing Company and became a part of the CK Birla Group in 1954.
