Wiktor Wise
BMW has been rapidly expanding its electric vehicle (EV) offerings in recent years. The company has set ambitious sustainability goals and is committed to selling more than seven million plug-in hybrid and pure-electric vehicles by the end of 2030. With a growing line-up of electric models, BMW is aiming to become a leader in the electric vehicle market and compete with rival premium brands. As of 2021, BMW has sold over one million electrified vehicles, including both hybrid and pure-electric models. The company has plans to launch nine new electric cars by 2025 and expects to sell 4.6 million fully electric vehicles within the next ten years.
| Characteristics | Values |
|---|---|
| Current electric vehicles | i3, i4, i5 M60, iX1, iX3, iX M60, i7 saloons |
| Electric vehicles to be launched by 2025 | 9 models including 2 electric cars from the Mini brand |
| Electric vehicles to be launched by 2030 | 10 new electric cars |
| Electric vehicles sold in 2021 | 1,000,000+ electrified vehicles |
| Electric vehicles sold in 2020 | 42,249 (all i3) |
| Electric vehicles sold in the first nine months of 2021 | 231,575 all-electric and plug-in hybrid vehicles |
| Percentage of electric vehicles sold in the first nine months of 2021 | 98.9% increase from the previous year |
| Percentage of electric vehicles sold in 2020 | 70% of the one million vehicles sold were plug-in hybrids |
| Target for electric vehicles sold by 2025 | 2,000,000 |
| Target for electric vehicles sold by 2030 | 4,600,000 (pure-electric) and 2,400,000 (plug-in hybrids) |
| Target for percentage of electric vehicles sold by 2030 | 50% |
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What You'll Learn
BMW's electric vehicle sales are surging
The company's commitment to electrification is evident, with BMW passing the one million electrified vehicle sales mark in 2021. This includes both hybrid and pure-electric vehicles, with the former making up around 70% of sales. BMW plans to build on this momentum, aiming to have two million electrified vehicles on the road by the end of 2025, with a significant increase in the pure-electric model range.
In 2021, the BMW Group's sales of fully electric vehicles grew by an impressive 121.4% in the first nine months, reaching 59,688 units. This surge in electric vehicle sales is part of the company's broader strategy to have fully electric vehicles represent at least 50% of its deliveries by 2030. To achieve this goal, BMW is expanding its electric vehicle offerings, with nine new electric cars planned by 2025, including the i5 and i7 saloons and two electric cars from the Mini brand.
The success of BMW's electric vehicles can be attributed to their impressive performance, range, and engineering. Customers also appreciate the seamless charging experience, with BMW offering convenient home charging solutions and access to a vast public charging network in North America. The environmental benefits of electric vehicles, such as local emission-free driving and reduced environmental footprint, are also appealing to customers.
With its strong sales performance and ambitious growth targets, BMW is well-positioned to become a leader in electric vehicle sales, outpacing rival premium brands in the race to electrify their fleets.
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BMW's electrification strategy
BMW has been making significant strides in its electrification strategy, with a focus on sustainability and ambitious growth plans. The company has already reached a notable milestone, selling over one million electrified vehicles, including both hybrid and pure-electric models.
The German manufacturer has set its sights on expanding its electric vehicle (EV) offerings, aiming to launch nine new electric cars by 2025. This includes the upcoming i5 and i7 saloons, as well as an electric version of the 3 Series saloon, leveraging the i4's running gear. BMW is also committed to selling more than seven million plug-in hybrid and pure-electric vehicles by the end of 2030, positioning itself as a leader in the electric vehicle market.
To achieve this, BMW has established the i electric vehicle division and introduced its new 'Power of Choice' sustainability plan. By 2023, the company intends to have at least one electric model available in 90% of its market segments, with a pipeline of 10 new electric cars planned for the next decade. This includes the Mini brand, which will become electric-only by the early 2030s, and Rolls-Royce, which will follow suit from 2030 onwards.
BMW's strategy is underpinned by a commitment to sustainability and electromobility, with the understanding that electric vehicles are the future of driving. The company aims to meet tough targets for reducing the environmental footprint of transportation while delivering an exceptional driving experience to its customers.
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BMW's electric car offerings
BMW has been rapidly expanding its electric vehicle offerings in recent years. The company has sold more than one million electrified vehicles, with around 70% of those being plug-in hybrid cars. In 2021, the BMW Group's sales of fully electric vehicles grew by 121.4% compared to the previous year, hitting 59,688 units.
BMW has set ambitious targets for its electric vehicle sales, aiming to sell 4.6 million fully electric vehicles within the next 10 years. By 2025, the company plans to have sold two million pure-electric vehicles, with nine new electric car models set to be launched by then. This includes the new i5 and i7 saloons, as well as an electric version of the latest 3 Series saloon, which will likely adopt the i3 name. The Mini brand, part of the BMW Group, will also be launching at least two new electric cars, including SUVs based on the iX1 and iX3.
BMW is committed to making its electric vehicles accessible and convenient for customers. Every all-electric BMW comes equipped with a Flexible Fast Charger, a home charger compatible with 120V and 240V outlets. Additionally, BMW has partnered with IONITY to give its EV drivers easy access to a vast network of charging points across Europe.
BMW's electric vehicles offer a range of benefits, including impressive performance, seamless acceleration, and a relaxed driving experience due to their almost silent electric motors. The vehicles are also locally emission-free, making them environmentally friendly. The BMW i4, for example, boasts a far-reaching range, impressing customers who are drawn to data and figures.
By 2030, BMW aims for fully electric vehicles to represent at least 50% of its deliveries. The company is well-positioned to achieve this goal, with its electric vehicle sales surging and a strong focus on ramping up its electromobility offerings.
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BMW's electric vehicle charging
BMW offers a range of electric vehicles, and the company wants fully electric vehicles to represent at least 50% of its deliveries by 2030. BMW's electric vehicle sales have been surging, with a 121.4% increase in the first nine months of 2021.
BMW offers a variety of charging solutions for its electric vehicles, both at home and on the go. Here are some of the key features of BMW's electric vehicle charging:
BMW Charging Stations
BMW has a comprehensive charging program that includes one of the largest public charging networks in North America. The BMW Charging Network has partnerships with various charging stations, providing convenient and seamless charging options for its customers. The network is easily accessible through the My BMW App, which allows users to start and stop charging, monitor their sessions, and make automatic payments at over 130,000 charging stations.
BMW Maps
BMW electric vehicles are equipped with BMW Maps, a built-in navigation system that optimizes routes and seamlessly incorporates charging stations into long trips. This feature ensures that charging stations are readily available when needed, making long-distance travel more convenient.
BMW Flexible Charging Options
BMW provides flexible charging solutions for its customers, recognizing that different situations call for different charging methods. The BMW Flexible Charging Cable is a fast and versatile option, allowing charging at various power sockets. It can be used at domestic power sockets and, with an adapter, at industrial or high-power sockets with higher charging power.
BMW Wallbox and Fast Charger
For at-home charging, BMW offers the Wallbox and the Flexible Fast Charger. The Wallbox can be installed by a certified electrician, providing a convenient and permanent charging solution. The Flexible Fast Charger is a portable option that comes with all BMW electric vehicles and is compatible with 120V and 240V outlets, making it easy to charge at home or on the go.
Battery Health and Charging Recommendations
BMW recommends charging the battery to around 80% to optimize its health and prolong its life. Charging to 100% is not always necessary, as 80% typically covers daily driving distances. Additionally, charging habits can impact the service life of the battery. Charging at a low power setting and using the AC charging mode can help maintain the battery's performance.
BMW's Onboard Technology
BMW's electric vehicles feature onboard technology that monitors battery levels and recommends nearby charging stations. This technology ensures that drivers are aware of their vehicle's charge and can easily locate charging options when needed.
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BMW's electric vehicle sales targets
BMW has set itself ambitious sales targets as part of its electrification strategy. The company has already sold more than one million electrified vehicles, with around 70% of those being plug-in hybrid cars. In 2021, the BMW Group sold 231,575 all-electric and plug-in hybrid vehicles between January and September, a 98.9% increase. By the end of 2021, the company expected to have sold more than 600,000 electrified models, and it aimed to have two million electrified vehicles on the road by the end of 2025.
Looking further ahead, BMW has committed to selling more than seven million plug-in hybrid and pure-electric vehicles by the end of 2030. The company wants fully electric vehicles to represent at least 50% of its deliveries by that year. BMW also plans to launch nine new electric cars by 2025, including two electric cars from the Mini brand. By 2023, the company expects to have at least one fully-electric model on the roads in about 90% of its current market segments. The MINI brand will become fully electric by the early 2030s, and Rolls-Royce will follow suit from 2030 onwards.
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Frequently asked questions
As of 2023, BMW has sold more than one million electrified vehicles, including both hybrid and pure-electric models. The BMW i3, the world's only fully-electric premium vehicle in the compact segment, has sold 28,216 units. Other models include the i4, i5, i6, and i7.
BMW has stated that it plans to deliver two million fully electric vehicles by 2025. By 2030, the company says that at least one of every two vehicles sold across the entire BMW Group will be fully electric. The MINI brand will become electric-only by the early 2030s, and Rolls-Royce will follow suit from 2030 onwards.
BMW electric vehicles provide a new and emotional driving experience with amazing electric dynamics and seamless acceleration. The electric motor is almost silent, delivering a relaxed driving experience and protecting the environment by being locally emission-free. BMW electric vehicles also come equipped with a Flexible Fast Charger, a convenient home charger compatible with 120V and 240V outlets.
